3. WELCOME 1
WELCOME TO WEST COAST GREEN 2010!
If you are holding this conference guide today, I congratulate you for being a part of a groundswell of positive change. It is a privilege to be here
with you at this time of tremendous opportunity. Together, we represent a growing human network dedicated to ingenious and inspired solutions.
Our conference is designed to be a reflection of the enormous potential within each of us and to provide groundbreaking strategies coupled with fuel
for the human spirit. We recognize that innovation is the foundation on which all future forward ideas must be built. To underscore its importance,
our theme this year is - The Power of Ten - which celebrates the exponential change generated by collective intelligence. This is the externalization
of an inner truth: that we are undeniably connected as one planet and one people. Therefore, it is only fitting that we gather here to celebrate human
inventiveness, knowing that there is infinite power in innovation and right action.
On behalf of my team, we stand humbly before you, connected to and cognizant of all who have dared to think differently, taken the other path and
in doing so did nothing short of improving our world to the power of ten.
With tremendous gratitude and respect for the infinite and irreplaceable person that you are.
Christi Graham
Founder & CEO
Abby Monroe Daniel Hinds Jonathan Reese Mike Edelhart
Production Manager Program Associate Exhibits Director Stategic Sales
Andy Mannle Diane Loviglio Joni Moss Monica Renner
Education Director Innovation Pipeline Sponsorships & Exhibits Swiss Army Knife
Curator
Beth Whiteley Emily Busch Kailani Swenson Sarah Appleman
VP Marketing Volunteer Coordinator Communications Sponsorship Coordinator
Director
Brian Duggan Evan Silver Karen Jackson Seth Chanin
Director of Thought Jr. Controller and Chief Development Officer Sales Manager
Leadership Programs Office Manager
Celia Canfield Gwen Gordon Mary Ann Seth Rosenblatt
Chief Development Copywriter Gallagher Chief Financial Officer
Advisor Chief Education Officer
Chloe Byruck Jackie Marquez Melissa Wee Shelley Lamar
Strategic Marketing Sales Liason Innovation Pipeline Controller
Advisor Liason
Craig Russom Jonathan Solomon Michael Hewitt Tyler Young
Corporate Sponsorship Advising CFO Communications Liason Art Director
Director

4. Office of the Mayor Gavin Newsom
City & County of San Francisco
GREETINGS FROM THE MAYOR OF SAN FRANCISCO
On behalf of the City and County of San Francisco, it is my great pleasure to host West Coast Green 2010, the
world’s leading conference on green innovation for the built environment.
The importance of greening our cities has never been clearer. Sustainably constructed buildings are critical to
everybody’s health. They preserve natural resources, minimize personal health risks, and mitigate climate change.
But it can’t stop there. Buildings are just one facet of the complex system that constitutes the whole built
environment – from transportation to utilities to waste treatment. I’m very encouraged to see events like West
Coast Green that enable every component of the system to meet in one place and find the best solutions together.
Bringing all our resources to building the smartest, most sustainable cities possible is one of the best investments
we can make. San Francisco has long been a leader in the green economy with one of the most aggressive
programs in the country for green building standards in the private commercial and residential sectors interfacing
with the clean energy and clean technology sectors to develop innovative solutions for some of our biggest
environmental challenges.
If you want to be part of this effort, you’re in the right place. West Coast Green leads the way in showcasing the
best thinking of our time and plants the seeds for some of the best solutions in our future. You are the key to
spreading this important information. Welcome to San Francisco, and enjoy the conference!
With warmest regards,
Gavin Newsom
Mayor

5. TABLE OF CONTENTS 3
5 Event At-A-Glance
7 Special Acknowledgments
9 Sponsors + Partners
12 Highlighted Events and Experiences
14 Educational Tracks
16 Session Schedules
22 Session Abstracts
36 Book Signing Schedule
38 Urban Ag Showgarden
41 Innovation Pipeline
42 Exhibitor Directory
46 Maps
Navigate using the West Coast Green 2010 iPhone App! Just go to the app store and search for West Coast Green.
Use it to tweet and review sessions! Don’t forget to use @westcoastgreen and #wcg10

6. We can do this TM
by looking for
solutions high
“PG&E” refers to Pacific Gas and Electric Company a subsidiary of PG&E Corporation. ©2010 Pacific Gas and Electric Company. All rights reserved.
and low.
At PG&E we are leading by example, and working with
customers to ensure a clean and sustainable energy future.
That means investing in alternative resources like solar,
wind, wave, and methane capture, and making our grid
smarter and more efficient.
To learn more, visit pge.com

7. SCHEDULE AT-A-GLANCE 5
THURSDAY SEPTEMBER 30
7:00-9:00 Continental Breakfast & Networking
7:30-8:30 Orientation Workshop
9:00-11:00 Opening Keynote
10:00 Tradeshow Floor Opens
11:30-12:30 Conference Sessions
12:30-1:30 Lunch
1:00 - 5:00 Organic Beverage Tasting
1:30-6:00 Conference Sessions
6:00-8:00 Opening Night Floor Party!
FRIDAY OCTOBER 1
7:00-9:00 Continental Breakfast & Networking
7:30-8:30 Orientation Workshop
9:00-11:00 Opening Keynote
10:00 Tradeshow Floor Opens
11:30-12:30 Conference Sessions
12:30-1:30 Lunch
1:00 - 5:00 Organic Beverage Tasting
1:30-6:00 Conference Sessions
6:00 Tradeshow Floor Closes
6:00-9:00 Party to the Power of 10 - Official VIP Party!
SATURDAY OCTOBER 2
7:00-900 Continental Breakfast & Networking
7:30-8:30 Orientation Workshop
9:00-11:00 Opening Keynote
10:00 Tradeshow Floor Opens
11:30-12:30 Conference Sessions
12:30-1:30 Lunch
1:00-5:00 Organic Beverage Tasting
1:30-4:00 Conference Sessions
3:00 Tradeshow Floor Closes

8. The Home Depot Foundation IS COMMITTED TO
building healthy communities AND WE
PROUDLY SUPPORT West Coast Green
The Home Depot Foundation has made a commitment to invest $400 million in communities over
the next ten years. This will help support the creation of 100,000 affordable homes, built
responsibly, and the planting of over three million community trees. While we count the homes
that are built and the trees that are planted, the true impact of this work will be measured by the
stories of people who will be empowered to live healthy, safe and sustainable lives.
www.homedepotfoundation.org
OUR PLEDGE: $400 million • 100,000 homes • 3 million trees

9. ACKNOWLEDGEMENTS 7
A HEARTFELT SPECIAL THANK YOU TO THE FOLLOWING…
PANAMA BARTHOLOMY – for his wicked sharp mind and good humor – always
RICK BARSOTTI & SEAN DUNN OF GROOVE11 – for their leadership and support
MARCUS BYRUCK – for instilling systems thinking into Chloe Byruck
JOSIAH CAIN – for embodying the West Coast Green spirit and creating it on a massive scale for everyone to experience
CELIA CANFIELD – for her profound generosity and dedication to transforming business into a catalyst for positive change
ERIC COREY FREED – for always saying the most offensive things possible
GARY & BARBARA GERBER OF SUN LIGHT & POWER CO – for believing in the possibility of West Coast Green
ADRIENNE HUNTER OF IBM – for her tremendous attention to detail and commitment to creating a powerful partnership
DAVID JOHNSTON – for having great taste in Scotch, and helping to create powerful new ways of operating
MICHELLE KAUFMANN – for her humor, insight, passion and for bringing back “it’s gonna be great!”
TOM KAVANAUGH – for brilliantly helping us tell our story
MARK PALMER OF THE CITY & COUNTY OF SAN FRANCISCO – for his unwavering commitment to making San Francisco a leader in sustainability
MARZIE SALARIE OF INTEL – for her genuine enthusiasm and ability to orchestrate all the elements of our partnership
MATT SCHWARTZ – for his passion around affordable community housing
NEHEMIAH STONE – for his brilliant leadership in helping us convene a dynamic group of leaders for our inaugural Retrofit Summit
TYLER YOUNG – for being such a rock star and inspiring us all
REX NORTHERN & KATIE ROBERTS OF CTO – for lending their vast knowledge of Clean Tech
MICHAEL OLMSTEAD AND THE ENTIRE E2K TEAM – for managing all of the logistics of making magic
BILL SANDHERR & ANAH CORLEY OF STETSON CONVENTION SERVICES – for being the greenest general service provider in the country and an absolute delight to work with
CHRIS WAUGH OF IDEO – for indulging in the monstrous creative process of producing WCG
JERELYN & ALEX WILSON OF BUILDINGGREEN – for their valuable partnership & industry expertise. Congrats Alex for winning the Hanley Wood award!
ALL OUR FABULOUS VOLUNTEERS! – for being the glue that holds the experience together
THANK YOU TO THESE GENEROUS PEOPLE FOR PROVIDING SUPPORT AND ALLOWING WEST COAST GREEN TO FLOURISH
ROB DAHLBO ✦ SUSAN GRAHAM ✦ MAURICE KANBAR ✦ CARLO FEDERICONI ✦ WILLIAM & DIANE COBERT
WITH VERY SPECIAL DEDICATION TO
MARTA GRAHAM – the amazing woman who has been an angel in
so many ways to West Coast Green, and who is the most graceful
and powerful source of it all.

10. Be part of the
fastest growing industry
on the planet
By owning the local ‘SuperGreen Solutions franchise you will be helping to make the world a better place.
If you have drive, enthusiasm and commitment and are interested in energy efficiency, this could be the
business of your dreams. As a ‘SuperGreen’ franchisee you will have acess to a leading product range
that appeals to energy conscious buyers, both builder and homeowner. Our full range of Solar power
systems, solar and gas hot water systems, water and energy saving devices, insulation, skylight and
ventilation systems is unique.
As the cost of energy rises and the growing demand for Energy Efficient Products spirals you will be at
the forefront and will become the local ‘one stop’ Energy Efficient shop in your area
as part of an ever increasing store chain across the USA.
....
FLASH en’
NEWS f the ‘SuperGre tion
SuperGreen’s product partners include: o ca
launch iPhone appli
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Free d tG
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For more information about SuperGreen Solutions franchises contact Tony Foley on
888-504-2588 Toll free or visit www.supergreensolutions.com and click the franchise link.
www.sdi-insulation.com www.energycentrix.com
YOUR FULL SERVICE
BRINGING ALL SUSTAINABLE & RENEWABLE SOLUTIONS TOGETHER
INSULATION CONTRACTOR
ENERGYcentrixTM Partners
RESIDENTIAL / COMMERCIAL
NEW CONSTRUCTION / REMODEL
INSULATION REMOVALS
SPRAY FOAM SPECIALISTS
SUPPLIES AND INSTALLS:
ATTIC, FLOOR, & INTERIOR / EXTERIOR
WALL INSULATION
SPRAY FOAM INSULATION
BATT/BLOWN INSULATION Visit our ENERGYcentrix
INSULATION REMOVALS
FIREPLACES Model Home located at
the front of the exhibit hall
(650) 685-5500
“The Most Sustainable Energy is Saved Energy”

11. SPONSORS 9
WE ARE PROUD AND The Home TO BE SPONSORED BY THESE LEADERS
HONORED Depot Foundation IS COMMITTED TO
building healthy communities AND WE
PLATINUM SPONSORS
PROUDLY SUPPORT West Coast Green
The Home Depot Foundation has made a commitment to invest $400 million in communities over
the next ten years. This will help support the creation of 100,000 affordable homes, built
responsibly, and the planting of over three million community trees. While we count the homes
that are built and the trees that are planted, the true impact of this work will be measured by the
stories of people who will be empowered to live healthy, safe and sustainable lives.
www.homedepotfoundation.org
OUR PLEDGE: $400 million • 100,000 homes • 3 million trees
GOLD SPONSORS
SILVER SPONSORS

12. 10 CONTRIBUTING SPONSORS

13. PARTNERS 11
TOP INDUSTRY PARTNERS
EDUCATIONAL PARTNERS
MEDIA PARTNERS
OUTREACH PARTNERS

14. 12 HIGHLIGHTED EXPERIENCES
URBAN AG SHOWGARDEN
ALL DAY THURSDAY, FRIDAY & SATURDAY
BETWEEN HERBST & FESTIVAL PAVILIONS
Check out the next wave of agriculture - it’s happening right here in the city.
See page 38 for more information.
Made possible by Design Ecology and partners.
CYBER CAFÉ
THURSDAY, FRIDAY & SATURDAY HERBST PAVILION
Get your work on! Enjoy laptop stations, printers, and speedy
internet access.
Made possible by Dell
ASK THE EXPERT
THURSDAY, FRIDAY & SATURDAY
BACK OF FESTIVAL PAVILION
We dare you to stump these experts with your most advanced ques-
tions. Representatives from the EPA, the Forest Stewardship Council,
Build it Green and others will be there to field your questions and hit
answers out of the park. Pay these booths a visit!
INNOVATION PIPELINE
ALL DAY THURSDAY, FRIDAY & SATURDAY - FESTIVAL PAVILION
We have scoured the earth to curate an incredible exhibit with smart products that are sure
to stretch your imagination. These cutting-edge, progressive solutions give a glimpse of an
abundant, efficient future. All these brilliant technologies and products are in early stages
of development so come witness the innovation before it hits the market.
Powered by Fast Company and Intel
ENERGY CENTRICS DEMO
ALL DAY THURSDAY, FRIDAY & SATURDAY OUTSIDE
FESTIVAL PAVILION
WATER STATIONS
ALL DAY THURSDAY, FRIDAY &
SDI Energy Centrics demonstration. Experience green
SATURDAY MULTIPLE LOCATIONS
building envelope products and systems first hand.
Visit a hosted water station for complimentary tastes
Made possible by
and unlimited refills of local water–the best in town.
Pick up a glass and silicone Lifefactory water bottle
while you’re at it to carry your delicious tap water with
you as you go.
Brought to you by

15. HIGHLIGHTED EVENTS 13
OPENING NIGHT MEET YOUR FAVORITE AUTHOR
FLOOR PARTY THURSDAY, FRIDAY & SATURDAY
FESTIVAL PAVILION BOOKSTORE & HERBST PAVILION THEATER
Blown away by that keynote? You can meet the author, buy the book and
THUSRDAY, 6:00–8:00PM FESTIVAL PAVILION
Rub elbows with your heroes and network with your colleagues get it signed right here. The bookstore carries books from the speakers as
at this party that includes everyone that’s a part of West Coast well as the most exciting publications in the field.
Green. Been hanging out in sessions all day? This is your op- See page 36 for the book-signing schedule.
portunity to check out the action on the floor. Remember to tear
yourself away from the good conversation and the organic tast-
PARTY TO THE
ings to catch the sunset behind the Golden Gate Bridge.
Made possible by our Beverage Sponsors
POWER OF 10-
THE OFFICIAL
VIP EVENT
FRIDAY, 6:00PM MIDNIGHT HERBST
LOUNGE, HERBST PAVILION
Welcome to the after party for all
conference attendees, speakers, and VIPs.
ORGANIC TASTING
GARDEN
THURSDAY, FRIDAY & SATURDAY, 1:00–5:00PM
MEZZANINE IN FESTIVAL PAVILION
PARTY IN A BOX
THURSDAY, FRIDAY & SATURDAY, 1:00–5:00PM
Make your way to the Mezzanine for a
complimentary taste of organic beverages
HERBST PAVILION plus a stunning view of the bay. Meet
Enjoy a complimentary drink in eco-groovy other gregarious attendees while tasting
style! Digest the abundance of the day in a mobile party-unit solar-powered brew or organic wine!
made out of a recycled shipping container complete with Want more than a few sips? Purchase a
white leather couches, full stereo and bar. commemorative West Coast Green glass
Made possible by Boxman Studios and our and get unlimited drinks for free,
Beverage Sponsors compliments of the team.
Made possible by our Beverage
Sponsors
MOBILE WI-FI HOT SPOT
ALL DAY THURSDAY, FRIDAY & SATURDAY IN FRONT OF FESTIVAL PAVILION
Enjoy free wi-fi on a solar powered Intelligent Transport bus from Bauers!
Demonstrating an eco-commuting alternative, the lush chairs and
worktables are aboard Gary Bauers fleet of bio-diesel and propane vehicles.
Sponsored by

16. 14 EDUCATIONAL TRACKS
CLAIM YOUR AIA CONTINUING EDUCATION UNITS
How to receive learning units
• Provide your AIA membership number when you register for the conference, or onsite at any registration booth.
• Have the room attendants log your information upon entering approved sessions.
• Records for eligible participants will be reported to the AIA immediately following the conference and will be
available three weeks after the conference.
Meets AIA/CES criteria Meets AIA/CES criteria for health, safety, & welfare units
EDUCATIONAL TRACKS & ADVISORS
Better Business, Branding & Social Innovation Energy + H20 Smart Grid = Smart Cities
Emerging Business Models | Financing the Alternative Energy Generation I Distributed Intelligent Systems for Energy &
Clean Economy | Strategies for Social Renewable Energy I Water & Energy Nexus I Communication I Embedding Intelligence into
Innovation | Crowdsourcing | “Slacktivism” | Ecological Bionics I EPA Water-Saving the Built Environment I Smart Grid & EVs I
Web 2.0 | Best Practices for the New Econo- Program I Tech Tools for Transformation: BIM Multi-Modal Transportation I Smart Meters,
my | Making Green Business Smart Business & Energy Modeling Dashboards, and Metrics I Building Energy
| Marketing with Meaning | Innovative and Management Systems
Transformative Corporate Messeging Panama Bartholomy, Advisor to
Commissioner Douglas, California
Donald Simon, Attorney, Wendel, Rosen, Energy Commission Dan Kammen, Director, Transportation
Black & Dean Will Sarni, Founder & CEO, DOMANI Sustainability Research Center, and
Celia Canfield, Chief Development Advisor, Kristina Skierka, Senior Advisor, Energy Professor, UC Berkeley
West Coast Green Efficiency Strategic Plan, California Andy Tang, Senior Director, Integrated
Gil Friend, CEO, Natural Logic, Inc. Public Utilities Commission Demand-side Management Products,
PG&E
Education Partner: Education Partner: Lorie Wigle, GM, Eco-Technology Program
Office & President, Climate Savers
Computing Initiative, Intel
Education Partner:

17. EDUCATIONAL TRACKS 15
A NOTE FROM OUR EDUCATION DIRECTOR
As the pace of change has accelerated, West Coast Green has evolved to stay ahead of the curve. From our beginning,
five years ago, with greener building materials and design, we have grown to incorporate clean technology, energy policy,
emerging business models and now the smart grid and electric vehicles. Each year we put our finger on the pulse and
craft a program about what’s pushing the needle of human potential, constantly exploring ways to tap the power of
innovation and entrepreneurship to build vibrant, resilient communities.
This year we’re addressing scalable solutions and exploring the Power of 10! There’s power in the 10% improvements we
can each make in our daily lives, and power in the 10X solutions that can transform all our lives. So this year we honor
both capability and possibility by asking: “What’s Your Power of Ten?” At West Coast Green our power is to have 100
speakers hold 1000 conversations that inspire 10,000 people to make a positive difference. So our power is really YOUR
power. It is all of our partners, advisors, sponsors, faculty and attendees who bring West Coast Green to life, and we
thank you all for creating it with us.
Enjoy!
Andy Mannle
Education Director
Future Communities 4.0 Entrepreneurship Training Cool Tech & Hot Products
Zero Energy Building I Passive & Prefab How to Develop Your Great Idea I Creating a Hot New Green Building Materials I Innovative
Housing I Urban Agriculture I Cross-Sector Business Plan I Building a Team I Getting Products & Technologies-Local & Global
Integration: Technology, Transportation & Funding I Sales, Marketing & Branding
Infrastructure I Integrative Design I 2011 Alex Wilson, Founder & Executive Editor,
CalGreen Building Code I Retrofit Programs I Jon Bonanno, CIO, Sustainable Power BuildingGreen, LLC
Gaming for Real World Positive Impact Assets Diane Loviglio, VP Business Development &
Kathleen Gilligan, Partner & Co-Founder, Co-Founder, Wattbot
EcoStrategy Group
Mark Palmer, Municipal Green Building
Coordinator, San Francisco Dept of the Education Partner:
Education Partner:
Environment
Tim Block, Program Manager, the Home
Depot Foundation
Rich Lechner, Vice President, Energy &
Environment, IBM
Education Partner:

18. 16 THURSDAY SCHEDULE
HERBST PAVILION SOUTHSIDE THEATER C370
8:00- Breakfast & Networking West Coast Green Newcomers
9:00 Orientation
9:00- OPENING KEYNOTE IN HERBST PAVILION
11:00 Van Jones, Senior Fellow, Center for American Progress & Founder,
Green for All
Doug Davis, Vice President, Intel Architecture Group, Intel
Corporation
William McDonough, Principal, William McDonough + Partners/MBDC
11:30- Technology’s Role in Developing the Integrated Cities Smart Grid Meets Smart Buildings Using Prefab to Get to Net Zero
12:30 of Tomorrow Rich Lechner, Vice President, Energy & Naomi Porat, CEO, ZETA Communities
Lorie Wigle, GM Eco-Technology Program Office & President, Climate Savers Environment, IBM David Johnston, President, What’s
Computing Initiative John Kennedy, Senior Manager, Sustainable Working, Inc.
Andrew Tang, Senior Director, Integrated Demand-side Management Analysis Products, Autodesk
Products, PG&E Dan Smith, Principal
Jeff Hammarlund, Professor & Senior Research Fellow, Portland State Alan Bright, Senior Vice President & Design Architect, DSA Architects
University
Clark Brockman, Director of Sustainability Resources Group, SERA Architects Principal, HOK Norbert Klebl, CEO, GEOS Neighborhood
Andres Carvallo, Executive Vice President & Chief Strategy Officer, Gridnet Jeff St. John, Clean Tech Analyst, Writer,
Jason Wolf, Vice President, Better Place North America GigaOm Pro
Lunch Break
1:30- William McDonough: Unplugged Power Up! Changing the Real Can Utilities Be Sustainable?
2:30 William McDonough, Founder, William McDonough + Partners World with Games
Lara Ettenson, Director of CA Energy
Efficiency Policy, Natural Resources
Mathias Crawford, Research Manager, Defense Council; Jack Sahl, Director,
Institute for the Future Environment & Resource Sustainability,
Southern CA Edison; Jim Parks, Program
Byron Reeves, Professor, Co-Director, Manager, Energy R&D, Sacramento
H-STAR Institute of Human Sciences Municipal Utility District; Jeanne Clinton,
& Technologies Advanced Research, Manager, Energy Division. CA Public
Stanford University Utilities Commission; PG&E
Representative: TBD
3:00- Engage 360: California’s New Power of 10: Making Change
4:00 Clean Energy Brand and Social Exponential!
Movement Platform James Hanusa, 350 Advocate, Change
Anne Dougherty, Project Manager, Opinion Collective
Dynamics Corporation
Nils Moe, Sustainability Advisor, City of
Tom Zara, Executive Director, Strategy, Berkeley
Interbrand
Melanie Nutter, Director, SF Dept of
Hunter Marshall, Senior VP, Strategic Environment
Planning Director, DraftFCB
4:30- Seeing Beyond the Glare of Home Energy Management- The
6:00 Eco-Bling Smart Home of the Future
Katie Fehrenbacher, Cleantech Editor,
Peter Pfeiffer, Principal, Barley & Pfeiffer GigaOM.com; Ryan Parker, Director of Mar-
Architects keting, Intel; Kristi Burrows, Director, Cus-
tomer Insights & Strategy, Best Buy Inc.;
Dennis Kyle, Tendril; Jana Corey, Director of
Integrated Demand-Side Management
Policy Planning (IDSM), PG&E
6:00- Opening Night Floor Party
8:00 Festival Pavilion and network with your colleagues at this party that includes everyone who is a part of West Coast green. Been hanging out in sessions all day?
Rub elbows with your heroes
This is your opportunity to check out the action on the floor. Tip: Remember to tear yourself away from the good conversation and the organic tastings to catch the sunset.
FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES

19. THURSDAY SCHEDULE 17
C260 C362 C210 C235
Critical Success Factors for Systems Principles for Women’s Ways of Leadership in Water Wise Guys
Startups Sustainable Urbanism Sustainable Design Peter Yost, Director, Residential
Jim Heid, Founder, UrbanGreen Kira Gould, Director of Communications, Services, BuildingGreen, LLC
Cathy Chiu, Principal, Falcon Group
William McDonough + Partners; Lynn N. Alex Wilson, Founder & Executive Editor,
Simon, FAIA, President, Simon & BuildingGreen,LLC
Associates, Inc; Christi Graham, President
& CEO, West Coast Green; Valerie Casey,
Founder & Executive Director, Designers
Accord; Carrie Meinburg Burke, Principal,
CMB Architecture + Industrial Design
Financial Preparation & Successful Residential Retrofit Innovation Pipeline - Stories from Community-Scale Graywater-
Expectations Programs: Lessons From the the Trenches! Unprecedented Innovation
Field
Jeff Burkland, CFO, Burkland Consulting Diane Loviglio, VP Business Paul Kephart, CEO, Rana Creek
Development & Co-Founder, Wattbot;
Jared Asch, National Director, Efficiency Gail Loos, Founder, GreenCycler; Rory Faber, Raphael Garcia, Project Manager, Rana
First President, Stramit Strawboard; Laurie Creek
Anderson, VP Sales & Marketing, Mage
Edward Thomas, Vice President, EGIA Water Management; Mirco Richardson,
Director Business Development, MAGE
Gail Brownell, Environmental Industrie Holding AG
Engineer, Efficiency First
Sales, Marketing & Branding Products & Trends in Green Business Strategies for Meeting Cities As Accelerators
Building Water Challenges
Joe Preis, President, Longitude Scott Green, Clean Tech/Regional Policy
Properties, Inc. Alex Wilson, Founder & Executive Editor, Tom Cooper, Corporate Water Programs Officer, City of San Jose; Patricia Novick,
BuildingGreen, LLC Manager, Intel Director of Health Programs, Erie
Neighborhood House; Chad Riley,
William Sarni, Founder & CEO, Domani Director of Finance & Strategy, Living
City Block; Andrew Watterson, Chief of
Celia Canfield, Chief Development Advisor, Sustainability,City of Cleveland; Sarah
West Coast Green Isabel Parriott, Sustainability Project
Manager, Paladin Law Group, LLP
Michael Law, Managing Director, CA, Ogilvy
PR
Private & Public Funding Options Smarter Buildings for a After the Launch: Achieving Play a Serious Game for More
Sustainable Future Market Success in the Clean Sustainable Living
Jon Bonanno, CIO, Sustainable Power Rich Lechner, Vice President Energy & Economy
Assets Environment, IBM Jim Heid, Founder, UrbanGreen
Dave Bartlett, VP, Industry Solutions, IBM Jeff Weinberger, Principal, DS3
Philip Koos, Director, Peter Williams, CTO, Big Green Innova- Consulting; Lisa Michelle Galley, Managing Principal,
PricewaterhouseCoopers LLP tions, IBM William Sarni, Founder & CEO, DOMANI Galley Eco Capital LLC
Discussion led by IBM Executives & Invited Cindy Jennings, VP Marketing &
Subject Matter Experts Client Brand Strategy, Cohn Marketing
Anneke Seley, CEO, Phone Works
BETTER BUSINESS, BRANDING & INNOVATION ENTREPRENEURSHIP TRAINING COOL TECH & HOT PRODUCTS

20. 18 FRIDAY SCHEDULE
HERBST PAVILION SOUTH SIDETHEATER C370
8:00- Breakfast & Networking West Coast Green Newcomers
9:00 Orientation
9:00- OPENING KEYNOTE IN HERBST PAVILION
11:00 Panama Bartholomy, Advisor to Commissioner Douglas, California Energy
Commission
Al Zollar, General Manager Tivoli Software, Software Group, IBM;
Chris Waugh, Practice Lead, Consumer Experience Design, IDEO
11:30- The Future of Prefab How to Grow Smarter Buildings The Rise of the Ecopragmatist
12:30 Michelle Kaufmann, Principal, Michelle Kaufmann Studio Dave Bartlett, VP, Industry Solutions, IBM Jason Morris, Cleantech & Green
Practice Lead, Schwartz
Jennifer Siegal, Founder & Principal, Office of Mobile Design Communications
Allison Arieff, Writer, New York Times & GOOD
Anne Hand, CEO, Project Frog
Lunch Break
1:30- Words vs. Actions: The Latest Research on Green Purchasing Distributed Solar Power For Applied Brilliance: The Future of
2:30 Behavior Scaling up Renewables Community
Suzanne Shelton, President & CEO, Shelton Group Arno Harris, CEO, Recurrent Energy Deborah Patton, Executive Director,
Applied Brilliance
Jill Pilaroscia, IACC, Principal, Colour
Studio, Inc
Marc Hinshaw, Founder & Creative
Partner, Holt Hinshaw;
Jerry Michalski, Founder & Guide, The
REXpedition;
Susan Goltsman, Principal, MIG, Inc.
3:00- Designing for Positive Impact Smart Systems for Future
4:00 Chris Waugh, Practice Lead, Consumer Experience, IDEO Communities
Christine Hertzog, Managing Director, Smart
Grid Library
Andrew Clark, Director of Strategy, IBM
Venture Capital Group
Scott Green, Clean Tech/Regional Policy
Officer, City of San Jose
Andrea Traber, Directoros Sustainability,
KEMA Services, Inc.
4:30- Technology Enabling Social Entrepreneurship
6:00 Sustainability Workshop: Developing Community
Carrie Freeman, Director Sustainable Capital “Beyond Sustainability”
Business Innovation, Intel Corp
Rachel Sheinbein, Principal, CMEA Capital David Hopkins, Co-Author, The Tactics of
Peter Williams, CTO, Big Green Innovations, Hope: How Social Entrepreneurs Are
IBM Changing Our World
Stan Wrzeski, VP & Global Director, Carbon Wilford Welch, Author, The Tactics of
& Climate Action, HOK Group Hope Kene Turner, President, Epilife
Steve Engler, Director, Carbon Manage- Consulting
ment Services, Deloitte
6:00- Party to the Power of 10-The Official VIP Event
9:00 Herbst Lounge, Herbst Pavilion
Welcome to the after party for full conference attendees, speakers, and VIPs. Tickets are also available for purchase at registration.
FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES

21. FRIDAY SCHEDULE 19
C260 C362 C210 C235
VC Pitch-Off Deep Geek: Natural Building in Visionary Strategies For Energy The End of Green Messaging?
Jon Bonanno, CIO, Sustainable Power the 21st Century! Efficiency How Community Engagement is
Assets; Kathleen Gilligan, Partner & Kristina Skierka, Senior Advisor, Energy Superseding Corporate
Co-Founder, EcoStrategy Group Anup Bruce King, Director, Ecological Building Efficiency Strategic Plan, CPUC Communication
Jacob, Partner, Virgin Green Fund; Will Network Michael Wheeler, Energy Advisor, California
Coleman, Partner, Mohr Davidow Public Utilities Commission Amy Skoczlas-Cole, Head of Environment
Ventures; Joshua Raffaelli, Associate & Theresa Cho, Chief of Staff, Office of & Director, Green Team, eBay
Kauffman Fellow, Draper Fisher Commissioner Grueneich, California Adam Werbach, Chief Sustainability
Jurvetson; David Mount, Partner, Kleiner Public Utilities Commission Officer, Saatchi & Saatchi
Perkins Caufield & Byers
Intelligent Transportation Transparency vs Secrecy: Net Zero Energy: Lessons Learned Systems Thinking for a Vibrant
Summit Charting a Course in from Design and Operation Future
Sustainability Reporting
Anthony Eggert, Commissioner, California Brad Jacobson, Senior Associate, EHDD David Johnston, President, What’s
Energy Commission Kathleen Gilligan, Partner & Co-Founder, Architects Working, Inc.
EcoStrategy Group; Christina Nicholson,
Daniel Kammen, Director, Sustainable Development, Peter Rumsey, P.E., Principal, Integral
Professor, University of California, Williams-Sonoma, Inc.; Karen Janowski, Group
Berkeley Partner, EcoStrategy Group; Peter
Perrault, Green Giant, NetApp; Robin Scott Shell, Principal, EHDD Architecture
Connell, Manager of Sustainability
Programs, DelMonte Foods
Making Your Company Sexy Optimizing Blended Value Multifamily Goes Platinum:
for Investors Companies Communities of LivingHomes
Richard Lyons, Partner, Wendel, Rosen, Todd Johnson, Partner, Renewable Steve Glenn, CEO, LivingHomes
Black & Dean Energy & Sustainability Head, Jones Day
Forum: Designing Socially Just, Beer & Banter with Creative Green Finance: Valuing Zero Net Energy Technology for
Local Food Systems BuildingGreen Investment in Sustainability Utilities
The Home Depot Foundation IS COMMITTED TO
Aaron Lehmer, Network Development Alex Wilson, Founder & Executive Edi-
building healthy communities AND WE Todd Johnson, Partner, Renewable Energy Jordana Cammarata, Policy Analyst,
Director, Bay Localize; Navina West Coast GreenBuildingGreen, LLC; Ann Edminster,
PROUDLY SUPPORT
Khanna, tor, & Sustainability Head, Jones Day California Public Utilities Commission
HOPE Collective; Tim Block, Program M.Arch, Green Building Consultant, Gregg Ander, Chief Architect, Southern
Manager, The Home Depot Design AVEnues; Peter Yost, Director,
The Home Depot Foundation has made a commitment to invest $400 million in communities over
the next ten years. This will help support the creation of 100,000 affordable homes, built Joshua Levine, VP, SRI Wealth CA Edison
Foundation; Jason Mark, Co-Manager Residential Services, BuildingGreen,
responsibly, and the planting of over three million community trees. While we count the homes
that are built and the trees that are planted, the true impact of this work will be measured by the Management, Royal Bank of Canada Stephen Selkowitz, Department Head,
Alemany Farm, Editor, Earth Island LLC; Bruce King, Director, Ecological
stories of people who will be empowered to live healthy, safe and sustainable lives.
Lawrence Berkeley National Lab
Journal. Building Network Bruce Cahan, President, Urban Logic
www.homedepotfoundation.org
OUR PLEDGE: $400 million • 100,000 homes • 3 million trees
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22. 20 SATURDAY SCHEDULE
HERBST PAVILION SOUTHSIDE THEATER C370
8:00- Breakfast & Networking
9:00
9:00- OPENING KEYNOTE IN HERBST PAVILION
11:00 Hunter Lovins, Founder & President, Natural Capitalism Solutions
Gregory Miller, Technologist & Professor, Presidio Graduate School
Caroline Casey, Host of radio show, “The Visionary Activist”, KPFA
11:30- Spills, Sins & Starbucks: How Oil Has Negatively Altered Our Innovate with Empathy: Shifting Reboot! Redefining
12:30 Built Environment Worldviews through Inspired
Communication
Californication
Eric Corey Freed, Founding Principal, organicARCHITECT Darian Rodriguez Heyman, Managing
John Marshall Roberts, Founder & CEO, Partner, CODE Green Agency
Worldview Learning
Dan Geiger, Executive Director, USGBC,
Northern California Chapter
Bonnie Nixon, Managing Partner, CODE
Green Agency
Pedro Nava, CA State Assemblyman,
Chairman, State Committee on CA Green
Economy
Huey Johnson, Founder, Resource Renewal
Institue, Founder Trust for Public Land
Lunch Break
1:30- Dialogues with Luminaries Concentrated Sunlight: New Rubble Rising: Reconstructing
2:30 David Johnston, President, What’s Working, Inc. Technologies for Daylighting the Haiti from the Inside Out
Building Core
Bruce King, Director, Ecological Building
Special Guests TBD Lorne Whitehead, Chair, Board of Network
Directors, SunCentral Inc.
Kevin Rowell, Program Director, Kleiwerks
Peter Novak, CEO, Sunflower Corp International
Kit Ratcliff, President, Principal, Director
of Sustainability, Ratcliff Architecture
FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES

23. SATURDAY SCHEDULE 21
C260 C362 C210 C235
Clean Energy Financing: Pitfalls Making Shift Happen: Changing Energy Upgrade California - Companies on a Mission:
& Opportunities in 2011 Our Course From Collapse to Residential Retrofits go Live! Entrepreneurial Strategies for
Sustainability Enlightened Growth
Adam Boucher, CEO, Fund Manager, Adam Leif Magnuson, Residential Green Building
Capital Matthew Stein, Principal, Stein Design Coordinator, U.S. EPA Region IX Mike Russo, Lundquist Professor of
Sustainable Management, University
Liz Yager, Interim Energy & Sustainability Panama Bartholomy, Advisor to of Oregon
Manager, County of Sonoma Commissioner Douglas, California
Energy Commission
Larry Farris, Investment and Loan
Operations, Adam Capital Inc. Michael Wheeler, Energy Advisor, California
Public Utilities Commission
Danny Kennedy,Founder, Sungevity
Jeff Gleeson, Senior Product Manager,
Joe Anzalone, Senior Vice President, Pacific Gas and Electric
Commercial Banking Group Manager,
New Resource Bank
Putting Nature and People to Passiv Haus: Aggressive Savings Multi-Modal Transportation: Ecological Bionics: Exploring an
Work: Ecological Public Space Solutions for Mobile Urbanism Ecologically Integrated Urban
Prudence Ferreira, Principal, Integral Fabric
Bry Sarte, Principal & CEO, Sherwood Impact Inc. Timonie Hood, Green Building
Design Engineers Coordinator, U.S. EPA Region 9 Josiah Raison Cain, Co Founder, Design
Nabih Tahan, Founder & Architect, Ecology
Ken Hays, Partner, Kinsey Probasco Hays BauTechnologies Tian Feng, District Architect, San
Francisco Bay Area Rapid Transit District
Jacob Petersen, Planner, Hargreaves Graham Irwin, Principal, Essential Habitat
Associcates Jennifer Blonn, High Speed Rail Coordina-
tor, U.S. EPA
Renee Rivera, Acting Executive Director, SF
Bike Coalition
Eric Eidlin, Sustainable Communities
Partnership Liaison, Federal Transit
Administration (USDOT)
BETTER BUSINESS, BRANDING & INNOVATION ENTREPRENEURSHIP TRAINING COOL TECH & HOT PRODUCTS

24. 22 THURSDAY SESSION ABSTRACTS
OPENING KEYNOTE 9:00-11:00AM
Van Jones – WebEx live from Washington DC Doug Davis William McDonough
Senior Fellow, Center for American Progress Vice President, Intel Architecture Group Founder, McDonough + Partners
Founder, Green for All General Manager, Embedded and Communications Mr. McDonough is the founding principal of William
Van Jones is a Senior Fellow focusing on “green-collar Group McDonough + Partners, an internationally recognized
jobs” and how cities are implementing job-creating climate Doug Davis serves as vice president of Intel Architecture design firm practicing ecologically, socially, and
solutions. He is a co-founder of three successful nonprofit Group & general manager of the Embedded and economically intelligent architecture and planning. He
organizations: the Ella Baker Center for Human Rights, Communications Group. In this role he is responsible for is the author of Cradle to Cradle; principal of MBDC, a
Color of Change, and Green For All, and the best-selling growing Intel’s business in a broad range of embedded development firm assisting clients in designing profitable
author of the definitive book on green jobs, The Green market segments and helps deliver a range of embedded and environmentally intelligent solutions; and a co-founder
Collar Economy. Van served as the green jobs advisor in the processor products to a variety of customers. of the Green Products Innovation Institute.
Obama White House in 2009.
THURSDAY 11:30-12:30 SMART GRID MEETS SMART BUILDINGS
SOUTHSIDE THEATER
expert in sustainable development and urban
revitalization. As a founder and CEO of ZETA, she
How do we incorporate smart grid technology into contributes extensive expertise in the management of
TECHNOLOGY’S ROLE IN DEVELOPING THE building design? How do we design the built environment urban land planning and development ventures that
INTEGRATED CITIES OF TOMORROW to optimize inter-connectivity? How do we build sensors achieve economic, social, and environmental sustainability.
for energy, occupancy and environmental conditions into David Johnston, President, What’s Working, Inc.
HERBST PAVILION
our buildings to increase efficiency and optimize user Johnston has trained thousands of builders and industry
How do we use interactive, integrated technologies to
experience? This panel explores how the smart grid is professionals worldwide. Johnston’s has authored four
reduce resource use and improve the efficiency and
enabling the smarter buildings of the future. books: Building Green in a Black and White World; Green
interactivity of urban systems? This panel discusses how
Rich Lechner, Vice President, Energy & Environment, Remodeling, Changing the World One Room at a Time;
innovative technologies and smart grid applications are
IBM Green From the Ground Up and Toward a Zero Energy
changing everything from water and energy systems, to
Rich is responsible for overseeing IBM’s broad energy & Home.
urban planning, transportation, and smart buildings. Dan Smith, Principal Architect, DSA Architects
Join this panel of experts in discussing how the hi-tech environment portfolio of capabilities and offerings in order
to help clients improve the sustainability of their Dan has experience in sustainable architecture,
& healthy cities of the future are being designed today! natural building and alternative construction, including
Lorie Wigle, GM Eco-Technology Program Office & organizations across the full breadth of their
infrastructure from IT to smarter buildings and to optimize Zeta Communities’ recent prize winning prefab
President, Climate Savers Computing Initiative
all aspects of their operations for energy, carbon, water townhouse. His focus has been the use of leading edge
Lorie leads Intel’s Eco-Technology effort, which is
and waste. technologies and innovative passive systems to achieve
focused on the sustainability leadership of Intel’s products
Alan Bright, Senior Vice President & Design Principal, net zero energy buildings that are healthy, affordable and
including energy efficient performance and design for the
HOK beautiful.
environment. She also drives external programs related Norbert Klebl, CEO, GEOS Neighborhood
Alan is recognized for excellence in design and leadership
to PCs, data centers and smart grid. Lorie has been with A life long innovator and serial entrepreneur who
in sustainable buildings and communities throughout the
Intel for 26 years. created the GEOS Smart Living neighborhood, an energy
Andrew Tang, Senior Director, Integrated Demand-side United States, Asia and Europe, with emphasis on an
Management Products, PG&E integrated design approach. His recent focus has been on plus mixed-use community in Colorado. He built the first
Andy is the Senior Director of Pacific Gas and Electric the development of a prototype study for affordable, large solar holiday village in Polynesia, privatized a large East
Company’s Integrated Demand-side Management scale, Net Zero commercial office buildings. German state company and started the first European
Products team. His team is responsible for developing John Kennedy, Senior Manager, Sustainable Analysis funded SBIC . He holds an Austrian MS in engineering and
new products and programs that enhance PG&E’s large Products, Autodesk an MBA from Columbia.
and growing portfolio of integrated customer offerings. John has nearly twenty years of experience
developing and expanding the market for building energy
Jason Wolf, VP North America, Better Place
analysis solutions and is an AIA Allied member and a
CRITICAL SUCCESS FACTORS FOR STARTUPS
Jason works within the energy and transportation ROOM C260
ecosystems, with federal, state and local governments as licensed mechanical engineer. Mr. Kennedy was the
President and CTO of Green Building Studio, Inc. prior to Starting a company is filled with excitement and promise,
well as utility, business and non-governmental but investing in startups is a risky business. To win
stakeholders to make the vision of zero-emission EVs its acquisition by Autodesk in 2008.
Jeff St. John, Clean Tech Analyst, Writer, GigaOm Pro investor confidence and capital, companies must have key
powered by renewable energy a reality. ingredients in their plan and on their team. Here we take
Clark Brockman, Director of Sustainability Resources Jeff is a reporter and analyst covering the clean
technology industry, with a particular focus on smart grid, the perspective of a potential investor, to critically examine
Group, SERA Architects
demand response and renewable integration. all aspects of a business, and discuss what investors look
Clark is involved with almost all of SERA’s LEED projects
for before they invest.
and all of the firm’s Living Building projects. He traveled to Cathy Chiu, Principal, Falcon Group
China in March of 2008 to conduct multiple green building
workshops on a US Dept of Energy grant and was a judge
USING PREFAB TO GET TO NET ZERO Cathy is a finance specialist with investment banking,
venture capital and angel investment experience. She
for the USGBC’s first annual Living Building Challenge ROOM C370
provides strategic finance advisory services to growth-
competition at Greenbuild 2007. Experts discuss innovative building technologies, coupled
oriented companies. Cathy has completed equity and
Jeff Hammarlund, Professor & Senior Research Fellow, with energy efficient land use planning, that are
debt financing ranging from $5 mm to $150 mm. She has
Portland State University accelerating the proliferation of affordable Net Zero
closed mergers, acquisitions, and sales of companies
At PSU’s Executive Leadership Institute Jeff teaches a Energy (NZE) buildings and communities. Prefab modular
from $5 mm to over $1 bn. Cathy is also an active angel
course on Planning the Smart Grid for Sustainable construction is providing a platform for transformational
investor.
Communities. He is co-author of The Political Economy of change in the construction industry, demonstrating that
Energy Policy; has been a senior manager for the NZE vision is not just for communities of tomorrow but
conservation services at Southern California Edison; and a is an attainable, scalable solution possible today.
policy analyst for a regional utility trade association. Naomi Porat, CEO, ZETA Communities
Andres Carvallo, Executive VP & Chief Strategy Officer, Naomi is a nationally recognized social entrepreneur and
Gridnet
FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES

25. THURSDAY SESSION ABSTRACTS 23
SYSTEMS PRINCIPLES FOR SUSTAINABLE URBANISM She received a Masters degree from Yale, is lead designer Mathias Crawford, Research Manager, Institute for the
for an LBC residence, and NSF grant recipient. She is Future
ROOM C362
launching a joint practice with Kevin Burke, collaborator Mathias is a Research Manager at the Institute for the
Can systems theory inform our search for more
on Timepiece and Berkeley Esherick Professorship. Future, where he worked with game designer Jane McGo-
sustainable urbanism? How can ecological principles
www.cmburke.com nigal to build the Foresight Engine: IFTF’s platform
help us create more resilient urban environments?
Sustainable development strategist Jim Heid shares key for massive social thought experiments that address
principles for a new approach to urban design, provocative scenarios about the future.
WATER WISE GUYS Byron Reeves, Professor, Co-Director, H-STAR Institute
redevelopment and regeneration. Illustrating with ROOM C235 of Human Sciences & Technologies Advanced Research,
lessons from real urban examples, Jim shows us how Peter and Alex are the BuildingGreen Water Wise Guys. Stanford University
these principles can help cultivate resilient communities Come hear about all things liquid when it comes to Byron Reeves is a Professor in the Department of
for the coming decade. water efficient homes: cool waterwise products, Communication at Stanford University. He studies
Jim Heid, Founder, UrbanGreen technologies, and how the EPA WaterSense program can psychological responses to media and is co-author of
With an undergraduate degree in landscape architecture, work for homeowners, homebuyers, and building Total Engagement. He is currently principal investigator of
and an advanced degree in Real Estate Development professionals. an ARPAe project at Stanford about energy and
from MIT, Jim has evolved from designer to sustainable Peter Yost, Director, Residential Services, Building- behavior green plans for clients.
development strategist. His firm, UrbanGreen, is an Green, LLC
advisor to governments, real estate developers and the Peter has been building, researching, teaching,
capital markets seeking tangible answers to the rapidly writing and consulting on high performance homes for
evolving discussion about sustainability.
CAN UTILITIES BE SUSTAINABLE?
more than 25 years. His expertise ranges from
construction waste management to building durability. ROOM C370
Peter has made significant contributions to the NAHB As we reinvent the way we use electricity, we’re asking
WOMEN’S WAYS OF LEADERSHIP IN Research Center, Building Science Corp, EEBA, USGBC’s utilities to be more sustainable. How can utilities provide
SUSTAINABLE DESIGN LEED for Homes program and DOE’s Building America better sources of power; use smart technologies to
program. manage power; expand customer outreach; and keep our
ROOM C210
Alex Wilson, Founder & Executive Editor, BuildingGreen, lights on - all while staying in business? This panel
How can leadership characteristics commonly
LLC provides an engaged dialogue between utility
understood as feminine be effective for achieving
Alex is the founder of BuildingGreen in Brattleboro, representatives and the NRDC about the challenging
sustainability? Many women may be more comfortable
Vermont and executive editor of Environmental Building shifts being made by power providers.
than men with inclusive governance, collaboration, Lara Ettenson, Director of CA Energy Efficiency Policy,
building community, and seeking long-term solutions News and GreenSpec. He is author of Your Green Home
and recipient of the 2010 Hanley Award for Vision and Natural Resources Defense Council
sensibilities important to many sustainability pursuits. Lara’s main task is to work collaboratively with utilities
This discussion with leading women in the field explores Leadership in Sustainable Housing.
and other stakeholders to ensure that all
how to cultivate these leadership values to achieve more California utilities comply with state efficiency laws and
balance in ourselves and the world.
Kira Gould, Director of Communications, William
THURSDAY 1:30-4:30 policies, and continue to be models for other states. Lara
holds a Master of Public Administration in Environmental
McDonough + Partners Science and Policy from Columbia University-SIPA.
Writer Kira Gould, Assoc. AIA, LEED AP, is director of WILLIAM MCDONOUGH: UNPLUGGED Jeanne Clinton, Manager, Energy Division Climate
communications for William McDonough + Partners, and HERBST PAVILION Strategies Branch, CPUC
works from the firm’s San Francisco studio. Kira is Cradle-to-Cradle author and visionary designer Bill Jeanne works on policies and strategies for long term
co-author, with Lance Hosey, of Women in Green: Voices McDonough does an unprecedented three-hour deep dive energy efficiency planning, distributed generation, solar,
of Sustainable Design. She writes for Sustainable in the tradition of Buckminster Fuller. From pioneering and market-based climate mechanisms. Over her career
Industries, Metropolis Magazine and other publications. green products and buildings to envisioning cities for she has worked on integrated resource planning, demand
Lynn N. Simon, FAIA, President, Simon & Associates, Inc. the future, McDonough approaches the world’s greatest side management, sustainable development, and
Lynn is a pioneer and leading authority with over 19 years challenges as design assignments. But Bill is also a climate change mitigation in a variety of roles, including
experience in green building. She currently serves on the master storyteller, and here he shares a detailed vision government policy and strategy, and utility program
USGBC’s Education and LEED Steering Committees, and for creating a world that works “for all children, of all management.
is a Senior LEED® Faculty. Her firm uses a practical and species, for all time.” Jack Sahl, Director, Environment & Resource
collaborative approach to advance sustainable and William, McDonough, Principal, William McDonough + Sustainability, Southern CA Edison
healthy building design and construction practices. Partners/MBDC Director of Environment and Resource Sustainability
Christi Graham, President & CEO, West Coast Green Mr. McDonough is the founding principal of William at Southern California Edison, Jack Sahl is leading the
Recognized nationally as an expert in green and healthy McDonough + Partners, an internationally recognized development and implementation of SCE enterprise-wide
business and technology, Ms. Graham has spent the design firm practicing ecologically, socially, and sustainability initiatives.
past fifteen years as a pioneer successfully producing economically intelligent architecture and planning. He
is the author of Cradle to Cradle; principal of MBDC, a Jim Parks, Program Manager, Energy R&D, SMUD
and directing numerous visionary events, programs and In the Energy R&D group Jim is responsible for dem-
development firm assisting clients in designing profitable
organizations. and environmentally intelligent solutions; and a onstrating smart grid technologies, reviewing and pilot
Valerie Casey, Founder & Executive Director, Designers co-founder of the Green Products Innovation Institute. testing emerging energy efficiency and transportation
Accord
technologies and working with regulatory agencies
Valerie is a globally recognized designer and innovator.
to promote efficiency through codes, standards and
She works with organizations on challenges ranging from THURSDAY 1:30-2:30 legislation. He has over 20 years experience in the utility
creating new products and services, to transforming
industry.
organizational processes and behaviors. Valerie founded POWER UP!: CHANGING THE REAL TBD, PG&E Representative
the Designers Accord, the global coalition of designers,
educators and business leaders focused on creating
WORLD WITH GAMES
positive social and environmental impact. SOUTHSIDE THEATER
Carrie Meinburg Burke, Principal, CMB Architecture + Multi-player games are more than just fun, they’re also
Industrial Design powerful tools for engaging people. Now, game designers
Architect, industrial designer, and lecturer, Carrie’s are starting to create games that involve people in helping
design methodology integrates analysis/synthesis to change real world behavior. This panel looks at three
generate sustainable form. She received a Masters recent games that address the systemic challenges we
degree from Yale, is lead designer for an LBC residence, face around energy and water. Panelists offer insight into
and NSF grant recipient. She is launching a joint practice designing real world games, and discuss future
with Kevin Burke, collaborator on Timepiece and applications of games for change.
Berkeley Esherick Professorship.
BETTER BUSINESS, BRANDING & INNOVATION ENTREPRENEURSHIP TRAINING COOL TECH & HOT PRODUCTS