Internet Marketing Resources!
When you think about Online Marketing, what do you think of first? Which aspects of Online Marketing are important, which are essential, and which ones can you take or leave? You be the judge.
1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.
2. Make it a practice to up sell to new and existing customers. After they decide to buy one product, offer them another product.
3. Cross promote your products and services with other businesses that aren't competition. You will reach a wider audience at less cost.
4. Create joint venture deals with other businesses. You can expand your product line and target other profitable markets at a lower cost.
5. Start an affiliate program for your business. You will be able to spend less profits on risk advertising and spend more money on guaranteed sales. I trust that what you've read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.
6. Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads, links, print ads, etc.
7. Out source part of your workload. This can save on employee costs, equipment costs, taxation costs, expansion costs, etc.
8. Add low cost bonuses to your offer that have a high perceived value. It could be ebooks, members only sites, consulting, e-reports, etc.
9. Use viral marketing to promote your business on the internet. Give away free stuff with your ad copy include on it so others can give it away.
10. Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update or reminder list, etc.
Internet Marketing In Greece. How to make money with internet marketing
1. How to Make Money with Internet
Marketing – “The Resources”
This is a complete Resource Guide for Newbie Internet
Marketers that are looking to start their Affiliate
Marketing efforts in the right direction.
Brought to you by www.WebTailors.gr
Free Internet Marketing Tips & Strategies for Beginners.
2. Affiliate Marketing
What is Affiliate Marketing?
Affiliate marketing is a way of making money online whereby an affiliate (otherwise referred to as a "publisher") is paid a certain amount (usually a
percentage of the cost of the product being promoted) whenever someone purchases a product through his/her affiliate link.
In simpler terms, affiliate marketing lets people earn money by promoting or selling other people's products.
Affiliate marketing is actually very similar to traditional marketing where sales people are paid commissions whenever they make a sale. The only
difference is that affiliate marketing is done online.
Participating in affiliate marketing typically requires you to sign up for an account with an affiliate network or a site that offers an affiliate program. Upon
signing up, the affiliate network will issue a unique affiliate link for you for every product you are going to promote. Your affiliate link is what will identify
you as an affiliate and keep track of the activities of the people who would click on your link(s) (e.g., how many people have clicked on your link and
whether they have actually made a purchase or not). It is also through your affiliate link that affiliate networks will keep track of your earnings.
There are generally three types of affiliate marketing--pay-per-click, pay-per-sale, and pay-per-lead.
Pay-Per-Click
In pay-per-click (PPC) an affiliate/publisher gets paid whenever a visitor clicks on a link on his/her site leading to the merchant's (product owner/service
provider) site. A very good example for this are the ads you see on websites.
A lot of the ads you see on websites are generated/supplied by online ad networks (e.g., Google AdSense, AOL Advertising, etc.). Those ads, when clicked
on, earns publishers (i.e., site owners) anywhere from a few cents to a few dollars for each click they get.
Pay-Per-Sale
As the name suggests, this type of affiliate marketing earns affiliate/publisher money whenever a visitor/customer purchases a product through his/her
affiliate link. Products sold/promoted in this type of affiliate marketing typically come from affiliate networks, such as ClickBank, Amazon, and eBay.
In this type of affiliate marketing, affiliates are paid either a percentage of the price of the product or a fixed amount which are both dictated by the
merchant (i.e., the product owner).
Pay-Per-Lead
In this type of affiliate marketing, affiliates are paid every time a potential client fills out a form. Some forms only ask people to fill out their email
address, while some ask for a lot more details and can be several pages long.
The forms are provided by the merchant usually in code form which you insert into your website's code. The form codes are typically attached with a
unique identifier and function very similarly to affiliate links.
3. What is CPA?
You may have come across mentions of CPA in connection to affiliate marketing and wondered what it is. Well, one thing's for sure, it's not
about accountants.
CPA, or cost-per-action, is actually one of affiliate marketing's predominant compensation methods where a merchant/advertiser pays an
affiliate/publisher only when people (i.e., internet users/potential customers) complete a specified action. An action could be a purchase, a
submission, a download, and so on.
CPA offers merchants/advertisers an opportunity to control their return on investment (ROI) and be sure that they're not indiscriminately
spending money on terms that aren't driving business. This is what makes CPA the preferred compensation method of most direct response
advertisers.
For affiliates, CPA offer generally pays more to promote than the usual affiliate offers such as those found on ClickBank and Amazon.
Unfortunately, however, getting accepted into a CPA network is a lot harder.
Compared to affiliate networks, CPA networks are far more selective. The joining process is lengthier and they verify everyone who signs up
with them. Some networks will even cross-check the information you have on your application with those found elsewhere. To complicate
things even more, many of the top CPA networks don't just want anyone applying.
Most CPA networks prefer applicants who have at least some knowledge in Internet marketing and online business knowledge. Many CPA
networks also require that applicants have an established customer base or online presence (in other words, an established web site or
blog)—they see these as proofs of the applicant's capacity to promote their offers effectively.
4. Choosing an Affiliate Program/Network and Product to Promote
With so many affiliate programs/networks out there, choosing which affiliate program/network to join can be a daunting task.
Below are a few tips to help you out.
Take time to think about what market/niche you actually want to be in. Doing this can significantly cut down your list to a few affiliate networks/programs.
For example, if you like technology-related products like software and gadgets, you’ll only have to find affiliate networks/programs that have a wide variety
of products you can promote. And if you are interested in the self-improvement market, you will only have to consider networks/programs that allows you
to sell information products, such as ebooks, instructional videos, etc.
Ask around and do your research. Join forums, read affiliate blogs, visit review sites, get in touch with affiliates, etc. A network receiving several positive
testimonials on various sites can be a good sign. There’s a caveat though, you must be critical of what you read and hear because you are sure to come
across a few things which had been put out with the sole purpose of making the bad ones look good.
Payment terms, conditions, schemes, and methods are also very important things to consider when choosing an affiliate network/program. You should
choose an affiliate program that offers good rates of pay, and one that clearly tells you what you need to do in order to receive your commission. You also
need to find out how often the program pays its affiliates, the minimum amount you are required to earn before you can receive payment (this is usually
referred to as “minimum payout”), and how they are going to pay you (e.g., check, PayPal, etc.).
If you already have a blog or site that caters to a specific niche/market, you may want to pick a network/program that is aligned with the market/niche you
are currently in. This will enable you to promote products to your existing subscribers/readers.
In relation to the above tip, find out what your audience wants or are interested in. Pay attention to their problems and questions, look for a solution to
their need, and offer the solution to them.
Pick a new product to promote or a network that has new products that you can promote. You can't expect a lot of people to buy from you if they are also
seeing the product you are promoting on numerous other sites/blogs.
As much as possible, promote a product/brand that you personally use and trust. If you are going to promote a product that you’re not familiar with, try to
examine it first and test it out for yourself. See how that product deals with its customers, if it delivers real value, and if it actually does what it says it will
do. You don’t want to appear to your site’s visitors as someone who is just there for the money.
Pick a “clean” network. You should stay clear of affiliate networks that are known to tolerate adware, spyware, and rogue affiliate techniques. This is for
your own and your potential customers’ good.
Pick a network that provides good merchant and affiliate support. Simply put, pick a network that cares.
Go to forums, read blogs, you’ll surely find people talking about these things and more. To help you get started, here are some of them:
5. Forums
5 Star Affiliate Marketing Forums
URL: http://affiliate-marketing-forums.5staraffiliateprograms.com/
5 Star Affiliate Programs is considered as one of the top sources for high integrity programs and
supportive, success oriented information about affiliate marketing.
6. A Best Web
URL: http://www.abestweb.com/forums/
A forum for the affiliate community.
15. Affiliate Networks
Following are some of the currently popular affiliate networks. However, please note that being popular doesn’t
automatically mean that they’re the right ones for you. As mentioned earlier, it is advisable that you do your own
research before joining a network.
ClickBank
URL: http://www.clickbank.com/index.html
Founded in 1998, ClickBank is a secure online retail outlet for more than 70,000 digital product vendors and 110,000
active affiliate marketers. It serves more than 200 countries, and is consistently ranked as one of the most
highly-trafficked sites on the web.
16. Commission Junction
URL: http://www.cj.com/
Founded in 1998, Commission Junction is based in Santa Barbara, California. It is currently the largest affiliate
network in North America, powering 62% of the top 500 web retailers affiliate marketing programs and operates worldw
17. ShareASale
URL: http://www.shareasale.com/
ShareASale is an affiliate marketing network based in Illinois, USA. It was founded in April 2000.
It currently has over 2,000 merchants, each of which is selling a different type of product and
each is ready to pay you commission on that sale if you bring a customer to them.
18. Affiliate Window
URL: http://www.affiliatewindow.com/
Currently the biggest affiliate network in Britain, Affiliate Window was founded in 2000 and was one of the
UK's first CPA affiliate networks.
The company won four A4U awards in 2008 for the Best Network, Publisher’s Network Choice, Publisher’s
Account Manager and Most Innovative categories.
Its clients include Marks & Spencer, Debenhams, Dorothy Perkins, Toys R Us (UK), and many others.
19. oneNetworkDirect
URL: http://www.onenetworkdirect.com/
oneNetworkDirect was developed with the goal of being a top affiliate network, specializing in the software and
digital marketplace. It features the largest selection of digital products offered online today, including some of the
world's most recognized titles. Its merchants include EA, TrendMicro, Kaspersky Lab, Roxio, Best Buy, and many others.
20. LinkShare
URL: http://www.linkshare.com/
Founded in 1996, LinkShare provides ecommerce businesses with a wide range of online marketing services
including Search Marketing (SEM), Lead Generation and Affiliate Marketing.
Its clients include Fortune 500 and other prominent and emerging companies doing business online, including
J.C. Penney, 1-800-Flowers.com, American Express, and Avon Products.
The company is headquartered in New York City, with offices in San Francisco, Chicago, Tampa, London and Tokyo.
21. Amazon
URL: https://affiliate-program.amazon.com/gp/associates/join/landing/main.html
Launched in 1996, Amazon Associates is one of the first online affiliate marketing programs in the world.
The Amazon.com Associates program differentiates itself from other affiliate programs by offering millions of
products to choose from, industry leading conversion rates and competitive advertising fee rates that produce
more money for their Associates.
Amazon recently became front page news when it was reported that its customers have spent more than $1 billion
via mobile device over a period of 12 months ending in July 2010.
22. Google Affiliate Network
URL: http://www.google.com/ads/affiliatenetwork/
Launched on June 30, 2008, the Google Affiliate Network offers:
•Industry-leading advertiser and publisher service
•Rigorous network quality standards
•Reliable conversion tracking
•Detailed reporting
•Automated payments to publishers
•Simple link and creative delivery tools
•Flexible commissions
•Access to top brands on the web
According to Google:
Google acquired the DoubleClick Performics Affiliate operations in March 2008. Together, we're creating new
opportunities for monetization, expansion, and innovation in affiliate marketing.
Performics was founded as the first full-service affiliate network in 1998 and was acquired by DoubleClick in 2004.
Today Performics Affiliate operates as Google Affiliate Network and remains committed to delivering affiliate channel g
rowth for advertisers and publishers.
23. AvantLink
URL: http://www.avantlink.com/
In August 2010, AvantLink debuted at position #171 on the 2010 Inc. 500/5000 list and #23 in
"Advertising & Marketing" industry. For a three year period AvantLink recorded a 1651% growth rate with
revenue of $189,059 in 2006, up to $3.3 million in 2009.
AvantLink was founded in 2005 and is headquartered in Park City, Utah.
24. TradeDoubler
URL: http://www.tradedoubler.com/
TradeDoubler is an international performance-based digital marketing company founded in 1999 and is
headquartered in Sweden. The company’s reach covers 18 markets across Europe with 650 staff located across
their offices located in various countries including Austria, Belgium, Denmark, Finland, France, Germany, Ireland,
and the U.K. It offers access to over 76% of the European online* audience through its publisher networks.
25. eBay Partner Network
URL: https://www.ebaypartnernetwork.com/files/hub/en-US/index.html
Founded in 1995, eBay connects hundreds of millions of people around the world every day. eBay is the
largest marketplace in the world, with over 276 million registered users worldwide. The total value of the
goods sold through eBay in 2007 was more than $59 billion in 39 markets, including the US. With
over 113 million items in 50,000 categories.
26. LinkConnector
URL: http://www.linkconnector.com/index.htm
Launched in 2004, LinkConnector is an affiliate marketing network that helps merchants and affiliates
increase online sales and revenue. The company was built from the ground up to address and overcome the
limitations that exist in today's market and to better empower online merchants and affiliates.
27. Promotion Methods
Ok, so you’ve already picked out an affiliate network/program and you’ve already chosen a product to promote.
The next thing you should do is to create a site on which to promote your chosen product. If you already have a
site/blog, you just have to incorporate your affiliate link into your site/blog posts and get people to click on it.
For those who don’t have a site/blog yet, you need to avail yourself of a domain name and a hosting service.
A couple of great places to register for a domain name are GoDaddy and NameCheap (you only need one).
28. After that, you need to set up your blog/site. An easy way to do this is to use WordPress.
HostGator has a facility called “Fantastico De Luxe” that makes it very easy to install WordPress.
For your hosting account, you can get one from HostGator.
29. Once you’ve got your site all set up, you need to promote it.
Following are some of the most popular/widely used promotion methods in affiliate marketing.
Pay-per-click Advertising
Pay-Per-Click or PPC is an advertising program wherein advertisers pay for their ad based on the number of clicks that
their ad receives/generates. That means an advertiser will not be billed if their ad doesn't get clicked on.
Additionally, advertisers bid on the click price/cost of their ads.
If you've used a search engine (which you most likely have), there's no doubt that you've seen PPC ads in one form of
another. The screenshot below shows a couple of Google PPC ads. As you can see, Google labels its ads
as “Sponsored Links”. And, yes, those are PPC ads.
Anyway, to run a PPC ad campaign, one must join a PPC ad network or any ad network that offers PPC.
Before promoting anything via an ad network (whether through PPC or other advertising program),
it is important that you first read up on and familiarize yourself with the rules, terms, and condition of the
advertising network, the affiliate network, and the merchant/product owner. Doing so will prevent you
from violating anything and spare you from getting penalized.
30. Article Submission
Article submission refers to writing of articles that are relevant to one's online business and submitting them to article
submission sites/directories such as EzineArticles and Amazines.
Article submission presents you with many benefits. That is, if you do it properly. These benefits include the following:
It lets you to attract a good number of visitors, as well as links, to your site without shelling out large amounts of money;
Since most article submission sites allow you to put links in your articles, you can use it to build your site’s inbound links
and improve its ranking in the search engine results pages;
Your articles can establish you as an expert in the field/industry for which you are writing, thereby building the trust of
your potential customers and getting them to visit your site and possibly make a purchase; and
It's free!
31. Social Media/Network Sites
Also known as Web 2.0 sites, social media/network sites are generally sites that are centered primarily on user-generated
content (i.e., contents that are created or provided/uploaded by users). Examples of these sites include (but are not
limited to) social networking sites such as Facebook, MySpace, and Twitter; social bookmarking sites such as Digg and
StumbleUpon; video-sharing sites such as YouTube and Vimeo; forums; and blogs.
One way of using these sites for promoting your site (and product) is by putting your site's link on your account profile
(most social sites allow you to do this). Another way is by commenting on other people's content.
An important thing to keep in mind when promoting your site by commenting is NEVER to spam people. Always make
sure that your comments and messages are relevant to the discussions to which they are going to be attached (i.e.,
comments made by other users before you, the main blog entry, the subject matter of the forum thread, etc.) Blatant
dropping of your link will not only annoy people and drive them away, but it can also get you in BIG trouble.
Web Directory Submission
Web directories such as Yahoo! Directory and DMOZ are among the sites that are most highly regarded by the search
engines. Having your site included in some of them could boost your site’s search engine popularity and rankings. There
are hundreds if not thousands of them out there. My advice to you is to look for the ones that are of high quality and
those that are related to your market/niche.
32. Affiliate Marketing in Numbers
Here are some facts and figures relating to affiliate marketing released by AffStat.com in
its 2010 Affiliate Summit AffStat Report.
33.
34.
35.
36.
37.
38.
39. Most Popular Social Networks
in the Affiliate Marketing World
Facebook (http://www.facebook.com)
Facebook is currently the most popular social networking service/site. As of November 2010,
Facebook has over 547.56 million users, most of whom are in the U.S. And the number is growing everyday.
41. Bebo (http://www.bebo.com/)
Bebo is a social networking website launched in July 2005. It is currently owned by AOL Inc. after being bought
from Criterion Capital Partners in 2008. It currently has over 40 million members internationally and is the number
one social networking site in New Zealand.
43. Friendster (http://www.friendster.com/)
Friendster is one of the earliest social networks to come out. It was acquired in December 2009 by MOL Global,
the parent company of Asia’s leading online payment solutions provider MOL AccessPortal Berhad. It currently
has around 8 million members.
76. Offer Vault Jam Affiliates
URL: http://www.offervault.com/ URL: http://www.jamaffiliates.com/
77. Affiliate Tools
KeywordSpy (Paid)
URL: http://www.keywordspy.com/
KeywordSpy lets you perform advanced keyword research and keyword tracking to study what your
competitors have been advertising in their Adwords campaigns and other PPC campaigns. It provides
you with complete in-depth analysis, stats, budget, affiliates & ad copies of your competitors.
78. Market Samurai (Paid)
URL: http://www.marketsamurai.com/
Market Samurai is currently one of the world’s leading PPC and SEO keyword tool. It allows you to do very
detailed keyword research and reduce your competition dramatically.
79. Google Keyword Tool (Free)
URL: https://adwords.google.com/select/KeywordToolExternal
The Google Keyword Tool allows you to build extensive, relevant keyword lists from one simple interface.
It lets you generate keyword ideas, review traffic estimations for existing and new keywords, and
(if you’re running ad campaigns on Google AdWords) add keywords directly to your ad groups.
80. Google Trends (Free)
URL: http://www.google.com/trends
Google Trends is a public web facility of Google that shows how often a particular search-term is entered
relative to the total search-volume across various regions of the world, and in various languages.
81. Google Analytics (Free)
URL: http://www.google.com/analytics/
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website
traffic and marketing effectiveness.
82. How to Make Money with Affiliate
Marketing – “The Resources”
Thanks for reading. I hope you got some useful
information out of the complete Resource Guide for
Newbie Internet Marketers.
Brought to you by www.WebTailors.gr
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