5. First Impression
Digital Profile – Picture and achievements
Rapport
Halo Effect
Attractive
Well Groomed and dressed
Compliment
6. Like = Rapport
• Halo Effect - Attractiveness
• Similarities you share
• Compliments
• “Just Like you” – beware con man
• Common People you know
• Association with celebrities
15. Proximity Sells
1. Intimate Distance (touching to 45cm)
2. PERSONAL DISTANCE (45cm to 1.2m)
3. Social Distance (1.2m to 3.6m)
4. Public Distance (3.7m to 4.5m)
19. Magic Words – Get inside
• Everyone says that …(Social Proof)
• Everyone knows that …. (Social Proof)
• There are two kinds of People … (Curiosity)
• Most people … (Social Proof)
• There is an old saying … ( Credible)
• I have Good news and bad news (Curiosity – Unexpected)
• Let me tell you what happened to me .. (personal Story)
• Because
• Now
• Imagine
20. Magic Words
• I am just curious to find out – ice breaker
• I just found out
• Would it be ok - Presentation
25. Discount
1. Negotiate; don’t discount
2. Loss Aversion: Take away features – we can give
you additional 7% but will have to remove feature
X, Y – would that work for you
3. Give discount in odd numbers 3%, 7%, 9%, 11% -
not 5% , 10% or 15%
4. My Price is -- not - around, asking, regular