This is my first keynote speech after me taking over the role of CEO at BT&BT. I delivered this speech at CIOs conference held at Goa, by Greyhead
http://www.dynamiccio.com/ME/agenda.php
12. 12
⢠Access BBC iPlayer
⢠Discover more shows
⢠Catch up with the latest BBC News text
and video clips at any time of the day
⢠Check the weather forecast in your area
1
13. Assignments , Live News Tie-Ins, Open Suggestions, User
Generated Ads, Crowd produced Films
COMMON PEOPLE
GET ROOM IN MAINSTREAM MEDIA
13
2
15. 15
"This Is AHHâ
Theme: What it feels like
when you take a sip of
Coke
⢠400 submissions from
teens all over the world
⢠40 clips made the final
⢠To be featured in teen
favorite TV networks
2
21. 21
Multi Source
Content
Acquisition
Collaborative
Aggregation
Multi Channel
Distribution
Marketing &
Brand
Management
Customer
Experience
Management
Human Resource Management
Procurement Management
Innovation Management
Rights & Assets Management
Finance, Legal, Regulatory
Capture Data at different points of M&E Value Chain, mine the data, get
insights and create algorithms to simulate future to get Foresight
3
23. 23For the 2014 Super Bowl: 24.9 million tweets, 381,605 tweets per minute, 50 million people & 185
million interactions on Facebook
Create innovative new Ad products and consumer
experiences in the exciting intersection of Twitter and TV
3
24. 24
Assist agencies and advertisers in making data-driven media planning and buying
decisions that incorporate the full impact of Twitter TV
3
25. 25
1. Delivers Suite of New Advertising Products
2. Advertisers to enhance their media plans by matching their own consumer data, and
third party consumer data, with anonymized Comcast subscriber data
3. Advertisers optimize national campaigns across the NBCUniversal portfolio on linear
television and target them at the household level on video on demand (VOD) inventory.
3
33. 33
Digital Business
Model
Digital Business
Processes/
Value Chain
Digital Business
Skills
Digital Content/
Digital
Programs
Digital Business
Operating
Model
Digital
Technology
Strategy
Digital
Technology
Architecture
Digital
Infrastructure
Digital
Technology
Governance
Digital
Applications
Digital
Business
Culture
Digital
Technology
Skills
34. Social
AnalyticsMobile
⢠CLOUD (ELASTIC COMPUTING, ELASTIC
STORAGE, ELASTIC NETWORKS)
⢠UNIFIED SECURITY
⢠INTERNET OF THINGS
SMAC
SMAC++
DIGITALIZING
M&E
ENTERPRISE
MEANS
REIMAGINING
34
⢠NETWORKS (Wired, Wireless)
40. ď Connected Gram Panchayats
ď 4G Broadband by Reliance in 22 Areas
ď Affordable smart devices
ď Digital India dream by PM
ď Government Mandate for Set-Top Boxes
40
46. ď Co-Create digital business strategy
ď Identify new sources of customer value
ď Create Digital Transformation Roadmap
ď Create Execution Governance for Digitalization
ď Embed digital capabilities into Enterprise
ď Quantify the success of a digital enterprise
ď Establish Customer Experience Management
46
48. 1. CREATE DIGITAL TECHNOLOGY STRATEGY
2. BUILD DIGITAL TECHNOLOGY ARCHITECTURE
3. ESTABLISH DIGITAL TECHNOLOGY FOUNDATION
4. CO-CREATE DIGITIAL BUSINESS BLUEPRINT
5. IDENTIFY PILOT DIGITAL INITIATIVES
6. IDENTIFY DIGITAL APPSTORE
7. ESTABLISH DIGITAL CENTERS OF EXCELLENCE
8. ESTABLISH NEW PARTNERSHIPS
9. FINALIZE NEW SOURCING METHODS 48
49. All rights reserved. No part of this document
may be reproduced, distributed, or transmitted
in any form or by any means, including
photocopying, recording, or other electronic or
mechanical methods, without the prior written
permission of BT & BT. For permission
requests, write to suresh_chandra@btbt.co.in