Every small business wants to grow and be profitable, but in order to expand you need a vision of what you want to achieve and a plan to get you there. Warren Knight a strategic small business growth consultant identifies seven critical steps to accelerate a scalable for long-term growth. 1. Define your target Audience 2. Know your Business 3. Review Performance 4. Set Goals 5. Develop Your Business Growth Strategy 6. Tools and resources 7. Make It Happen Now is a time to stop strategising and start ‘doing’. It involves spending time, and possibly money, on product development, training, sales and marketing. For many small businesses this is easy to begin with, but it runs out of steam over time as business owners and staff can become side-tracked with other activities. It’s so important to ring-fence time and budget to ensure this doesn’t happen. Don’t worry if your plan starts small: a phased growth plan is often the best, allowing for resources and demand to scale accordingly. Stable and solid growth comes from a scalable business growth model that expands to the financial capacity of the business. About Warren Knight; Entrepreneur and Business Growth Consultant I've been involved in the creative industry for 22 years and for the last seven years I've specialised as a "Business Growth" coach in helping small businesses sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

1. 7Steps to
Accelerate
Small Business
Growth
Business Growth
Warren Knight
Tweet me @wvrknight

2. It’s 1989
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3. Tell your story
Storytelling
Storytelling
Storytelling
If you can’t tell it, you can’t sell it
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4. Mission Statement
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5. Step 1: Define Your Target Customer
1. Who are your existing clients?
2. Your competition
3. Analyse your product/service
4. Choose specific demographics
5. Consider the psychology
Who are they? And why do they buy from you?
Look for common characteristics and interests.
Which ones bring in the most business?
Who are their current customers and who are your
competitors targeting?
Think of a niche market that they might be overlooking
Write out a list of each feature of your
product or service. Next to each
feature, list the benefits they provide
• Age • Location • Gender• Income level
• Education level • Marital or family status
• Occupation • Ethnic background
• Personality • Attitudes • Values
• Interests/hobbies • Lifestyles • Behaviour
How your product or service will fit into lifestyle.
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6. Step 1. Target Customer
Your
Brand
Debbie
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• 38 Year Old Female
• Caucasian
• Either works fulltime or part-time for a company and is looking to
start their own business or already has just started their own
business.
• Their business has 1 (2, 3 or 4) employees who are outsourced
• Based around the M25 (London) area
• Older entrepreneur fed up with their day job - Aspirational.
• Has two teenage children who are technically savvy, especially
when it comes to social media - has been learning from them
but needs to better understand social media from a business
perspective.
• Income level =Working/Middle class earning £30K+ with
Household value of £50K+.
• Doesn’t know where to start when it comes to social media
• Spends a lot of time at home, working from a laptop/computer
• Feels uncomfortable taking the leap into social media in regards
to privacy and “where to get started”

7. Stage 2. Know Your Business
Products
Price
Revenue Model
Channel Partners
Position / USP
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8. Stage 2. Know Your Business
Customer Segment
Direct
To
Customer
Channel
PartnersVs
Value Proposition
Personal
Service
Added
Value
Community
Financial
Return
Reciprocal
Agreement
Database
Vs
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9. Stage 3. Review Performance
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10. Stage 4. Set Goals
Analyse gaps
Define topics
Key message
User goal
Keyword research
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11. Stage 4. Set Goals
1. 4 Keywords per meta data
2. 3% Keywords of text on body of page
3. 400 words per blog / Once a week
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12. Step 5: Develop Your Growth Strategy
1. Market Penetration
2. Market Development
3. Alternative Channels
4. Product Development
5. New Products New Customers
Sell more to your current customers
Open up new markets to sell in to
Design new products to sell into your
current database
Does what is says
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Sell more to adjacent markets

13. Step 5: Develop Your Growth Strategy
Define
Discover
Monitor
Take Action
Measure
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14. Step 6. Tools & Resources
Virtual Assistant
Analytics
Lead Generation
Automation
Amplification
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15. Step 6: Power of sharing content
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16. Step 7. Make it happen
Solve a
problem
Unique
Certainty GrowthVariety
Stimulate
Significance Love
Connect
Knowledge
Share
Contribution
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17. Step 7. Make it happen
Mindset Advocate
Business Customer
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18. Me Marketing
Step 7. Make it happen, be a thought leader
Platform
Speaking
Presentation
skills
Partnerships
Real
Time
Engagement
Listen
1 thing
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19. What challengers are you facing?
Investment
Business Growth
Funding
Planning & Development
Management Leadership
Grants: Innovation
Personal Branding
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20. Warren Knight
@wvrknight
www.warrenknight.co.uk
warren@warrenknight.co.uk
020 8123 3730
How can I help?
Warren Knight