A summary of a presentation from the PR Show about the future skills for public relations practitioners.

1. 26 NOVEMBER
LONDON
♯ PRSHOW13
Sponsored by Vuelio

2. Stephen
Waddington
@KetchumPR
@CIPR_UK
@wadds
♯ PRSHOW13

3. Tomorrow’s
Communicator
Today
10 Essential
Skills
♯ PRSHOW13

4. European
Communication
Monitor
Source: Euprera

5. #1 An academic
and historical
perspective

6. #2 Big data, little
data
Google Analytics

7. #2 Big data, little
data
100
90
80
70
60
50
40
30
20
10
0
16 - 24
25 - 44
45 - 54
55 - 64
65 - 74
European social media adoption by age
Source: Social media adoption in European countries (Source: Eurostat, Q1 2012) wadds.co/18twp65

8. #3 Insight and
creativity
Source: Ketchum RISC

9. #4 Content
development

10. #5 Social and
digital
Source: icanhascheezburger.com (via IBM)

11. #6 Media and
solution
agnostic
Source: Unified Social

12. #7 Social
sciences
Source: Maslansky & Partners

13. #8 Understand
how to make
money

14. # 9 Confident
communicator
Source: Rob Flaherty, PRSA 2012 International Conference

15. #10 Never stop
learning

16. Tomorrow’s
Communicator
Today
10 Essential
Skills
♯ PRSHOW13