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Parallels® System Automation
White Paper




Powerful Application Hosting




www.parallels.com



Version 2.0
Table of Contents

Introduction ........................................................................................................................................ 3
      -Windows Hosting ....................................................................................................................... 3
Application Hosting Considerations .................................................................................................. 4
      -Customer Concerns ................................................................................................................... 4
Hosted Application: Business Email ................................................................................................... 5
      -Hosted Exchange Requirements ............................................................................................... 6
      -Hosted Exchange Architecture ................................................................................................... 6
Parallels System Automation Solution ................................................................................................ 7
      -Applications Hosting .................................................................................................................... 7
      -Windows Hosting ........................................................................................................................ 8
            -Microsoft Partnership ............................................................................................................ 8
            -Parallels System Automation Development in Support of Hosted Exchange .......................... 8
            -Parallels System Automation Development in Support of Hosted SharePoint ......................... 10
      -Parallels System Automation Architecture and Design ............................................................... 10
            -Fully Distributed .................................................................................................................... 10
            -Centralized Management and Automation ........................................................................... 11
            -Secure .................................................................................................................................. 11
            -Customizable ........................................................................................................................ 11
            -Modular, Complete, Extensible, and Easy to Integrate ............................................................ 11
Application Hosting Benefits ............................................................................................................... 12
      -Benefits for Service Providers .................................................................................................... 12
      -Benefits for End Customers ........................................................................................................ 12
            -Who Benefits the Most? ........................................................................................................ 13
Conclusion .......................................................................................................................................... 13
Appendix A: Hosted Exchange Features Supported by Parallels System Automation ....................... 14
Appendix B: Hosted SharePoint Features Supported by Parallels System Automation ....................... 16




© Parallels                                                    Powerful Application Hosting                                                               2
Introduction
The application hosting market is a lucrative business opportunity that is growing at a 22% annual rate,
according to AMR Research. A significant number of small and medium sized businesses have already
purchased web and email hosting services, while business email, online gaming, rich media applications,
mobile solutions, software as a service, and collaboration are new applications that will continue to drive
revenue growth.

One example of the growth in the managed application market is the following chart on managed mes-
saging:

                       $4.500                                                   $4.053
                       $4.000
                       $3.500                                          $3.464
                                                           $3.039
                       $3.000                  $2.713
                       $2.500       $2.468

                       $2.000
                       $1.500
                       $1.000
                         $500
                            $-
                                    2002       2003        2004        2005     2006

                                             Figure 1: Radicati Group

The maturity of the hosted application market helps customers hear about and recognize the benefits of
outsourcing application management. This awareness has also made customers more discerning about
purchasing services. Customers demand quick and infallible deployment, guaranteed service levels, and
prompt delivery on return on investment promises.

To meet these customer needs, application hosting companies need to deploy an infrastructure which is
robust, yet flexible enough so providers can adjust their offerings to the constantly changing needs of the
market. Tomorrow’s most popular application might be something that has not been deployed today.

WIndoWs HosTIng

According to the Radicati Group, Windows web, mail, data and application hosting is the fastest growing
segment of hosting market, fueled by Microsoft’s efforts to reclaim market share lost to Linux. Parallels
recognizes the Windows opportunity and has partnered with Microsoft in many capacities to further
advance Windows application hosting.

In this paper, we will address generic application hosting and use the Microsoft Hosted Messaging and
Collaboration Platform (HMC) to provide specific examples of how Parallels System Automation can be
used to help service providers offer Hosted Exchange and Hosted SharePoint solutions.




© Parallels                                  Powerful Application Hosting                                 3
Application Hosting Considerations
There are fundamental differences between hosting an application and hosting a web site. When hosting
an application, service providers need to consider the following:
      • Availability – Web site owners are less likely to accept downtime than they used to, but application
        owners require even higher availability. Application owners deploying mission critical applications
        require zero downtime. Even non-mission critical applications often require an infrastructure with can
        support “five nines” of reliability1. If you are deploying a mission critical or essential application, make
        sure that you deploy service clusters and hot backups.
      • Anticipated Response Time – Web site owners are able to accept brief delays in response time, but
        for some applications, even a 1-2 second delay may not be acceptable. Online gaming, real-time
        communications, and online auctions are examples of applications that require zero latency.
      • Configuration – Applications may require different types of configurations than web sites. One
        example involves packet arrival order or jitter. Web browsers have the ability to re-assemble packets
        so that packets can arrive in a different order than they were sent. Some applications may be
        sensitive to packet arrival order. Many of these types of applications may have to be configured with
        tunneling software on both the client and the server.
      • Scalability – As successful websites grow in size, customers can upgrade their hosting plan to
        include more server resources according to well defined and well understood plans. Unique
        applications may require their own specific upgrade path. For example, a database intensive
        application may function well on a freeware database until a lot of users join. When this happens,
        the only upgrade path might involve setting up a commercial database.

CusTomer ConCerns

Before making the decision to purchase or host an application, customers consider return on
investment. Frequently customers compare the total cost of purchasing a single server and a single
software application to the monthly cost of hosting the application without considering several of the
hidden costs. Some of the frequently overlooked costs include: cost of redundant architecture for
mission critical applications, network bandwidth, cost of 24x7 support, and the costs associated with
upgrading the application technology every 3-4 years.




1
    Refers to uptime of 99.999%. This is the equivalent of 5 minutes 15 seconds of downtime per year.



© Parallels                                            Powerful Application Hosting                               4
Hosted Application: Business email
Business email is an example of a hosted application that can be expensive to implement internally, so
customers are willing to pay a hosting provider between $8 - $12 per user per month for this service.

Business email delivers additional value compared with POP3 and web-mail:
   • 24 x 7 availability on redundant hardware
   • Shared calendaring
   • Shared contacts and distribution lists
   • Secure remote access
   • Mobile access using a handheld device

The most common platform for delivering business class email is the Microsoft Exchange Platform. Micro-
soft Exchange can be installed in-house (as is frequently done by larger organizations) or purchased from
a hosting provider (as is frequently done by small and medium sized businesses).

The size of the organization as well as the expertise within the corporation are important factors when
customers determine whether or not they will purchase hardware, purchase licenses, install, maintain, and
manage an Exchange Server. The graph below shows an example cost analysis of purchasing a hosted
solution versus installing a solution in-house.

The cost per month was determined by calculat-           $30
ing the total cost over two years spread over 24         $25          Purchased
months based on the following assumptions:
                                                         $20
   • Licensing costs provided from Microsoft
     Exchange web site.                                  $15
                                                         $10
   • Hardware costs: $4,000                                           Hosted
                                                          $5
   • A purchased, in-house solution requires ¼
     of a full time support person to install             $0
     and manage.                                                    100      200   300   400   500   600

As illustrated, companies with less than four                    Figure 1: Exchange Cost Per User (monthly)
hundred users can save money by purchasing
Hosted Exchange instead of installing their own
server. Utilizing a hosted solution for business
email will also free up technical resources.




© Parallels                                   Powerful Application Hosting                                    5
HosTed exCHAnge requIremenTs

Launching Hosted Exchange requires several enhancements to the core Microsoft Exchange Server
platform. Microsoft has combined with partners such as Parallels to help service providers deliver robust
Hosted Exchange offerings.

Several enhancements to prepare Exchange for hosting include:
   • Multi-tenant architecture: Service providers must be able to serve multiple customers from a single
     Exchange platform as provided by the Microsoft Hosted Messaging and Collaboration platform.
     Special provisions for scaling and reporting are included in the HMC software written by Microsoft’s
     hosting team.
   • Automated provisioning: Service providers can manually provision customers into Active Directory
    and Exchange or utilize a commerce web site to provision customers online. Parallels provides
    software which links a provider’s store front with Exchange using enhancements to the Microsoft
    Provisioning System (MPS).
   • Billing: Service providers can manually bill customers or build a billing system to link online customer
    orders with a customer credit card or manual collections process. Parallels provides a multi-tier billing
    system to support resellers and end users.
   • Customer Service: Service providers can field support calls and spend time asking customers about
    their problem, or login to a system as the customer to see what the customer needs. Parallels
    provides a way for support personnel to witness the customer’s experience, as experienced by the
    customer in order to reduce the cost of support. Frequently these support costs can be as high as $2
    per customer per month.
   • Reporting and Branding: Service providers can sell directly or utilize resellers. Parallels supports
    multi-tier reporting and branding for service providers that want to establish a reseller channel.
    Branding is completely customizable, so that resellers appear to be independent entities.

Microsoft and Parallels deliver these features in through the Hosted Messaging and Collaboration platform
(Microsoft) and Parallels System Automation (Parallels).

HosTed exCHAnge ArCHITeCTure

Microsoft’s Hosted Messaging and Collaboration platform is a software package which includes Ex-
change plus additional software required for deploying Exchange in a hosted environment. Parallels Sys-
tem Automation provides the necessary billing and operational support processes and can be deployed
directly on top of the Microsoft recommended architecture.

Microsoft recommends a deployment architecture containing 24 required servers in order to offer a fully
redundant Hosted Exchange offering. This architecture includes the 1 ISA server, 5 Exchange front end
servers, 6 Exchange back end servers (storage), 4 DNS servers, 2 Active Directory servers, 4 provisioning
servers (MPS, SQL), and 2 monitoring servers (MOM).

Microsoft also provides a minimal architecture consisting of 5 servers to provide a non-redundant archi-
tecture that has been tested up to 1,000 end users. This architecture consists of 1 Exchange front end
server, 1 Exchange back end server, 1 DNS server, 1 Active Directory server, and 1 provisioning server
(MPS, SQL).

The diagram below illustrates a solution containing a full Exchange deployment and four Parallels System
Automation servers.




© Parallels                                  Powerful Application Hosting                                   6
Border Router

                                                             FrontNet



                    Exchange                                External DNS                     PEM OSS/BSS
                    front-end                                                                  front-end


                      SMTP
                   PEMEXSMTP01                                PEMDNS01

                                                                                             PEMOSSCP01
                  RPC-HTTPS/OWA
                    Active Sync                               PEMDNS02
                    PEMEXFE01




                                                              BackNet



                    Exchange                                                  Provisionong
                    back-end           Active Directory                                      PEM OSS/BSS
                                                                               back-end        back-end

                    Mail Store:
                    1+1 Cluster
                                          PEMAD01                                            PEMOSSSYS01
                                                                                  MPS
                    PEMEXBE01
                                                                                 MSSQL
                                                                               PEMMPS01
                                          PEMAD02                                            PEMOSSSYS02
                    PEMEXBE02




                                                            BackupNet




                                                             Storage Area
                                                               Network
                                                           Fiber-channel of
                                                                iSCSI




Parallels System Automation can be deployed on a single server or on separate task-specific servers
as shown above. The diagram shows an implementation where the service provider is utilizing both the
Parallels System Automation billing solution and the Parallels System Automation service management
solution.




Parallels system Automation solution
Parallels System Automation is an adaptive web and application hosting solution that provides complete
support of the Microsoft platform technologies and applications. Parallels System Automation enables
provisioning and management for providers, multi-tier reseller delegation and customer self-management
for of any type of web or application hosting service. Parallels System Automation’s modular architecture
allows specific deployment of business or operational components or Parallels System Automation can
be deployed as a complete hosting solution including billing, marketing, provisioning, IT resource man-
agement, and customer care. Parallels System Automation is manageable and cost effective enough to
support market entry and scaleable and flexible enough to meet carrier-class and multi-platform de-
mands.

APPlICATIons HosTIng

Parallels System Automation supports a wide variety of applications that run on both Linux and Win-
dows operating systems. Unlike many operations support systems, Parallels System Automation enables
service providers to package service offerings across operating systems on a single service plan. For ex-
ample, a provider can offer a service plan with business class email on Microsoft Exchange, collaboration



© Parallels                                   Powerful Application Hosting                                 7
on SharePoint server, and Linux based web hosting. Customers who subscribe to this plan can manage
all of their resources on different servers through a single login and control panel. If a customer cancels
their plan or doesn’t pay their bill, Parallels System Automation will automatically deactivate all of the
customer services and increment that pool of available server resources.

Parallels System Automation is built with a fully distributed architecture. This allows service providers to
deploy applications on single purpose servers which are configured to the exact needs of the applica-
tions that they support. The result is a highly scalable solution with maximum server density. In addition,
a distributed architecture allows service providers to add new applications without impacting the service
levels of existing services.

Windows Hosting
mICrosofT PArTnersHIP

In 2004, Parallels and Microsoft entered into a joint agreement that outlines engagement for sales, mar-
keting and engineering development. Of particular importance is the engineering development agree-
ment. In order to fully support and implement Microsoft technologies, Parallels has access to relevant
code and subject matter experts. Parallels has identified the following Microsoft technologies as focus
technologies: Microsoft Hosted Messaging and Collaboration Platform (Active Directory Web-based
Hosting), Exchange, SharePoint, SQL Server, Microsoft Operations Manager (MOM), Systems Manage-
ment Server (SMS), MS DNS, Identity Integration Server 2003, ASP.NET security, and Shared Hosting
Accelerator (including User Management, Blog, Photo Gallery, Forums, Nuke CMS, Guestbook, etc.).
Parallels has or is in the process of incorporating the Microsoft focus technologies into its complete
hosting product set.

PArAllels sysTem AuTomATIon develoPmenT In suPPorT of HosTed exCHAnge

Parallels System Automation delivers advanced management capabilities for the Microsoft Hosted
Messaging and Collaboration Platform (HMC). Parallels built this functionality to assist service providers
with hosting Microsoft Windows applications including Exchange, SharePoint, and SQL Server. Parallels
System Automation provides provisioning, store front integration, customer friendly control panels, bill-
ing support, reseller support, and trouble ticketing for a HMC deployment.
Parallels System Automation adheres to Microsoft best practices and is tightly integrated with both Ac-
tive Directory and the Microsoft Provisioning System (MPS). Customer orders and changes are entered
directly into the Parallels System Automation web-based control panels and provisioned using MPS. In
cases where MPS does not support features needed by web hosting providers, Parallels develops its
own “providers” which accompany the standard providers issued by Microsoft and shipped with MPS.
Parallels System Automation specific providers help users manage the following:
   • IP address configuration
   • NTFS disk quotas
   • Management of FrontPage server extensions
   • IIS SSL certificates
   • Windows SharePoint Services
   • ColdFusion
   • ODBC DSN
   • Windows Media Services




© Parallels                                 Powerful Application Hosting                                   8
Parallels System Automation supports all of the advanced features inside Exchange and allows providers
to manage most of them at an individual mailbox level. Parallels System Automation also allows service
providers to establish service plans with distinct resource amounts as illustrated in the diagram below.




In the example above, the service provider created a stand alone Exchange service template with 10
mailboxes and 100MB storage limits. Although not shown here, the provider also established prices for
extra resources so customers can upgrade their plan to have a 2GB mailbox. The customer can per-
form this type of upgrade online, directly from the customer control panel, without contacting the service
provider.
The example above also demonstrates how providers can use Parallels System Automation to control
customer access by mobile device, Outlook Web Access, IMAP4, and POP3. The provider can also
establish how many distribution lists and shared contacts can be entered by the customer.

For a complete list of Hosted Exchange features supported by Parallels System Automation, please see
Appendix A.




© Parallels                                Powerful Application Hosting                                  9
PArAllels sysTem AuTomATIon develoPmenT In suPPorT of HosTed sHArePoInT

Windows SharePoint hosting is included in the Microsoft Hosted Messaging and Collaboration Platform
(HMC) and supported by Parallels System Automation. SharePoint Services is a free component for
hosting providers who have purchased Windows Server and provides a valuable add-on feature that
can be offered in conjunction with Windows Hosting and/or Hosted Exchange services.




The screen above shows how the service provider can set up a service plan which includes SharePoint
resources. The provider can allocate the number of sites, users, and memory that can be included with
a Windows Hosted service plan. These resources can be sold as part of a service plan, as shown here,
or purchased individually as service add-ons.

For a complete list of Hosted SharePoint features supported by Parallels System Automation, please
see Appendix B.



Parallels system Automation Architecture and design
Parallels System Automation was built to be the most scaleable, complete, and flexible solution for web
and application hosting.

fully dIsTrIBuTed

Parallels System Automation was designed to be fully distributed. The Parallels System Automation
management software and customer services can be deployed across multiple servers enabling high
scalability, cost efficiencies and redundancy. Web, mail, databases and other customer services can be
provisioned on separate single-purpose high-density servers or clustered server farms to provide better
resource utilization, and lower costs.



© Parallels                               Powerful Application Hosting                                    10
CenTrAlIzed mAnAgemenT And AuTomATIon                            Parallels System Automation Implementation for Customer X

The web-based interface allows centralized resource            Customer Services              PEM Co re           Additional S yst e m s


accounting, reporting, automation and monitoring
over the entire hosting infrastructure, customers,                                              Package           Parallels System
                                                                 Shared Hosting
resellers and other resources. A single administrator
                                                                                               Mangement
                                                                                                                    Automation
                                                                     Web                                           Auth/Directory
may manage data centers in many geographically
                                                                                               Notification
                                                                     E-mail
                                                                                                                   Parallels System
dispersed locations and may delegate operational                   Database

                                                                   Web Apps
                                                                                               Deployment         Automation Billing

permissions to other support personnel. The Parallels                                        Security & Audit             CRM

System Automation administrator creates rules for                    VPS                       Monitoring
                                                                                                                   Customer Care
provisioning new services that can apply to the entire              Domain                    Customization

infrastructure. When provisioning services to the                 Registration                                       E-Commerce
                                                                                              Provisioning
customer, Parallels System Automation can auto-                     Reseller
                                                                                                                      Marketing
matically decide the best server for the new service
                                                                    Hosting                      IP/DNS



based upon the pre-determined rules.
                                                                           Additional Parallels System Automation Modules
seCure

Parallels System Automation provides the highest
                                                                     Game                       Hosted
level of automated security possible for hosting solu-              Servers                    Exchange
                                                                                                                  Parallels System
                                                                                                                    Automation
tions. Functionality includes:                                                                                     E-Commerce

                                                                    Media                      Hosted             Parallels System
   • Security update delivery for a variety of                      Hosting                   SharePoint            Automation

     operating systems and applications automatically                                                                 Marketing
                                                                   Dedicated                   MS SQL
     to thousands of servers.                                       Hosting                    Hosting


   • Comprehensive security roles and privileges                                               Windows
                                                                                                                  Parallels System
                                                                                                                    Automation
     allowing providers and resellers to control and
                                                                  Domain Reg.
                                                                                               Hosting
                                                                                                                   Customer Care

     delegate access to very specific levels. Users are
     given permission to view and perform tasks only
     in pre-designated areas.

CusTomIzABle

Parallels System Automation was designed to be flexible from both customer and operational perspec-
tives. The look, feel and behavior of Parallels System Automation are customizable at every level and
can be easily branded. Parallels System Automation provides not only the typical choices of skins or
color schemes; Parallels System Automation provides the flexibility to completely create an interface.

modulAr, ComPleTe, exTensIBle, And eAsy To InTegrATe

Parallels System Automation’s architecture is a modular set of components required to successfully
manage web and application hosting. Parallels System Automation’s flexibility and well documented
APIs ensure integration with third party, custom and future applications, ensuring limitless opportunities
to differentiate with service offerings. Parallels System Automation can be used as a complete hosting
solution or it may be integrated with an existing infrastructure.




© Parallels                                 Powerful Application Hosting                                                               11
Application Hosting Benefits
BenefITs for servICe ProvIders

Application hosting allows service providers to increase revenue from their existing customer base and
by acquiring new customers. Domain registrars, Internet service providers, and hosting providers with
a large base of customers can offer new services at minimal cost by automating the storefront, billing,
and provisioning processes using Parallels System Automation. After customers are enrolled, Parallels
System Automation provides online upgrades and online marketing in order to increase revenue from an
existing customer base nearly zero expense.

There are many benefits for providers that choose to deploy Microsoft Windows application hosting
using Parallels System Automation. Primarily, Parallels’ core business is to develop software solutions
for web and application hosting providers. Parallels has an extensive team of engineers and is able to
leverage development and expertise across hundreds of developers. Re-creating this level of expertise
becomes cost prohibitive for service oriented organizations as additional technologies and new releases
drive continual software maintenance and development cycles. Also, Parallels’ relationship with Microsoft
and access to code and experts is very difficult to match. The combination of Parallels’ expertise and the
Microsoft relationship provide a powerful software development combination.

Parallels System Automation was designed to be the most flexible, distributed, and complete hosting
solution platform available with the ability to integrate with existing or best of breed application solu-
tions. The Parallels System Automation architecture allows for a relatively fast deployment and the ability
to add virtually unlimited future services. Parallels System Automation can also provide a single panel
interface for customers on any number of services, and across any number of levels of resellers. Parallels
System Automation’s distributed architecture allows unlimited growth and the ability to deploy over many
locations, enabling high-density single purpose servers to maximize server utilization. The single platform
also enables transparent customer upgrade migrations and service additions.

Lastly, Parallels System Automation has many administrative benefits that will increase application host-
ing profitability. Parallels System Automation has built-in auto-provisioning and billing allowing labor and
error free customer deployments. The Parallels System Automation single platform allows creating com-
bination services with Microsoft and other OS services; Parallels System Automation requires the same
skill sets to support both Microsoft and Linux applications, reducing the administrative required skill sets
and training. Additionally, built into Parallels System Automation is a monitoring capability that will assess
system performance and health to proactively manage resources, reducing administrative tasks and
providing a better level of service to end customers.

BenefITs for end CusTomers

Customers are increasingly considering outsourcing Microsoft applications. The primary benefit for IT or-
ganizations is cost and management reduction. Outsourcing enables lower maintenance and administra-
tion costs by alleviating patch administration and limiting required administrative support skills. Without
complex, time-consuming application coverage, IT departments can focus on other areas of support.
Outsourcing also helps to eliminate capacity planning and enables a full utility computing model. Organi-
zations only pay for IT resources consumed.

Also, application outsourcing enables access to application expertise and infrastructure. Applications
change quickly and interact with many other technologies. One example is the risk of a security breach.
Leveraging centralized expertise ensures that organizations have fewer exposures due to lack of applica-
tion expertise. Access to application expertise will also allow organizations to quickly deploy advanced
capabilities such as mobile support.

One of the biggest benefits a customer has from application outsourcing is that providers are able to
invest in technologies such as Parallels System Automation that enable service delivery enhancements

© Parallels                                  Powerful Application Hosting                                    12
such as automatic service activation for new hires, further enhancing the efficiency of IT administrative
teams. Parallels System Automation’s control panel for customers and the application administrator are
huge benefits, allowing a completely custom interface and self-management capabilities.

WHo BenefITs THe mosT?
   • Companies that can’t afford significant upfront costs of new infrastructure deployment
   • Companies that don’t have the IT expertise or resources to deploy these applications
   • Companies with multiple small offices and/or highly mobile workforce
   • Companies running older Exchange versions but fear that upgrades will be painful
   • Companies that are suffering from viruses and spam
   • Companies with no dedicated IT resources




Conclusion
Application hosting is an important growth area in the hosting market. Service providers can attract new
customers and increase the average revenue per customer by hosting advanced applications. In addi-
tion, application providers can differentiate themselves and increase service margins by offering unique
application bundles.

Successful application hosting requires an infrastructure that is flexible, modular, and distributed. Flex-
ibility is required in order to offer the latest applications without having to re-architect the hosting infra-
structure. Modularity is important to support new types of service loads and servers without impacting
existing services. Having a distributed architecture is important to allow for rapid growth for popular
applications and to provide a way to scale back on applications which are not as well received in the
marketplace.

The Parallels System Automation solution from Parallels provides an infrastructure which is flexible,
modular, and distributed. Parallels has the most experience of any company when it comes to building
and managing hosted services. This fact is proven by the large number of Parallels customers as well as
by the number of managed servers running Parallels software.

Windows hosting is the fastest growing segment of the application hosting market. Parallels has re-
sponded to this growth by forming a partnership with Microsoft and building the only solution that pro-
vides the entire range of Microsoft Windows application management capabilities in a flexible and robust
architecture that is capable of meeting carrier-level solution requirements.

To learn more about Parallels System Automation and how Parallels System Automation can help service
providers launch or grow an application hosting business, contact Parallels at pemsales@swsoft.com or
by calling +1 703 995 4163.




© Parallels                                   Powerful Application Hosting                                        13
Appendix A: Hosted exchange features supported by Parallels
system Automation
Parallels System Automation provides full support of Microsoft Exchange 2003 features and functionality.
Parallels System Automation Hosted Exchange support includes, but is not limited to the features listed
below.

 Category               supported features

                        • Integrated domain registration from the list of supported registrars
 Domain Management      • DNS management
                        • IDN domains support


                        • Outlook Client Access
                          • RPC over HTTP
                          • Automatic Outlook profile generation
                        • Outlook Web Access
 Mailbox Access           • Secure form-based authentication
 Protocols                • Auto-login from control panel
                        • IMAP
                        • POP3
                        • Outlook Mobile Access with push technology
                          • Full ActiveSync and up-to-date support


                        • Multi-language support
                        • Multiple domains per company
 Management Features
                        • API for integration with existing infrastructure (integration services are not
                          included in this offering)


                        • Fully branded panels for resellers and clients
                        • Auto-login to user accounts from provider control panel
 Provider Control
                        • Resource based usage reporting
 Panels
                        • Display customized help boxes, marketing messages, and notification messages
                          in the client control panel


                        • Mailbox management
                          • Personal contact information management
                          • Password management
                          • Support for multiple email addresses and aliases
                          • Configuration of storage limits
                          • Configuration of delivery limits including maximum outgoing message size,
                            maximum number of recipients
                          • Creation and management of automatic footers
 Client Control Panel     • Mailbox access configuration (OWA, POP, IMAP, HTTP-RPC)
                          • Configure mail forwarding, auto responders
                        • Shared contact and distribution list management
                          • List membership
                          • Multiple email addresses
                        • Public folder management
                          • Public folders for mail, appointments, tasks, contacts, notes
                          • Permission management and list membership
                          • Storage limits




© Parallels                                  Powerful Application Hosting                                  14
Category                supported features

                         • Localized currency support
                         • Resource based billing
                           • Number of mailboxes, amount of storage, number of domains,
                           • Overage charges by resource
                         • Configurable billing periods
                           • One time setup fees
                           • Recurring fees
                           • Renewal fees
                           • Trial periods
 Billing and Reporting
                         • Customizable promotions and discounts
                         • Up-sell plans and resources
                         • Refund capabilities
                         • Reporting
                           • Pending orders, completed orders, new orders, canceled orders
                           • Expired credit cards
                           • View payments, credits, invoices
                         • Fraud control with scoring and 20 fraud plug-ins
                         • Pre-integrated plug-ins to over 30 payment gateways and domain registrars




© Parallels                                 Powerful Application Hosting                               15
Appendix B: Hosted sharePoint features supported by Parallels
system Automation
Parallels System Automation provides full support of Microsoft SharePoint features and functionality.
Parallels System Automation Hosted SharePoint support includes, but is not limited to the features listed
below.

 Category                supported features

                         • Track SPS site creation, ownership, and usage patterns
 Management Features
                         • Delete SPS sites


                         • Administrator creation of SharePoint sites and users
 Client Control Panels   • Enable and manage email alerts
                         • Set administrator passwords and access


                         • Fully branded panels for resellers and clients
                         • Establish quotas for SharePoint usage
 Provider Control          • Quotas of sites
 Panels                    • Quotas of users
                           • Quotas of storage space
                           • Quotas of domains


                         • All billing features of the Hosted Exchange offering
 Billing
                         • Resource based billing – number of users, sites, or storage


                         • Advanced file sharing, document management, document versioning
                         • Microsoft Office system integration
                         • Contact lists
                         • Group and event calendaring
 SharePoint Features     • Task management
                         • Bulletin boards and discussion forums
                         • Customizable database management
                         • Additional resource links
                         • Company surveys




© Parallels                                  Powerful Application Hosting                               16

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Parallels

  • 1. Parallels® System Automation White Paper Powerful Application Hosting www.parallels.com Version 2.0
  • 2. Table of Contents Introduction ........................................................................................................................................ 3 -Windows Hosting ....................................................................................................................... 3 Application Hosting Considerations .................................................................................................. 4 -Customer Concerns ................................................................................................................... 4 Hosted Application: Business Email ................................................................................................... 5 -Hosted Exchange Requirements ............................................................................................... 6 -Hosted Exchange Architecture ................................................................................................... 6 Parallels System Automation Solution ................................................................................................ 7 -Applications Hosting .................................................................................................................... 7 -Windows Hosting ........................................................................................................................ 8 -Microsoft Partnership ............................................................................................................ 8 -Parallels System Automation Development in Support of Hosted Exchange .......................... 8 -Parallels System Automation Development in Support of Hosted SharePoint ......................... 10 -Parallels System Automation Architecture and Design ............................................................... 10 -Fully Distributed .................................................................................................................... 10 -Centralized Management and Automation ........................................................................... 11 -Secure .................................................................................................................................. 11 -Customizable ........................................................................................................................ 11 -Modular, Complete, Extensible, and Easy to Integrate ............................................................ 11 Application Hosting Benefits ............................................................................................................... 12 -Benefits for Service Providers .................................................................................................... 12 -Benefits for End Customers ........................................................................................................ 12 -Who Benefits the Most? ........................................................................................................ 13 Conclusion .......................................................................................................................................... 13 Appendix A: Hosted Exchange Features Supported by Parallels System Automation ....................... 14 Appendix B: Hosted SharePoint Features Supported by Parallels System Automation ....................... 16 © Parallels Powerful Application Hosting 2
  • 3. Introduction The application hosting market is a lucrative business opportunity that is growing at a 22% annual rate, according to AMR Research. A significant number of small and medium sized businesses have already purchased web and email hosting services, while business email, online gaming, rich media applications, mobile solutions, software as a service, and collaboration are new applications that will continue to drive revenue growth. One example of the growth in the managed application market is the following chart on managed mes- saging: $4.500 $4.053 $4.000 $3.500 $3.464 $3.039 $3.000 $2.713 $2.500 $2.468 $2.000 $1.500 $1.000 $500 $- 2002 2003 2004 2005 2006 Figure 1: Radicati Group The maturity of the hosted application market helps customers hear about and recognize the benefits of outsourcing application management. This awareness has also made customers more discerning about purchasing services. Customers demand quick and infallible deployment, guaranteed service levels, and prompt delivery on return on investment promises. To meet these customer needs, application hosting companies need to deploy an infrastructure which is robust, yet flexible enough so providers can adjust their offerings to the constantly changing needs of the market. Tomorrow’s most popular application might be something that has not been deployed today. WIndoWs HosTIng According to the Radicati Group, Windows web, mail, data and application hosting is the fastest growing segment of hosting market, fueled by Microsoft’s efforts to reclaim market share lost to Linux. Parallels recognizes the Windows opportunity and has partnered with Microsoft in many capacities to further advance Windows application hosting. In this paper, we will address generic application hosting and use the Microsoft Hosted Messaging and Collaboration Platform (HMC) to provide specific examples of how Parallels System Automation can be used to help service providers offer Hosted Exchange and Hosted SharePoint solutions. © Parallels Powerful Application Hosting 3
  • 4. Application Hosting Considerations There are fundamental differences between hosting an application and hosting a web site. When hosting an application, service providers need to consider the following: • Availability – Web site owners are less likely to accept downtime than they used to, but application owners require even higher availability. Application owners deploying mission critical applications require zero downtime. Even non-mission critical applications often require an infrastructure with can support “five nines” of reliability1. If you are deploying a mission critical or essential application, make sure that you deploy service clusters and hot backups. • Anticipated Response Time – Web site owners are able to accept brief delays in response time, but for some applications, even a 1-2 second delay may not be acceptable. Online gaming, real-time communications, and online auctions are examples of applications that require zero latency. • Configuration – Applications may require different types of configurations than web sites. One example involves packet arrival order or jitter. Web browsers have the ability to re-assemble packets so that packets can arrive in a different order than they were sent. Some applications may be sensitive to packet arrival order. Many of these types of applications may have to be configured with tunneling software on both the client and the server. • Scalability – As successful websites grow in size, customers can upgrade their hosting plan to include more server resources according to well defined and well understood plans. Unique applications may require their own specific upgrade path. For example, a database intensive application may function well on a freeware database until a lot of users join. When this happens, the only upgrade path might involve setting up a commercial database. CusTomer ConCerns Before making the decision to purchase or host an application, customers consider return on investment. Frequently customers compare the total cost of purchasing a single server and a single software application to the monthly cost of hosting the application without considering several of the hidden costs. Some of the frequently overlooked costs include: cost of redundant architecture for mission critical applications, network bandwidth, cost of 24x7 support, and the costs associated with upgrading the application technology every 3-4 years. 1 Refers to uptime of 99.999%. This is the equivalent of 5 minutes 15 seconds of downtime per year. © Parallels Powerful Application Hosting 4
  • 5. Hosted Application: Business email Business email is an example of a hosted application that can be expensive to implement internally, so customers are willing to pay a hosting provider between $8 - $12 per user per month for this service. Business email delivers additional value compared with POP3 and web-mail: • 24 x 7 availability on redundant hardware • Shared calendaring • Shared contacts and distribution lists • Secure remote access • Mobile access using a handheld device The most common platform for delivering business class email is the Microsoft Exchange Platform. Micro- soft Exchange can be installed in-house (as is frequently done by larger organizations) or purchased from a hosting provider (as is frequently done by small and medium sized businesses). The size of the organization as well as the expertise within the corporation are important factors when customers determine whether or not they will purchase hardware, purchase licenses, install, maintain, and manage an Exchange Server. The graph below shows an example cost analysis of purchasing a hosted solution versus installing a solution in-house. The cost per month was determined by calculat- $30 ing the total cost over two years spread over 24 $25 Purchased months based on the following assumptions: $20 • Licensing costs provided from Microsoft Exchange web site. $15 $10 • Hardware costs: $4,000 Hosted $5 • A purchased, in-house solution requires ¼ of a full time support person to install $0 and manage. 100 200 300 400 500 600 As illustrated, companies with less than four Figure 1: Exchange Cost Per User (monthly) hundred users can save money by purchasing Hosted Exchange instead of installing their own server. Utilizing a hosted solution for business email will also free up technical resources. © Parallels Powerful Application Hosting 5
  • 6. HosTed exCHAnge requIremenTs Launching Hosted Exchange requires several enhancements to the core Microsoft Exchange Server platform. Microsoft has combined with partners such as Parallels to help service providers deliver robust Hosted Exchange offerings. Several enhancements to prepare Exchange for hosting include: • Multi-tenant architecture: Service providers must be able to serve multiple customers from a single Exchange platform as provided by the Microsoft Hosted Messaging and Collaboration platform. Special provisions for scaling and reporting are included in the HMC software written by Microsoft’s hosting team. • Automated provisioning: Service providers can manually provision customers into Active Directory and Exchange or utilize a commerce web site to provision customers online. Parallels provides software which links a provider’s store front with Exchange using enhancements to the Microsoft Provisioning System (MPS). • Billing: Service providers can manually bill customers or build a billing system to link online customer orders with a customer credit card or manual collections process. Parallels provides a multi-tier billing system to support resellers and end users. • Customer Service: Service providers can field support calls and spend time asking customers about their problem, or login to a system as the customer to see what the customer needs. Parallels provides a way for support personnel to witness the customer’s experience, as experienced by the customer in order to reduce the cost of support. Frequently these support costs can be as high as $2 per customer per month. • Reporting and Branding: Service providers can sell directly or utilize resellers. Parallels supports multi-tier reporting and branding for service providers that want to establish a reseller channel. Branding is completely customizable, so that resellers appear to be independent entities. Microsoft and Parallels deliver these features in through the Hosted Messaging and Collaboration platform (Microsoft) and Parallels System Automation (Parallels). HosTed exCHAnge ArCHITeCTure Microsoft’s Hosted Messaging and Collaboration platform is a software package which includes Ex- change plus additional software required for deploying Exchange in a hosted environment. Parallels Sys- tem Automation provides the necessary billing and operational support processes and can be deployed directly on top of the Microsoft recommended architecture. Microsoft recommends a deployment architecture containing 24 required servers in order to offer a fully redundant Hosted Exchange offering. This architecture includes the 1 ISA server, 5 Exchange front end servers, 6 Exchange back end servers (storage), 4 DNS servers, 2 Active Directory servers, 4 provisioning servers (MPS, SQL), and 2 monitoring servers (MOM). Microsoft also provides a minimal architecture consisting of 5 servers to provide a non-redundant archi- tecture that has been tested up to 1,000 end users. This architecture consists of 1 Exchange front end server, 1 Exchange back end server, 1 DNS server, 1 Active Directory server, and 1 provisioning server (MPS, SQL). The diagram below illustrates a solution containing a full Exchange deployment and four Parallels System Automation servers. © Parallels Powerful Application Hosting 6
  • 7. Border Router FrontNet Exchange External DNS PEM OSS/BSS front-end front-end SMTP PEMEXSMTP01 PEMDNS01 PEMOSSCP01 RPC-HTTPS/OWA Active Sync PEMDNS02 PEMEXFE01 BackNet Exchange Provisionong back-end Active Directory PEM OSS/BSS back-end back-end Mail Store: 1+1 Cluster PEMAD01 PEMOSSSYS01 MPS PEMEXBE01 MSSQL PEMMPS01 PEMAD02 PEMOSSSYS02 PEMEXBE02 BackupNet Storage Area Network Fiber-channel of iSCSI Parallels System Automation can be deployed on a single server or on separate task-specific servers as shown above. The diagram shows an implementation where the service provider is utilizing both the Parallels System Automation billing solution and the Parallels System Automation service management solution. Parallels system Automation solution Parallels System Automation is an adaptive web and application hosting solution that provides complete support of the Microsoft platform technologies and applications. Parallels System Automation enables provisioning and management for providers, multi-tier reseller delegation and customer self-management for of any type of web or application hosting service. Parallels System Automation’s modular architecture allows specific deployment of business or operational components or Parallels System Automation can be deployed as a complete hosting solution including billing, marketing, provisioning, IT resource man- agement, and customer care. Parallels System Automation is manageable and cost effective enough to support market entry and scaleable and flexible enough to meet carrier-class and multi-platform de- mands. APPlICATIons HosTIng Parallels System Automation supports a wide variety of applications that run on both Linux and Win- dows operating systems. Unlike many operations support systems, Parallels System Automation enables service providers to package service offerings across operating systems on a single service plan. For ex- ample, a provider can offer a service plan with business class email on Microsoft Exchange, collaboration © Parallels Powerful Application Hosting 7
  • 8. on SharePoint server, and Linux based web hosting. Customers who subscribe to this plan can manage all of their resources on different servers through a single login and control panel. If a customer cancels their plan or doesn’t pay their bill, Parallels System Automation will automatically deactivate all of the customer services and increment that pool of available server resources. Parallels System Automation is built with a fully distributed architecture. This allows service providers to deploy applications on single purpose servers which are configured to the exact needs of the applica- tions that they support. The result is a highly scalable solution with maximum server density. In addition, a distributed architecture allows service providers to add new applications without impacting the service levels of existing services. Windows Hosting mICrosofT PArTnersHIP In 2004, Parallels and Microsoft entered into a joint agreement that outlines engagement for sales, mar- keting and engineering development. Of particular importance is the engineering development agree- ment. In order to fully support and implement Microsoft technologies, Parallels has access to relevant code and subject matter experts. Parallels has identified the following Microsoft technologies as focus technologies: Microsoft Hosted Messaging and Collaboration Platform (Active Directory Web-based Hosting), Exchange, SharePoint, SQL Server, Microsoft Operations Manager (MOM), Systems Manage- ment Server (SMS), MS DNS, Identity Integration Server 2003, ASP.NET security, and Shared Hosting Accelerator (including User Management, Blog, Photo Gallery, Forums, Nuke CMS, Guestbook, etc.). Parallels has or is in the process of incorporating the Microsoft focus technologies into its complete hosting product set. PArAllels sysTem AuTomATIon develoPmenT In suPPorT of HosTed exCHAnge Parallels System Automation delivers advanced management capabilities for the Microsoft Hosted Messaging and Collaboration Platform (HMC). Parallels built this functionality to assist service providers with hosting Microsoft Windows applications including Exchange, SharePoint, and SQL Server. Parallels System Automation provides provisioning, store front integration, customer friendly control panels, bill- ing support, reseller support, and trouble ticketing for a HMC deployment. Parallels System Automation adheres to Microsoft best practices and is tightly integrated with both Ac- tive Directory and the Microsoft Provisioning System (MPS). Customer orders and changes are entered directly into the Parallels System Automation web-based control panels and provisioned using MPS. In cases where MPS does not support features needed by web hosting providers, Parallels develops its own “providers” which accompany the standard providers issued by Microsoft and shipped with MPS. Parallels System Automation specific providers help users manage the following: • IP address configuration • NTFS disk quotas • Management of FrontPage server extensions • IIS SSL certificates • Windows SharePoint Services • ColdFusion • ODBC DSN • Windows Media Services © Parallels Powerful Application Hosting 8
  • 9. Parallels System Automation supports all of the advanced features inside Exchange and allows providers to manage most of them at an individual mailbox level. Parallels System Automation also allows service providers to establish service plans with distinct resource amounts as illustrated in the diagram below. In the example above, the service provider created a stand alone Exchange service template with 10 mailboxes and 100MB storage limits. Although not shown here, the provider also established prices for extra resources so customers can upgrade their plan to have a 2GB mailbox. The customer can per- form this type of upgrade online, directly from the customer control panel, without contacting the service provider. The example above also demonstrates how providers can use Parallels System Automation to control customer access by mobile device, Outlook Web Access, IMAP4, and POP3. The provider can also establish how many distribution lists and shared contacts can be entered by the customer. For a complete list of Hosted Exchange features supported by Parallels System Automation, please see Appendix A. © Parallels Powerful Application Hosting 9
  • 10. PArAllels sysTem AuTomATIon develoPmenT In suPPorT of HosTed sHArePoInT Windows SharePoint hosting is included in the Microsoft Hosted Messaging and Collaboration Platform (HMC) and supported by Parallels System Automation. SharePoint Services is a free component for hosting providers who have purchased Windows Server and provides a valuable add-on feature that can be offered in conjunction with Windows Hosting and/or Hosted Exchange services. The screen above shows how the service provider can set up a service plan which includes SharePoint resources. The provider can allocate the number of sites, users, and memory that can be included with a Windows Hosted service plan. These resources can be sold as part of a service plan, as shown here, or purchased individually as service add-ons. For a complete list of Hosted SharePoint features supported by Parallels System Automation, please see Appendix B. Parallels system Automation Architecture and design Parallels System Automation was built to be the most scaleable, complete, and flexible solution for web and application hosting. fully dIsTrIBuTed Parallels System Automation was designed to be fully distributed. The Parallels System Automation management software and customer services can be deployed across multiple servers enabling high scalability, cost efficiencies and redundancy. Web, mail, databases and other customer services can be provisioned on separate single-purpose high-density servers or clustered server farms to provide better resource utilization, and lower costs. © Parallels Powerful Application Hosting 10
  • 11. CenTrAlIzed mAnAgemenT And AuTomATIon Parallels System Automation Implementation for Customer X The web-based interface allows centralized resource Customer Services PEM Co re Additional S yst e m s accounting, reporting, automation and monitoring over the entire hosting infrastructure, customers, Package Parallels System Shared Hosting resellers and other resources. A single administrator Mangement Automation Web Auth/Directory may manage data centers in many geographically Notification E-mail Parallels System dispersed locations and may delegate operational Database Web Apps Deployment Automation Billing permissions to other support personnel. The Parallels Security & Audit CRM System Automation administrator creates rules for VPS Monitoring Customer Care provisioning new services that can apply to the entire Domain Customization infrastructure. When provisioning services to the Registration E-Commerce Provisioning customer, Parallels System Automation can auto- Reseller Marketing matically decide the best server for the new service Hosting IP/DNS based upon the pre-determined rules. Additional Parallels System Automation Modules seCure Parallels System Automation provides the highest Game Hosted level of automated security possible for hosting solu- Servers Exchange Parallels System Automation tions. Functionality includes: E-Commerce Media Hosted Parallels System • Security update delivery for a variety of Hosting SharePoint Automation operating systems and applications automatically Marketing Dedicated MS SQL to thousands of servers. Hosting Hosting • Comprehensive security roles and privileges Windows Parallels System Automation allowing providers and resellers to control and Domain Reg. Hosting Customer Care delegate access to very specific levels. Users are given permission to view and perform tasks only in pre-designated areas. CusTomIzABle Parallels System Automation was designed to be flexible from both customer and operational perspec- tives. The look, feel and behavior of Parallels System Automation are customizable at every level and can be easily branded. Parallels System Automation provides not only the typical choices of skins or color schemes; Parallels System Automation provides the flexibility to completely create an interface. modulAr, ComPleTe, exTensIBle, And eAsy To InTegrATe Parallels System Automation’s architecture is a modular set of components required to successfully manage web and application hosting. Parallels System Automation’s flexibility and well documented APIs ensure integration with third party, custom and future applications, ensuring limitless opportunities to differentiate with service offerings. Parallels System Automation can be used as a complete hosting solution or it may be integrated with an existing infrastructure. © Parallels Powerful Application Hosting 11
  • 12. Application Hosting Benefits BenefITs for servICe ProvIders Application hosting allows service providers to increase revenue from their existing customer base and by acquiring new customers. Domain registrars, Internet service providers, and hosting providers with a large base of customers can offer new services at minimal cost by automating the storefront, billing, and provisioning processes using Parallels System Automation. After customers are enrolled, Parallels System Automation provides online upgrades and online marketing in order to increase revenue from an existing customer base nearly zero expense. There are many benefits for providers that choose to deploy Microsoft Windows application hosting using Parallels System Automation. Primarily, Parallels’ core business is to develop software solutions for web and application hosting providers. Parallels has an extensive team of engineers and is able to leverage development and expertise across hundreds of developers. Re-creating this level of expertise becomes cost prohibitive for service oriented organizations as additional technologies and new releases drive continual software maintenance and development cycles. Also, Parallels’ relationship with Microsoft and access to code and experts is very difficult to match. The combination of Parallels’ expertise and the Microsoft relationship provide a powerful software development combination. Parallels System Automation was designed to be the most flexible, distributed, and complete hosting solution platform available with the ability to integrate with existing or best of breed application solu- tions. The Parallels System Automation architecture allows for a relatively fast deployment and the ability to add virtually unlimited future services. Parallels System Automation can also provide a single panel interface for customers on any number of services, and across any number of levels of resellers. Parallels System Automation’s distributed architecture allows unlimited growth and the ability to deploy over many locations, enabling high-density single purpose servers to maximize server utilization. The single platform also enables transparent customer upgrade migrations and service additions. Lastly, Parallels System Automation has many administrative benefits that will increase application host- ing profitability. Parallels System Automation has built-in auto-provisioning and billing allowing labor and error free customer deployments. The Parallels System Automation single platform allows creating com- bination services with Microsoft and other OS services; Parallels System Automation requires the same skill sets to support both Microsoft and Linux applications, reducing the administrative required skill sets and training. Additionally, built into Parallels System Automation is a monitoring capability that will assess system performance and health to proactively manage resources, reducing administrative tasks and providing a better level of service to end customers. BenefITs for end CusTomers Customers are increasingly considering outsourcing Microsoft applications. The primary benefit for IT or- ganizations is cost and management reduction. Outsourcing enables lower maintenance and administra- tion costs by alleviating patch administration and limiting required administrative support skills. Without complex, time-consuming application coverage, IT departments can focus on other areas of support. Outsourcing also helps to eliminate capacity planning and enables a full utility computing model. Organi- zations only pay for IT resources consumed. Also, application outsourcing enables access to application expertise and infrastructure. Applications change quickly and interact with many other technologies. One example is the risk of a security breach. Leveraging centralized expertise ensures that organizations have fewer exposures due to lack of applica- tion expertise. Access to application expertise will also allow organizations to quickly deploy advanced capabilities such as mobile support. One of the biggest benefits a customer has from application outsourcing is that providers are able to invest in technologies such as Parallels System Automation that enable service delivery enhancements © Parallels Powerful Application Hosting 12
  • 13. such as automatic service activation for new hires, further enhancing the efficiency of IT administrative teams. Parallels System Automation’s control panel for customers and the application administrator are huge benefits, allowing a completely custom interface and self-management capabilities. WHo BenefITs THe mosT? • Companies that can’t afford significant upfront costs of new infrastructure deployment • Companies that don’t have the IT expertise or resources to deploy these applications • Companies with multiple small offices and/or highly mobile workforce • Companies running older Exchange versions but fear that upgrades will be painful • Companies that are suffering from viruses and spam • Companies with no dedicated IT resources Conclusion Application hosting is an important growth area in the hosting market. Service providers can attract new customers and increase the average revenue per customer by hosting advanced applications. In addi- tion, application providers can differentiate themselves and increase service margins by offering unique application bundles. Successful application hosting requires an infrastructure that is flexible, modular, and distributed. Flex- ibility is required in order to offer the latest applications without having to re-architect the hosting infra- structure. Modularity is important to support new types of service loads and servers without impacting existing services. Having a distributed architecture is important to allow for rapid growth for popular applications and to provide a way to scale back on applications which are not as well received in the marketplace. The Parallels System Automation solution from Parallels provides an infrastructure which is flexible, modular, and distributed. Parallels has the most experience of any company when it comes to building and managing hosted services. This fact is proven by the large number of Parallels customers as well as by the number of managed servers running Parallels software. Windows hosting is the fastest growing segment of the application hosting market. Parallels has re- sponded to this growth by forming a partnership with Microsoft and building the only solution that pro- vides the entire range of Microsoft Windows application management capabilities in a flexible and robust architecture that is capable of meeting carrier-level solution requirements. To learn more about Parallels System Automation and how Parallels System Automation can help service providers launch or grow an application hosting business, contact Parallels at pemsales@swsoft.com or by calling +1 703 995 4163. © Parallels Powerful Application Hosting 13
  • 14. Appendix A: Hosted exchange features supported by Parallels system Automation Parallels System Automation provides full support of Microsoft Exchange 2003 features and functionality. Parallels System Automation Hosted Exchange support includes, but is not limited to the features listed below. Category supported features • Integrated domain registration from the list of supported registrars Domain Management • DNS management • IDN domains support • Outlook Client Access • RPC over HTTP • Automatic Outlook profile generation • Outlook Web Access Mailbox Access • Secure form-based authentication Protocols • Auto-login from control panel • IMAP • POP3 • Outlook Mobile Access with push technology • Full ActiveSync and up-to-date support • Multi-language support • Multiple domains per company Management Features • API for integration with existing infrastructure (integration services are not included in this offering) • Fully branded panels for resellers and clients • Auto-login to user accounts from provider control panel Provider Control • Resource based usage reporting Panels • Display customized help boxes, marketing messages, and notification messages in the client control panel • Mailbox management • Personal contact information management • Password management • Support for multiple email addresses and aliases • Configuration of storage limits • Configuration of delivery limits including maximum outgoing message size, maximum number of recipients • Creation and management of automatic footers Client Control Panel • Mailbox access configuration (OWA, POP, IMAP, HTTP-RPC) • Configure mail forwarding, auto responders • Shared contact and distribution list management • List membership • Multiple email addresses • Public folder management • Public folders for mail, appointments, tasks, contacts, notes • Permission management and list membership • Storage limits © Parallels Powerful Application Hosting 14
  • 15. Category supported features • Localized currency support • Resource based billing • Number of mailboxes, amount of storage, number of domains, • Overage charges by resource • Configurable billing periods • One time setup fees • Recurring fees • Renewal fees • Trial periods Billing and Reporting • Customizable promotions and discounts • Up-sell plans and resources • Refund capabilities • Reporting • Pending orders, completed orders, new orders, canceled orders • Expired credit cards • View payments, credits, invoices • Fraud control with scoring and 20 fraud plug-ins • Pre-integrated plug-ins to over 30 payment gateways and domain registrars © Parallels Powerful Application Hosting 15
  • 16. Appendix B: Hosted sharePoint features supported by Parallels system Automation Parallels System Automation provides full support of Microsoft SharePoint features and functionality. Parallels System Automation Hosted SharePoint support includes, but is not limited to the features listed below. Category supported features • Track SPS site creation, ownership, and usage patterns Management Features • Delete SPS sites • Administrator creation of SharePoint sites and users Client Control Panels • Enable and manage email alerts • Set administrator passwords and access • Fully branded panels for resellers and clients • Establish quotas for SharePoint usage Provider Control • Quotas of sites Panels • Quotas of users • Quotas of storage space • Quotas of domains • All billing features of the Hosted Exchange offering Billing • Resource based billing – number of users, sites, or storage • Advanced file sharing, document management, document versioning • Microsoft Office system integration • Contact lists • Group and event calendaring SharePoint Features • Task management • Bulletin boards and discussion forums • Customizable database management • Additional resource links • Company surveys © Parallels Powerful Application Hosting 16