Presentation to Saudi Arabian business leaders at the Maple Leaf Club, Canadian Embassy, Riyadh, Saudi Arabia
November 29, 2015
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Business Innovation, CSR and Competitive Advantage: Strategic pathways to value
1. Business Innovation, CSR
and Competitive Advantage
Strategic Pathways to Value
Nov 29, 2015
Maple Leaf Club
Canadian Embassy
Riyadh, Saudi Arabia
Presented by
Wayne Dunn
Professor of Practice in CSR (McGill University)
President & Founder, CSR Training Institute
wayne@csrtraininginstitute.com
2. Business Innovation, CSR and
Competitive Advantage
• CSR History (how did we get here?)
• What is CSR?
• More than philanthropy?
• All about value
• CSR Value Frameworks
• CSR, business strategy and competitive advantage
Strategic Pathways to Value
CSR What it is|What it isn’t|What’s in it for you?|What’s in it for Society?
3. CSR and Islam
• CSR actions are not new (maybe the CSR name is)
• Builds from concepts of ethical and social behaviour
• Applies to individuals and organizations
• Sharia compliant finance and banking
Islamic institutions are perceived to be an essential part of the
larger environment and therefore should also contribute to
the needs of the larger environment, as Islamic moral
economy requires horizontal and vertical equality and growth
in harmony with all the stakeholders, and also aims to remove
all the barriers in front of the development path of all the
stakeholders including individuals, society and natural
environment.
Financial Times
4. Lecture Focus
• This lecture will focus on CSR from a broad, global
perspective rather than exclusively on CSR and
Islam
• Will use some examples drawn from Islam based
companies
• For more specific information on CSR in Islam
References from Qur'an, Hadith, and Islamic history and practice.
• http://www.slideshare.net/farhanahmad/concept-of-csr-in-islam
• http://www.slideshare.net/aizannoriz/corporate-social-responsibility-based-
on-islamic-perspective
5. Rise of the Global NGO Movement
By 2006
• The NGO sector was the eighth largest economy in
the world
• Worth over $1 trillion a year globally.
• Employs nearly 19 million paid workers, not to
mention countless volunteers.
• NGOs spend about $US15 billion on development
each year, about the same as the World Bank.
https://www.globalpolicy.org/component/content/article/176/31937.html
6. Where did it come from?
Globalized world is demanding more of business…
• Global media – The CNNization of the world – remote
local issues direct to television screens
• Internet – direct communications from remote projects
to worldwide audience
• Proliferation of NGOs and CBOs – direct, well
organized and financed support to communities
• Global Democratization – increased attention to local
issues
• Social Media – everywhere is here and instant
8. Has the World Changed?
1960s
• NGOs
• Communications
• National Governments
• Business
• Technology
Today
• NGOs
• Communications
• National Governments
• Business
• Technology
Society expects more
AND
has more power to force change
9. Increasing societal expectations and influence
0
50
100
150
200
250
300
1975 1980 1985 1990 1995 2000 2005 2010 2015
SocietalExpectations&Influence
Applies to organizations of all
types, but especially business
*directionally indicative data derived from SWAG analysis
11. Think before you spend
More spending and
more complexity
doesn’t always produce
more value
12. CSR is Simple: Just Charity
• CSR is about philanthropy and charity
• Done on the margins of business
• Unrelated to core business activities and operations
• Not necessarily about business or shareholder
value
13. CSR is about Value
• Can include charity
• Can include philanthropy
• MUST include value FOR THE COMPANY
• And for one or more stakeholders
14. Value for company & society
Business
• Employee attraction
• Access to contracts
• Access to customers
• Market development
• Employee retention
• Reputational (customers,
regulators, stakeholders,
employees, etc.)
• Operational/financial efficiency
• Shareholder returns
Society
• Social
• Health
• Education
• Poverty
• Development
• Community
• Etc.
And environment and ecosystems too
15. Business / Society Interface
Business
Society
Environment
Where
business
meets
society and
environment
19. Thinking about CSR & Value
• Mining company builds
a community sports
field
• Mostly charity and
philanthropic
• Reputational capital for
company
• Community, social,
youth… value for
community
21. CSR and Value Alignment
CSR is about value alignment between and
organization/business and society
• Value for shareholders
• Value for society
• Better value alignment | value proposition
innovation
• More value for society AND shareholders
24. Beyond philanthropy building from core business
interests and strengths to support societal value
• Extensive community engagement around health and
well-being.
• Support and partnership in key programs addressing
important community health issues
• 10KSA – Holistic Health (breast cancer focus in 2015)
• www.10ksa.com to sign up for current program
King Faisal Specialty Hospital
and Research Center
Health and social cohesion value
Market awareness, reputational
capital, partnership development
and staff engagement value
25. • Integrating CSR into
regular staff functions and
activities
• Innovative use of strategy,
communications and
outreach
• Big internal and external
impacts
• See more at
http://www.kfshrc.edu.sa/wps/portal/En
when it is unveiled
tomorrow!
King Faisal Specialty Hospital
and Research Center
27. Value Sustainability
•CapEx or OpEx?
• Does the initial investment continue to
provide value beyond the investment
timeframe
• Investment?
• Expense
29. Saudi Telecom Company
Societal and shareholder value
• Research Chairs Program (10mm Riyal/$2.5mm total project
cost)
• Communications and Networks Factory and
Electromagnetic Imaging Factory at the University
• 16 Research projects
• Consultancy support to Ministry of Defense
• 38 Scientific workshops
• Publication of 35 scientific research papers
Societal value (students, academia, business advances and efficiency)
Company value (recruitment, access to research, market profile, links
with leading researchers, employee retention, reputational capital)
31. Supply Chain &
Customer Experience
• BlueBud program
• Mentors small start-ups to become suppliers
(primarily food related)
• Includes all aspects of operations plus
environmental/climate change impact
• Partners with GrowNYC, a nonprofit that supports
local agriculture and farmers' markets
• Vendors helped include
• ice creamery Blue Marble,
• 2 Degrees Bars
• Ronnybrook yogurt
32. Supply Chain & Customer Experience
Value Proposition
• Societal value (local
business/income,
employment, support
infrastructure)
• jetBlue (unique artisanal
suppliers, wholesome
onboard food, climate-
cleaner supply chain, public
profile, reputational capital)
• CSR investment leverage –
more value per $ spent
• Environment (climate
cleaner operations)
35. Employment & Procurement
• Developoment of Uranium mining industry –
remote, undeveloped area (40,000 people, 250,000
sq miles)
• No history of industrial employment
• Needed local support for industry to develop
• Launched comprehensive employment, training
and supplier development program plus
philanthropic support
36. Employment & Procurement
• ~75% northern and Indigenous
• Up to $400 million/year in local
procurement
• Transportation
• Catering
• Underground mining
• Camps
• Supplies
• etc
Value Proposition
• Society (business, income, employment, infrastructure, grants, etc.)
• Company (social license, happy communities, local employment and
procurement reduces costs, relationship with regulator)
39. Triple header impact
limited promotion! (yes, this is that Nike)
• Support to community
athletics & athletes
• Support to hi-
performance athletes
• Support to communities
where products are made
• Limited communication
and promotion!
40. CSR, Value, Sustainability & Balance
No hard and fast rule
• All have their place
• Value distribution (pure philanthropy)
• Value creation
• Short, medium and long term value returns
• Successful strategies generally involve all of these
• Saudi Arabia CSR seems to have a lot of philanthropy/charity focus
• What is important is clear understanding of the
motivation and the value strategy
41. CSR is about Value
• Can include charity
• Can include philanthropy
• MUST include value FOR THE COMPANY
• And for one or more stakeholders
43. Value for company & society
Business
• Employee attraction
• Access to contracts
• Access to customers
• Market development
• Employee retention
• Reputational (customers,
regulators, stakeholders,
employees, etc.)
• Operational/financial efficiency
• Shareholder returns
Society
• Social
• Health
• Education
• Poverty
• Development
• Community
• Etc.
And environment and ecosystems too
47. Below are some recent articles and publications on CSR Communications and strategy that you may find interesting. They are short and
pragmatic, hopefully helpful and interesting. Read them, download them, share them and feel free to comment on them by sending us an email.
CSR Knowledge Centre Articles on CSR & Value
Available online
http://www.csrtraininginstitute.com/knowledge-centre/
48. Business Innovation, CSR and
Competitive Advantage
• CSR History (how did we get here?)
• What is CSR?
• More than philanthropy?
• All about value
• CSR Value Frameworks
• CSR, business strategy and competitive advantage
Strategic Pathways to Value
CSR What it is|What it isn’t|What’s in it for you?|What’s in it for Society?
49. Contact Information
Wayne Dunn
Professor of Practice in CSR, McGill University
President & Founder, CSR Training Institute
wayne@csrtraininginstitute.com
www.csrtraininginstitute.com