Unit 4

The Marketing Concept ,[object Object],[object Object],[object Object]

Quick Facts ,[object Object],[object Object],[object Object]

Marketing Concept ,[object Object],[object Object]

Maintain Relationships ,[object Object],[object Object],[object Object],[object Object]

Competition ,[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Focus ,[object Object],[object Object],[object Object]

Breakeven Point ,[object Object]

Remember This ,[object Object],[object Object]

Different Type of Competition ,[object Object],[object Object],[object Object]

Opportunity Cost ,[object Object],[object Object],[object Object],[object Object],[object Object]

Quick Review ,[object Object],[object Object],[object Object],[object Object],[object Object]

Another Question ,[object Object],[object Object],[object Object],[object Object],[object Object]

Identifying Customer’s Needs ,[object Object],[object Object],[object Object]

Economic Market ,[object Object]

What Must Marketing Do? ,[object Object],[object Object],[object Object],[object Object]

Benefits Derived ,[object Object],[object Object],[object Object]

Comparative Advantage ,[object Object],[object Object]

Maslow’s Hierarchy of Needs Pyramid

Buying Motives ,[object Object],[object Object],[object Object],[object Object]

Buying Motives Con’t ,[object Object],[object Object]

Gathering Information ,[object Object],[object Object],[object Object],[object Object]

Types of Data ,[object Object],[object Object],[object Object],[object Object]

Target Markets ,[object Object],[object Object],[object Object]

Target Market ,[object Object],[object Object]

Market Segment ,[object Object],[object Object],[object Object],[object Object]

Geographic Segmentation ,[object Object],[object Object],[object Object],[object Object]

Demographic Segmentation ,[object Object]

Psychographics Segmentations ,[object Object]

Behavioral-Based Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Service ,[object Object],[object Object],[object Object]

Customer Service Gap ,[object Object]

Bad Examples of Customer Service ,[object Object],[object Object],[object Object],[object Object]

Principles to Good Customer Service ,[object Object],[object Object],[object Object],[object Object],[object Object]

More Principles to Good Customer Service ,[object Object],[object Object],[object Object],[object Object],[object Object]

Chapter Review ,[object Object],[object Object],[object Object],[object Object],[object Object]

Unit 4

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Unit 4