Yasmin Borain

33 Followers

For the past eight years, my focus has been on experience design and innovation strategy. Innovation and problem solving for our future is what really excites me, as well as helping brands reinvent themselves in order to connect with customers in new and meaningful ways. At Publicis Sapient I have worked on a range of finance, health-care, luxury and retail accounts. My projects have included retail strategies for M&S and F&F, product innovation for SKY to brand experience for B&O. These days, a lot of my time is spent setting strategic direction and concepts for the world of retail. Finding the best ways to bridge the gap between digital and physical customer moment.

experience design emotional design brand experience design thinking customer experience designing for people designing for tomorrow purpose driven brands innovation creativity cx strategy human connections service design culture meets ai ai innovation xd cx designing for the future total experience sxsw2022 workshop kind design sxsw multi-layered self human experiences sustainable development sustainable brands sustainability design for good 17 sustainable development goals purpose and needs experience + technology smart platforms multi-screen

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Yasmin Borain

Präsentationen

Creativity is the New Currency

Designing Sustainable Brands Workshop

Feeling the future: how emotions help us design for tomorrow

Kind Design

Play with the Power of Emotions in Design

Beyond Limits: AI's Role in Unleashing Human Connections