6. Nestle India a subsidiary of Nestle S.A. of Switzerland Incepted in 1962 manufactures a variety of food products such as infant food, milk products, beverages, prepared dishes & cooking aids, and chocolates & confectionary Presently the world's largest and most diversified food company
8. Continuously excel to achieve and maintain leadership position in the chosen businesses; and delight all stakeholders by making economic value additions in all corporate functions MISSION
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10. A pool of qualified suppliers that are directly aligned with underrepresented and emerging communities and can promote positive relationships with our customers
11. Better quality goods and services at a lower price as a result of increased competition and an extended supply base
18. The Corporate Wellness Unit was designed to integrate nutritional value-added in their food and beverage businesses. This unit is responsible for coordinating horizontal, cross-business projects that address current customer concerns as well as anticipating future consumer trends.
23. Marketing Target Market ï° Male and Female; Have many brands and products to meat the taste of each type of consumers. Have high allocation of advertising budget for endorser contract, TVC, print ads, and sponsorship activities. Have top endorsers who have a good image in the soap industry.
24. Distribution Nestle has worldwide distribution line Nestle has good distribution line to retailer Nestle has new ordering system, named Futures Ordering Program
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26. STRENGTHS strong support from its parent company the worldâs largest processed food and beverage company a presence in almost every country strong brands like Nescafe, Maggi and Cerelac continuously introducing new products for its Indian patrons on a frequent basis, thus expanding its product offerings
28. Expansion- potential to expand to smaller towns and other geographies Product offerings- The company has the option to expand its product folio by introducing more brands Global hub- Cheaper manufacturing facility at India than in other parts of the world  OPPORTUNITIES
29. Competition- immense competition from the organized as well as the unorganized sectors Changing consumer trends- increased consumer spending on consumer durables resulting in lower spending on FMCG products Sectored woes- Rising prices of raw materials and fuels, and interns, increasing packaging and manufacturing costs
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