Facebook has over 200 million active users who spend over 4 billion minutes on the site daily. While originally dominated by the US college demographic, Facebook's fastest growing demographics are now those aged 35-54 and 55+, who are growing at rates over 190%. Over 70% of Facebook users are now located outside the US, and the site has been translated into over 70 languages. The average Facebook user has 120 friends and spends time sharing content like photos, videos, links and comments. Marketers can leverage Facebook's large audience and targeting options by creating brand pages, running ads, developing apps, and integrating with websites using Facebook Connect.
11. The 55+ demo is not far behind with a 194.3% growth rate
12. The 25-34 year population is doubling every 6 months(source: Istrategy Labs 2009 Facebook Demographics and Statistics Report) Copyright @2011 Mobiz Infotech Pvt Ltd.
27. 5 Steps to Building Your Facebook Presence Step 1: Expanding your network of friends Step 2: Joining and participating in related Groups Step 3: Monitoring your brand reputation within Facebook Step 4: Creating and taking ownership over your company’s official Public Profile Step 5: Managing an ad campaign to reach your desired audience Copyright @2011 Mobiz Infotech Pvt Ltd.
51. Companies need to know if/who is hijacking their brandsSpotlight: Bank of America has received even more bad news - more than half of the 568 Facebook Groups about BOA are damaging, started by dissatisfied customers or disgruntled employees. Copyright @2011 Mobiz Infotech Pvt Ltd.
52.
53. There is no charge to create a Public Profile and it is relatively easy to set-up
65. Public Profile: BudLightBikini Babes and Chance to Win a Cruise TIP: Public Profiles that show people in their photos attract more Fans that Profiles with logos, offices, or product images. Copyright @2011 Mobiz Infotech Pvt Ltd.
66. Public Profile: Barack ObamaThe Most Popular Man on Facebook Copyright @2011 Mobiz Infotech Pvt Ltd.
132. Be Passionate - enthusiasm spreads. You’ve got to drink the coolaide if you want others to follow
133. Be Patient - Building an online reputation is a process. Blogs, Twitter, Facebook, LinkedIn all take time and dedicated efforts to build a fan base.
134. Everyone Loves Free Stuff - This is especially true on Facebook, but can be generally applied across all web marketing channels
135. Measure Your Success - Marketers are increasingly under pressure to show ROI. The three M’s of social media marketing are Monitor, Mine and Metrics.Copyright @2011 Mobiz Infotech Pvt Ltd.
136.
137. The social network provides tools for anyone to create a Facebook presence
138. Public Profile pages are the best place to start, as they allow a company, celebrity or organization build a network of fans
139. When a user becomes a fan of your Public Profile, you have an interested, opt-in consumer
140. Facebook ads are among the best ways to drive fan engagementvaluab Promote Copyright @2011 Mobiz Infotech Pvt Ltd.
141. Mobiz Infotech Pvt Ltd. In Association with FaceBook. Copyright @2011 Mobiz Infotech Pvt Ltd.