10. The Semantic Web is a set of technologies which are designed to enable a particular vision for the future of the Web — a future in which all knowledge exists on the Web in a format that software applications can understand and reason about. By making knowledge more accessible to software, software will essentially become able to understand knowledge, think about knowledge, and create new knowledge. In other words, software will be able to be more intelligent — not as intelligent as humans perhaps, but more intelligent than say, your word processor is today.
17. “ The Web is more a social creation than a technical one. I designed it for a social effect - to help people work together - and not as a technical toy” Tim Berners-Lee Weaving The Web
22. The Once-familiar Consumer Journey 1. Few touch points, well-choreographed 2. Linear, store-dependent 3. Advertising-inspired Slide from “the OPEN brand” AWARENESS CONSIDERATION SELECTION PURCHASE LOYALTY Go to store View TV or print ad Compare options Choose best option Buy item Join/align with brand
32. Walter Pike Founder: AAA Digital Marketing Academy Head of Faculty: Marketing & Advertising, AAA School of Advertising. Speaker, Blogger, Consultant, Social Media Participant Blog: PiKE’s Thinking ... http://walterpike.com @walterpike on twitter, friendfeed and1000’s of other places on the internet. [email_address]