This slide deck is from Oslo Lean Meetup (*) session held on 05.Sept.2013 in Oslo, Norway. (*) http://www.meetup.com/agile-31/events/135749282/

1. Gamification
<< PIP >>
September 2013
---
Yilmaz Guleryuz [ @WareNinja ]
Kim Leskovsky [ @iterate_no ]
“In every job that must be done,
there is an element of fun.
You find the fun, and snap!
The job’s a game!”
-- Mary Poppins

3. Source: http://www.youtube.com/watch?v=iynzHWwJXaA

4. Footprints...
● What
● Why
● How
● with Examples!
● ...and one more thing :-)

5. Gamification
is...
● NOT
Just for marketing or sales
● NOT
Just Points, Badges, Leaderboards
● NOT
Making everything a game
● NOT Rocket science!

6. Gamification is...
The use of
game elements
& game design
techniques
in non-game contexts.

7. Huh?
Non-Game Contexts
● Some objectives
other than success in the game
● Business, school, social impact, etc.
Image Source: Kevin Werbach’s lectures ...

8. Gamification is PIP!
Predictable
Irrationality
LLearning Source: Dan Ariely http://danariely.com/

9. Engagement Loop
Call to
Action!
Visible
Progress
DO!
E

10. Bartle's “Player” Types
Bartle's model: http://en.wikipedia.org/wiki/Bartle_Test
Image Source: http://frankcaron.com/Flogger/?p=1732
Example.1:
60% Achiever
40% Killer
Example.2:
10% Killer
50% Socializer
40% Explorer
Example.3:
60% Achiever
40% Explorer
K

11. Progression Ladder (Player journey)
Onboarding
Scaffolding
Pathways
to Mastery
MATRIX!
E

12. Keep in mind when...
Designing
a Gamified flow
● Autonomy
it’s all about the Player!
● Meaningful choices
● Analytical & Creative
● Engagement & Progression
● Challenges & Rewarding experience
● Gamification can motivate
● Fun can, and should, be designed
● Applicable in many domains:
external, internal, behavior change, ...
!

13. Congratulations!
LE
KE

14. Is it right for my business?
● Where would you derive value from
encouraging behavior?
● Are your target activities sufficiently
interesting?
● Can the desired behaviors be modeled
through algorithms?
!

15. L

16. Æ

17. [Example-1]
Social Recognition
with Loss Aversion!

18. Source: http://www.zappified.com/face/index.html R

19. [Example-2]
Internal change
with playful challenges

20. Source: http://www.youtube.com/watch?v=iynzHWwJXaA
E

21. [Example-3]
Changing behavior
with positive reinforcement

22. and...HOW?
LÆ
RE

23. Any Frameworks?
[1] DEFINE business objectives
[2] DELINEATE target behaviors
[3] DESCRIBE your players
[4] DEVISE activity loops
[5] DON’T forget the FUN
[6] DEPLOY the appropriate tools
D6
Gamification Design Framework (*)
Source: Kevin Werbach http://gamifyforthewin.com/
Let’s PREZI…!

24. bit.ly/d6-gamification

25. Learn more?
Links, books, ...
● Gameful Design by Sebastian Deterding
>> bit.ly/gameful-design
● Book: "For the Win" by Kevin Werbach
>> bit.ly/book-for-the-win
● "4 Keys 2 Fun" by Nicole Lazzaro
>> 4k2f.com
● Links-bundle about Gamification
>> bit.ly/gamification-bundle

26. What was the hidden message?
L
E
K
E
L
Æ
R
E
?

27. Questions?
LEKE - LAGE - LÆRE
ITERATE
We don’t stop playing because we grow old;
we grow old because we stop playing.
George Bernard Shaw
Play is the highest form of research.
Albert Einstein
:-)

29. Remember remember...
● Autonomy
it’s all about the Player!
● Meaningful choices
● Analytical & Creative
● Engagement & Progression

30. Source: http://www.youtube.com/watch?v=2lXh2n0aPyw