1. The agenda includes a 1 hour presentation by Steve and Shelia with time for Q&A and a minute of self promotion. 2. The document discusses tools, building an online community by adding value and engaging contributors, measuring metrics like brand awareness and website traffic, and thinking long-term while considering content before publishing. 3. The section on blogging advises that anyone can blog, to blog about topics filling information gaps and questions asked by clients, and to write blogs in a first person and engaging style while avoiding copying others' content.