The document discusses Black Pine Pinot Noir produced by R2 Wine Company. It describes how the founder Roger Roessler spent 14 years crafting Pinot Noirs from California coastal vineyards and believes this is the best region for Pinot Noir. Black Pine Pinot Noir hits the grape's "sweet spot" with complexity, nuance and lush texture, making it suitable for casual meals or romantic dinners. The document provides background on Roessler's experience with restaurants and winemaking and the founding of R2 Wine Company to focus on producing approachable appellation blended Pinots like Black Pine. It notes the wine's popularity and accolades from wine publications.

1. Monday, July 8, 13

2. BLACK PINE
CALIFORNIA COAST
PINOT NOIR
“I believe the California Coast is the best
place in the world to make Pinot Noir.
I’ve spent the last 14 years crafting
lush and complex Pinots from some of the
best vineyards up and down the coast. That
journey has brought me to this place, to this
wine. Black Pine means Pinot Noir.”
– Roger Roessler, Founder
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3. PINOT NOIR’S
SWEET SPOT
Our Black Pine hits Pinot Noir's Sweet
Spot with complexity, nuance and the
lush mouthfeel that makes Pinot Noir so
special. It’s the perfect wine for
everything from burgers and a casual
evening at home to a warm, inviting
cassoulet and a romantic dinner for two.
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4. SYNERGY
RESTAURANTS & WINE
Roger Roessler spent more than 40 years
creating and growing restaurants. As fine
wine became more of an emphasis in
those restaurants, Roger found himself
becoming more and more interested in
wines and winemaking. One of those
restaurants, the Swiss Hotel in Sonoma,
drew him to make his permanent home
in wine country in the 1990s. Once he
got there, it wasn’t long before his dream
of making wine became a reality.
Monday, July 8, 13

5. ROESSLER
CELLARS
PINOT CREDIBILITY
In 2000, Roger and his brother Richard created
Roessler Cellars and began crafting single vineyard
and appellation blended Pinot Noirs from selected
vineyards up and down the California Coast.
Over the next decade, they applied what they had
learned from years of tasting, working with
growers and developing their own vineyards – one
in Annapolis in far northern Sonoma County, one
at the western edge of Carneros in Sonoma Valley
and one in Anderson Valley. The brothers garnered
a dedicated following for their texture-driven,
delicious and expressive small-lot Pinot Noirs.
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6. With the goal of taking the Roessler label to the next
level, Roger and Richard agreed to merge that label
into Hall Wines of Napa Valley and created their
current wine venture, R2 Wine Company. In the years
that followed, Roger found that although he loved the
complexity and individuality that vineyard designated
Pinots offered, he increasingly enjoyed the consistency
and wider appeal of appellation blended Pinot Noirs
and really loved the process of creating these blends.
Their predictability and broader palate appeal also
made these blends far easier to pair with food. He
began to focus more on these blends at Roessler
Cellars, but his epiphany with these wines came with
his creation of Black Pine Pinot Noir.
R2 WINE CO.
THE BLACK PINE JOURNEY
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7. BLACK PINE’S SUCCESS BY THE NUMBERS
PINOTREPORT
f o r p e o p l e p a s s i o n a t e a b o u t w e s t e r n p i n o t n o i r
ISSUE NO. 86 www.pinotreport.com RELEASE DATE: 4/15/13
PINOTREPORT
SMART BUY!
"Lush and silky…"
R2 Wine Company
Pinot Noir California Black Pine 2011
Deep ruby color; ripe, bright cherry aromas with rich,
spicy notes; complex, rich lush cherry flavors with vanilla,
spice and earth notes; lush, silky texture; good structure
and balance; long finish. Lush, silky Pinot with terrific
balance. Grilled pork chops would be great with this.
871 cases made $26 Score: 93
PINOTREPORT
for people passionate about western pinot noir
Greg Walter
Editor and Publisher
Patrick Mullane
Contributing Editor
PinotReport (ISSN 1539-5197) is published monthly by
PinotReport LLC, PO Box 2051, Sonoma, CA 95476. All
contents Copyright © 2013 PinotReport LLC. All Rights
Reserved. Short passages may be quoted without permission if
proper credit is given to PinotReport.
To Subscribe
Subscriptions to PinotReport are available at the rate of $75
for one year (online) and $125 for one year (print). To
subscribe, visit www.pinotreport.com.
About Our Tastings
We taste wine in flights of usually no more than 12 wines. All
tasting unless otherwise noted is done blind by the Editor.
The tasting coordinator (who does not taste) arranges and bags
all wines, which are then scored and comments recorded
before bags are removed. Our tastings are done under
controlled, consistent conditions.
Here is PinotReport’s 100-point scale:
96-100 SUPERIOR; it doesn’t get better.
90-95 OUTSTANDING; approaching the best
86-89 ABOVE AVERAGE; a good Pinot.
80-85 AVERAGE; OK if it’s all you have.
60-79 BELOW AVERAGE; not recommended.
50-59 UNDRINKABLE.
PinotReport / Issue #86 1 Email: gswalter@pinotreport.com
93
87 Gold
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8. BLACK PINE
MEANS
PINOT NOIR!
Originating in France, the grape variety Pinot
Noir got its name because the first Pinot Noir
grape clusters resembled the shape of the pine
cones from the Black Pine tree indigenous to
southern France. “Black Pine” seemed to Roger
to be a fitting name for the wine he wanted to
immediately evoke the image and flavor of
“Pinot Noir” to wine lovers everywhere.
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9. OURTARGET
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10. Marketing Approach... Shareable!
Social - networked social platforms for sharable experiences.
Mobile - optimized web and applications for ease of use and purchase.
Digital - location and demo targeted digital ads that enhance experience.
Exceptional UX - every touch point from the tasting room the labels themselves will
offer an exceptional and sharable user experience.
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11. SINGLE
VINEYARDS
THE BIG 4
BLACK PINE
BLACKPINE
BLACKPINE
BLACKPINE
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