The document discusses the four Ps of marketing - Product, Price, Place, and Promotion. It provides details on each P, including that Product refers to the goods or services being marketed, Price is how much a product costs and pricing strategies, Place is where and how a product is distributed to customers, and Promotion is the methods used to communicate about a product to potential customers. The four Ps framework forms the core of the marketing mix that organizations use to meet customer needs and achieve marketing objectives.

1. Name =Malik Waqas Anjum Awan
Class = M.com
The four Ps of the marketing mix

2. The Marketing Mix

3. What is Marketing Mix?
The marketing mix comprises four basic marketing
strategies known as the four Ps:
 Product
 Place
 Price
 Promotion
The marketing mix is the combination of marketing
activities that an organization engages in so as to
best meet the needs of its targeted market.
Traditionally the marketing mix consisted of just 4 Ps.
Getting the mix of these elements right enables the
organization to meet its marketing objectives and
to satisfy the requirements of customers.

4. Price
 How you price your product or service so that your price remains
competitive but allows you to make a good profit.
Price strategies should reflect what customers are willing and able to
pay. In commerce, price is determined by what (1) a buyer is willing
to pay, (2) a seller is willing to accept, and (3) the competition is
allowing to be charged. With product, promotion, and place
of marketing mix.
 It is one of the business variables over
which organizations can exercise some degree of control. As
the consideration given in exchange for transfer of ownership, price
forms the essential basis of commercial transactions. It may be fixed by
a contract, left to be determined by an agreed upon formula at a future
date, or discovered or negotiated during the course of dealings between
the parties involved

5. Place
 (Also referred to as Distribution) – Where your business sells
its products or services and how it gets those products or
services to your customers. Place strategies deal with how and
where a product will be distributed.
 It Refers to providing the product at a place which is convenient
for consumers to access. Various strategies such as intensive
distribution, selective distribution, exclusive distribution
and franchising can be used by the marketer to complement the
other aspects of the marketing mix.

6. Product
The products or services offered to your customer: Their physical
attributes, what they do, how they differ from your competitors and what
benefits they provide. Product strategies include what product to make,
how to package it, what brand name to use, and what image to project.
 Every product is subject to a life-cycle including a growth phase
followed by a maturity phase and finally an eventual period of decline as
sales falls. Marketers must do careful research on how long the life cycle
of the product they are marketing is likely to be and focus their attention
on different challenges that arise as the product move.
 The marketer must also consider the product mix. Marketers can
expand the current product mix by increasing a certain product line's
depth or by increasing the number of product lines. Marketers should
consider how to position the product, how to exploit the brand, how to
exploit the company's resources and how to configure the product mix so
that each product complements the other. The marketer must also
consider product development strategies

7. Promotion
• The methods used to communicate the features and benefits of your
products or services to your target customers. Promotion strategies deal
with how potential customers will be told about the new product, what the
message will be, when and where it will be delivered, and with what
inducements to buy.
• Advertising covers any communication that is paid for, from cinema
commercials, radio and Internet advertisements through print media and
billboards. Public relations is where the communication is not directly paid
for and includes press releases, sponsorship deals, exhibitions, conferences,
seminars or trade fairs and events. Word-of-mouth is any apparently
informal communication about the product by ordinary individuals, satisfied
customers or people specifically engaged to create word of mouth
momentum. Sales staff often plays an important role in word of mouth and
public relations (see 'product' above)