An 18 min talk about marketing, making the point that although the way we have applied marketing is broken - the core marketing concepts are intact. There are new rules - but they are the same as the old rules when we were connected on a much smaller scale than now. Will try to turn into a slidecast soon.

1. Photo: by binaryape
The game changed…

2. We didn't need brands. We knew
that Hans made the best cheese.
Hans was the brand.

3. Finding stuff people want,
Finding a way of getting it to them
and Getting them to talk about it.

4. Winning at industrialisation
Making average stuff for average people

5. Broadcast dominated
So we bought eyeballs . . .and interupted.
Photo by Bill on Capitol Hill

6. We could create brands
They listened, They believed you . . .
and the message spread
Photo: by Ilya

7. We don’t trust advertising

8. Your brand is what the connected
crowd say it is!
Photo: by twose

9. South Africans are connected!
Photo: roscoe van damm

10. A new game with new rules
Conversations
Relationships
Fans

11. The internet is word of mouth on steroids
deliver the experience and the word will spread…
They will tell thier friends

12. Looking, searching, finding

13. Listening
All relationships start
with honesty - trust.

14. Understanding

15. Activate your fans

16. Using all the tools

17. The game has changed and the race is there
for the winning.

18. PiKE
The Integrated New
Marketing Agency
Making sense of
brands in an always on
always connected
world.
www.pike.co.za