TEST

1. New York
May 2011
Day of Week
90
79 79 79
80 77
68 69
70 67
60
50 49 49
50
43
39
40
34
32
30 31
30 27 28
26 25
20 18 18
13 14
12
9 9 10
10 7 7
0
MON TUE WED THU FRI
1-800-LAWYERS AMI MORGENSTERN Cellino & Barnes Jacoby & Meyers Parker Waichman Alonso Trolman Glaser & Lichtman

2. New York
May 2011
Length of Spots
350
296
300
274
250
200
182
150 140
100 87
75
50 42
2
0
1-800-LAWYERS AMI MORGENSTERN Cellino & Barnes Jacoby & Meyers Parker Waichman Alonso Trolman Glaser &
Lichtman
10 15 30

3. New York
May 2011
WABC ABC
30
25
20
15
10
7
Other Programs: 6
7: Good Morning America 5
17: News 5 4 4
3 3 3 3 3 3 3 3
2 2 2 2 2 2 2 2 2
1 1 1 1 1
0
EYEWITNE
GOOD WHO OPRAH
REGIS AND RACHAEL REGIS AND SS ALL MY ONE LIFE GENERAL
MORNING VIEW-ABC WANTS/MI WINFREY
KELLY RAY KELLY NEWS/NO CHILDREN TO LIVE HOSPITAL
AMERICA LLIONAIRE SHOW
ON
HOUR 8 9 10 11 12 13 14 15 16
1-800-LAWYERS 3 2 1 3 3 3
Cellino & Barnes 3 3 2 1 1 6
Parker Waichman Alonso 5 7 3 4 2 2 2
Trolman Glaser & Lichtman 3 2 4 2 2 2 1 1

4. New York
May 2011
WCBS CBS
30
25
20
15
12
11
Other Programs: 10 9
7: CBS This Morning
8: CBS This Morning
5 5 5
5
3 3
2 2
1 1
0
BOLD AND YOUNG
LET'S MAKE PRICE IS
DOCTORS NEWS THE AND THE TALK-CBS DR PHIL JUDGE JUDY NEWS
A DEAL-CBS RIGHT-CBS
BEAUTIFUL RESTLESS
HOUR 9 10 11 12 13 14 15 16 17
Parker Waichman Alonso 11 1 3 12 1 2 3 5 5
Trolman Glaser & Lichtman 9 5 2

5. New York
May 2011
WPIX CW
30
25
20
17
15
10 9
8 8 8
7 7 7 7
6 6 6
5
5 4 4 4 4 4
3 33 3
2 2 2 2
1 1 1 1 1 1
0
STEVE JUDGE ARE YOU TYRA
JERRY JUDGE INSIDE
NEWS NEWS MAURY MAURY WILKOS KAREN'S SMARTER SHOW- FRIENDS
SPRINGER MATHIS EDITION
SHOW COURT TH/5TH G CW
HOUR 7 8 9 10 11 12 13 14 15 16 17
1-800-LAWYERS 2 2 1
Cellino & Barnes 8 17 7 8 6 8
Jacoby & Meyers 4 1 1
Parker Waichman Alonso 7 2 9 6 4 7 7 3 2 6
Trolman Glaser & Lichtman 3 5 1 1 4 4 1 4 3 3

6. New York
May 2011
WNYW FOX
30
25
20
15 14
13
12
10
10 9 9 9 9
8
7 7
6 6
5 5 5
Other Programs:
5 4
7: Good Day New York 3
17: News
1 1
0
WENDY JUDGE SWIFT
GOOD DAY GOOD DAY JUDGE JOE PEOPLES
WILLIAMS DR OZ SHOW JEANINE JUSTICE DR OZ SHOW
NEW YORK NEW YORK BROWN COURT
SHOW PIRRO WITH NANCY
HOUR 8 9 10 11 12 13 14 15 16
1-800-LAWYERS 8 4 5
Cellino & Barnes 9 6 9
Jacoby & Meyers 9
Parker Waichman Alonso 6 7 13 7 12 14
Trolman Glaser & Lichtman 1 10 1 3 5 9 5

7. New York
May 2011
WWOR MNTV
30
25
25
21
20
17
15
12
11
10 9 9 9
8
7
6 6 6
5 5 5 5
5 4
3 3
2 2 2 2
1 1 1 1 1 1 1
Other Programs: 0
9: 700 Club AMERICA
TYLER TYLER
'S THAT DON'T EVERYBO MY WIFE WENDY
DOG PEOPLES DIVORCE JUDGE FAMILY PERRY'S PERRY'S
FUNNST '70S FORGET/ DY HTS AND WILLIAM
TALES COURT COURT ALEX FEUD HS/PAYN MEET/BR
HOME SHOW LYRICS CHRIS KIDS S SHOW
E OWN
VD
HOUR 7 8 10 11 12 13 14 15 16 17
1-800-LAWYERS 2 5 5 5 8 1 1 1
Cellino & Barnes 9 9 6 6 9
Jacoby & Meyers 1 2 1 2
Parker Waichman Alonso 7 12 17 21 25
Trolman Glaser & Lichtman 1 3 1 5 2 3 4 6 11

8. New York
May 2011
WNBC NBC
30
25
20
15
12
10
10 9 9 9
7 7
Other Programs:
7: Today Show 5 5
5 4
3 3 3 3
2 2 2 2 2 2
1 1 1 1
0
REAL
ACCESS DAILY DAYS OF REAL NATE ELLEN
TODAY TODAY TODAY RUNDOW HOUSEWI LX NEW
HOLLYWO CONNECT OUR HOUSEWI BERKUS DEGENER
SHOW SHOW II SHOW III N VES/ORG YORK
OD LIVE ION LIVES VES OF A SHOW ES SHOW
CNTY
HOUR 8 9 10 11 12 13 14 15 16 17
1-800-LAWYERS 3 1 1 2 3
Jacoby & Meyers 1 2 2 12 2 2
Parker Waichman Alonso 2 9 10 7 5 5 3 4
Trolman Glaser & Lichtman 1 9 7 3 9

9. New York
May 2011
WNJU TEL
30
25
20
18
15
11
10 10
10 9
8 8 8 8
5 5
5 4 4 4
3 3 3 3
2 2 2 2 2
1 1 1 1 1 1 1
0
LO AL ROJO
NUEVO ABOGA
12 MEJOR CASO VIVO
LEVANT LEVANT LEVANT RICO DOS ACCESO MARINA VICTORI MARINA VICTORI
CORAZO DE CASO CERRAD CON
ATE-TEL ATE-TEL ATE-TEL NUEVO HISPAN TOTAL -TEL A-TEL -TEL A-TEL
NES-TEL CERRAD O-TEL MAR-
POBRE OS
O TEL
HOUR 7 8 9 10 11 12 13 14 15 16 17
AMI MORGENSTERN 3 8 8 2 4 2 8 5 3 18 10 3 10
Parker Waichman Alonso 11 4 1 2 5 1 1
Trolman Glaser & Lichtman 2 3 2 1 9 1 1 4 8 1

10. New York
May 2011
WFUT TLF
30
25
20
15 14
13
10
10 9
7
Other Programs: 6 6 6
7: News 5
9: A comedy show 5 4
3 3 3 3 3
1 1 1 1 1
0
MARIANA FUEGO EN
SALVADOR GATA LA MUJER EL CHAVO MANANA
DE LA LA VEREDICT ESCANDAL ESCANDAL EL CHAVO-
DE SALVAJE- DE MI DEL OCHO- ES PARA
NOCHE- SANGRE- O FINAL O TV O TV TLF
MUJERES TLF VIDA-TLF TLF SIEMPRE -
TLF TLF
HOUR 8 10 11 12 13 14 15 16 17
AMI MORGENSTERN 4 13 3 10
Cellino & Barnes 6 3 3 3 1
Parker Waichman Alonso 14 1 1 1 1 3
Trolman Glaser & Lichtman 5 6 9 7 6

11. New York
May 2011
WXTV UNI
30
25
20
15
10 9 9
8 8 8 8
6 6 6 6
5 5 5 5
5 4 4 4
3 3 3
2 22 2 2
1 1 1 11 1 1 1 1 1 1 1 1 1
0
QUIEN ZACATI EL PRIME
DESPIE DESPIE DESPIE DESPIE CASOS DESPIE SACRIF NINA SACRIF MAR NINA MAR
LA TIENE LLO, GORD R
RTA RTA RTA RTA DE RTA ICIO DE MI ICIO DE DE MI DE
BODA LA UN O Y LA IMPAC
AMERI AMERI AMERI AMERI FAMILI AMERI DE CORAZ DE AMOR- CORAZ AMOR-
REAL RAZON LUGAR FLACA- TO-
CA CA CA CA A-UNI CA MUJER ON MUJER UNI ON UNI
-UNI EN T UNI UNI
HOUR 7 8 9 10 11 12 13 14 15 16 17
AMI MORGENSTERN 1 6 6 4 1 8
Cellino & Barnes 5 5 1 3 9 1 4 1 4
Parker Waichman Alonso 9 1 1 1 2 2 1 1 2 2 8
Trolman Glaser & Lichtman 6 8 1 1 3 5 2 6 8 1 3 1 5