Michael Sutcliffe (CIM, BA Hons)

Preston, United Kingdom United Kingdom

Digital Marketing Manager at Blue Wren

Retail

I consider myself to be a commercially astute, data driven marketing and ecommerce manager. I have a plethora of skills which enables me to bridge the divide between marketing and IT. I possess hands-on experience of client side development, combined with strong design, marketing and analytical skills. A strategic thinker with a history of planning and implementing successful strategies for blue-chip brands. I place a strong emphasis on data driven actionable insights to maximise commercial opportunities and achieve ‘sanity metric’ KPIs and ROI. My approach is to statistically A/B test opportunities to optimise performance and increase conversions.