2. About SwellPath
PSU Digital Marketing Breakfast | Tools of the Trade
⢠Pay-per-click Advertising
⢠Organic Search Optimization
⢠Digital Analytics & Optimization
1
SwellPath is a team of digital
analytics and search marketing
experts.
We provide clients like
Nike, KEEN, Urban Airship and
GoodData with these services:
3. About Me
Developer turned marketer turned CEO
Expert in web analytics,
solid in SEO,
intermediate with PPC
Co-founded SwellPath in 2009
Ideated, prototyped, and spun off Measureful in 2011-2012
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5. Basic Analytics Needs
Get the right data,
analyze it in the right way,
and make decisions based on that.
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6. Getting the Right Data
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Use a tag manager â itâll
make your life much easier.
If you are driving or
supporting over $500,000
of business through your
site,
you should have an
advanced analytics
implementation
7. Analyzing It
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Free: Google Analytics API and
Magic Script
http://spath.us/gacoreapi
Not free: Tableau
8. Making Sense and Making Decisions
Thatâs what Measureful does!
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Alternatively: you can teach yourself,
hire an analyst, or
work with a partner like SwellPath
13. SEOmoz
Toolbar is rad â use it
instead of Page Rank!
Also great crawling
capabilities and
information
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14. AuthorCrawler
Engage with Authors who already link to you!
http://www.tomanthony.co.uk/tools/author-crawler/
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