Key challenges of search engine marketing strategy and tactics for B2B companies include: stringing all of the measurement and tracking tools together to really determine ROI and optimization of content for all search types. This presentation comes from SMX West and provides case studies on B2B Search Engine Marketing focused on SEO.

1. The B2B Search Marketing Challenge SMX West Barbara C. Coll CEO WebMama.com Inc.

2. Challenge #1 In a Word: Optimization Optimization of Search Campaigns Based on Sales

4. - Traffic Analysis Packages - Pardot - Eloqua - SugarCRM - SalesForce.com

5. Challenge #2 In the Same Word: Optimization Optimization of Content

6. WebMama Methodology Never Leave it Up to the Search Engines Tell them which are the most important pages and words on the site

7. VMware Content for all Searchers

11. Virtualization has its own directory and multiple sections covering ‘what, why and who’

14. Video Content on YouTube about Virtual Machines. Found through search and on the VMware YouTube channel.

17. Keyword Linking from External Elements

18. <a href=&quot;http://www.verisign.com/ssl-certificate/…………… ABOUT SSL CERTIFICATES</a>

21. Vonage What to do about popular misspellings that Google doesn’t recognize?

23. HP Using Competitive Keywords

29. Thank you. Dominate the Search Results Barbara Coll CEO, WebMama.com @webmama blog.webmama.com [email_address]