Παρουσίαση AB Click2Shop & eCommerce, Μαρούσι Plaza, Στέφανος Φαλκονάκης. Boussias Conferences.

1. b2becommerce
Stefanos Falkonakis
eCommerce Manager
eCommerce over
an Omni-channel
experience?
Deal with it

2. Stefanos Falkonakis
eCommerce Manager

3. All we are saying is give
IT a voice.
By 2020, CIO will have
bigger communications
budget than the CMO
José Delameilleure, January 1, 2015
Stefanos Falkonakis
eCommerce Manager

4. Stefanos Falkonakis
eCommerce Manager

5. Stefanos Falkonakis
eCommerce Manager

6. Stefanos Falkonakis
eCommerce Manager

7. Stefanos Falkonakis
eCommerce Manager

8. Stefanos Falkonakis
eCommerce Manager

9. 99% of retailers who
don’t have an eshop
they are at least
considering it
Stefanos Falkonakis
eCommerce Manager

11. Stefanos Falkonakis
eCommerce Manager

12. Strategic Key
Factors
for Success in
E-Commerce

13. Strategic Key
Factors
for Success in
E-Commerce
Brand value
Target groups
Marketing budget
Market segments
Corporate Identity

14. Strategic Key
Factors
for Success in
E-Commerce
Brand value
Target groups
Marketing budget
Market segments
Corporate Identity
Pricing
# Products Product mix
License Content
Return reasons
Collections
Featured products

15. Strategic Key
Factors
for Success in
E-Commerce
Brand value
Target groups
Marketing budget
Market segments
Corporate Identity
Pricing
# Products Product mix
License Content
Return reasons
Collections
Featured products
Channels Newsletter
Loyalty Program
Affiliate program
Campaigns

16. Strategic Key
Factors
for Success in
E-Commerce
Brand value
Target groups
Marketing budget
Market segments
Corporate Identity
Pricing
# Products Product mix
License Content
Return reasons
Collections
Featured products
Channels Newsletter
Loyalty Program
Affiliate program
Campaigns
Service quality
Call Center
Delivery times
Payment
Self-services
Refunds

17. Strategic Key
Factors
for Success in
E-Commerce
Brand value
Target groups
Marketing budget
Market segments
Corporate Identity
Pricing
# Products Product mix
License Content
Return reasons
Collections
Featured products
Channels Newsletter
Loyalty Program
Affiliate program
Campaigns
Service quality
Call Center
Delivery times
Payment
Self-services
Refunds
NavigationUsability tests
Abandoned baskets
Conversion rateCall Center complaints
Customer retention

18. Strategic Key
Factors
for Success in
E-Commerce
Brand value
Target groups
Marketing budget
Market segments
Corporate Identity
Pricing
# Products Product mix
License Content
Return reasons
Collections
Featured products
Channels Newsletter
Loyalty Program
Affiliate program
Campaigns
Service quality
Call Center
Delivery times
Payment
Self-services
Refunds
NavigationUsability tests
Abandoned baskets
Conversion rateCall Center complaints
Maintenance
Publishing lead time
Interfaces
Performance
Features Scalability
Customer retention
Stability

19. Strategic Key
Factors
for Success in
E-Commerce
Brand value
Target groups
Marketing budget
Market segments
Corporate Identity
Pricing
# Products Product mix
License Content
Return reasons
Collections
Featured products
Channels Newsletter
Loyalty Program
Affiliate program
Campaigns
Service quality
Call Center
Delivery times
Payment
Self-services
Refunds
NavigationUsability tests
Abandoned baskets
Conversion rateCall Center complaints
Maintenance
Publishing lead time
Interfaces
Performance
Features Scalability
Customer retention
Stability
Relevancy
Behavioral targeting
Single view of
customer
Recommendations
Personalization
Video
Mobile

20. Strategic Key
Factors
for Success in
E-Commerce
Brand value
Target groups
Marketing budget
Market segments
Corporate Identity
Pricing
# Products Product mix
License Content
Return reasons
Collections
Featured products
Channels Newsletter
Loyalty Program
Affiliate program
Campaigns
Service quality
Call Center
Delivery times
Payment
Self-services
Refunds
NavigationUsability tests
Abandoned baskets
Conversion rateCall Center complaints
Maintenance
Publishing lead time
Interfaces
Performance
Features Scalability
Customer retention
Stability
Relevancy
Behavioral targeting
Single view of
customer
Recommendations
Personalization
Video
Mobile
Capacity
Process flexibility
Countries
Payments
Fulfillment

21. Strategic Key
Factors
for Success in
E-Commerce
Brand value
Target groups
Marketing budget
Market segments
Corporate Identity
Pricing
# Products Product mix
License Content
Return reasons
Collections
Featured products
Channels Newsletter
Loyalty Program
Affiliate program
Campaigns
Service quality
Call Center
Delivery times
Payment
Self-services
Refunds
NavigationUsability tests
Abandoned baskets
Conversion rateCall Center complaints
Maintenance
Publishing lead time
Interfaces
Performance
Features Scalability
Customer retention
Stability
Relevancy
Behavioral targeting
Single view of
customer
Recommendations
Personalization
Video
Mobile
Capacity
Process flexibility
Countries
Payments
Fulfillment

22. Strategic Key
Factors
for Success in
E-Commerce
Brand value
Target groups
Marketing budget
Market segments
Corporate Identity
Pricing
# Products Product mix
License Content
Return reasons
Collections
Featured products
Channels Newsletter
Loyalty Program
Affiliate program
Campaigns
Service quality
Call Center
Delivery times
Payment
Self-services
Refunds
NavigationUsability tests
Abandoned baskets
Conversion rateCall Center complaints
Maintenance
Publishing lead time
Interfaces
Performance
Features Scalability
Customer retention
Stability
Relevancy
Behavioral targeting
Single view of
customer
Recommendations
Personalization
Video
Mobile
Capacity
Process flexibility
Countries
Payments
Fulfillment
Strategy
Business Plan

23. Strategic Key
Factors
for Success in
E-Commerce
Strategy
Business Plan

24. today tomorrow
Stefanos Falkonakis
eCommerce Manager

25. Thank you
sfalkonakis@ab.gr
Στέφανος Φαλκονάκης
eCommerce Manager