10. E-BUSINESS
Advanced Search Box
bring the advanced search to the homepage
search autocomplete feature
increase user experience
food and wine matching
an « akinator-like » search functionality
?
!
12. E-BUSINESS
Fidelity Program
every order will give you « winecoins »
1$/€/£ spent = 1 winecoin earn
100 winecoin = 10% off your next order
available online + physical stores
13. E-BUSINESS
Nicolas Box
a new kind of membership
monthly fees starts at 15€ including delivery
1 box = 2 bottles selected with specialists
no commitment
15€
20€
14. E-BUSINESS
Others
free delivery in stores
weekly flash sales on nicolas.com
4 flash sales per year on specialized websites
premium account with additional functionalities
15. SEO
Current website
New website
total denial of HTML semantic
naming strategy
strange & confusing categorizing
en.nicolas.com
fr.nicolas.com
be.nicolas.com
no optimization anywhere
just keywords here and there…
!
no one at Nicolas ever worked its SEO
SEO-compatible and responsive theme
reorganization of categories
price comparators optimization
call-to-action
16. SEA
keywords
« nicolas wine » , « buy affordable wine » , « buy wine online » , « buy cheap wine » , « buy red wine »,
« buy white wine » , « inexpensive bordeaux wine », « online wine shop »…
ads
top ad
right ad
budget
8000€ / month
17. SOCIAL MEDIA
Objective : improve the current social media strategy based on the new website
keep the old page & strategy
events / new blog articles / new youtube videos / follow partners & retailers
more information about the products/ advices from Nicolas’s sommeliers
wine+food tips / SEO-oriented