Latest topline results from the Advertising Association/Warc Expenditure Report, detailing UK ad spend and forecasts

1. The Expenditure Report Executive Summary of adspend survey data for Q3 2009 and forecasts to Q3 2011

5. Recent year-on-year declines have been greater than those experienced in the early 1990s % Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport Total UK adspend annual % change (at constant prices)

6. UK adspend recovery will arrive in late 2010: we anticipate Q3 2010 will show a rise of +2.8% (the first since early 2008) % Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport Total UK adspend annual % change (at current prices)

7. Only two media sectors recorded a spend increase in Q3 2009 % Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport Note: Internet data for Q3 2009 is a Warc estimate. Annual % change UK adspend, Q3 2009

8. Press adspend, particularly classified, has fallen sharply in the year to date % Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport Note: Press total combines all newspaper and magazine categories. Internet data for Q3 2009 is a Warc estimate. Annual % change in UK adspend, year to September 2009

9. The internet’s gain in share comes mainly at the expense of press Percentage points difference Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport Note: Internet data for Q3 2009 is a Warc estimate. Annual percentage points change in share of UK adspend, Q3 2009

10. Internet’s gain in share is further evident when looking at year to date Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport Percentage points difference Note: Internet data for Q3 2009 is a Warc estimate. Annual percentage points change in share of UK adspend, year to Sept 2009

11. The topline data included in this presentation is drawn from the Advertising Association/Warc Expenditure Report. The Expenditure Report provides detailed and authoritative advertising expenditure data for all major media. For more information and to subscribe please visit www.warc.com/expenditurereport