Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
6. Up to 93% penetration for the affluent, 73% overall
• 73% of the UK is online (93% for the top 10% of earners – 3.5 times higher than the lowest
10%)
• 14.3 million households
• 83% of houses with children have internet access
• 44% have a social media profile
Source: http://www.statistics.gov.uk/articles/social_trends/e-society-2010.pdf
7. Internet is part of daily life
• 80% of 16 ~ 54 yr-olds access daily
• Main uses
– Email (90%)
– Information (75%)
– Travel (63%)
– Internet Banking (54%)
– Reading (51%)
– Web Radio or TV (45%)
– Chat/Social (45%)
Source: http://www.statistics.gov.uk/articles/social_trends/e-society-2010.pdf
8. TV is still more important though…
Source: http://www.statistics.gov.uk/articles/social_trends/e-society-2010.pdf
12. Social traffic to retailers exceeds email – trend consolidated in 2010 (Hitwise)
http://weblogs.hitwise.com/heather-dougherty/2011/01/holiday_retail_gets_more_socia.html
13. Social and Mobile
• 500 million users
• 250 million log in every day
• 130 friends (average user)
• 700 billion minutes/month spent on FB
• 200 million users via Mobile
• Mobile users 100% more active (ie 2x)
Source: http://www.facebook.com/press/info.php?statistics
15. Customer to Customer (C2C) and the Network Effect
• 183 billion user-generated impressions
• c3300 review impressions per second
• c.1,000 retailers
• http://www.texastechpulse.com/bazaarvoice_releases_traffic_stats/s-0021683.html
17. Facebook Deals - adding promotions to place and social
http://econsultancy.com/uk/blog/6811-facebook-launches-location-based-deals-will-users-actually-redeem-them
http://www.internetretailing.net/2011/02/facebook-deals-adding-the-what-to-the-where-and-who/
18. Facebook Deals - adding promotions to place and social
http://econsultancy.com/uk/blog/6811-facebook-launches-location-based-deals-will-users-actually-redeem-them
http://www.internetretailing.net/2011/02/facebook-deals-adding-the-what-to-the-where-and-who/
20. Social Commerce – Roundtable videos…
http://www.internetretailing.net/events/bazaarvoice-social-commerce-insight-roundtable
21. Social Retailing?
Social media and UGC a normal part of retail now
Focus on social media to amplify the voice of the customer, and connect
Social retailing is hands-on: individual, real people speaking with customers
Social retailing needs to fight for resource within thinly-staffed teams
Challenges to skills, roles, notions of brand, engagement and ROI…
22. Mobile : Place and M-Retailing – the mobile brings social ‘alive’
28. Yesterday’s future – social and mobile – is already here
• Over 2 years old
• All components now exist
and are free
• All aspects “work” too!
Copyright Icon Nicholson
http://www.iconnicholson.com/nrf07/
29. S-Retailing…
Unlocked eCommerce from ‘just’ the web and ‘just’ a keyboard
Mobile has mobilised (sorry) the retailers to sell socially
Customers can live with your brand everywhere, on their terms
Your staff need to live with the brand and the customers – around the clock?
Customer to Customer selling is supplemented by Retailer to Customer!
Impact on skills and staffing at head office, in-store and contact centres