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IS GAMIFICATION DOOD?
“   Als hij maar geen ‘gamifyer’ wordt...*

                                             * ons moeder
VLIEGWERK. PLAYIFICATION.
INSTALLATEURS VAN SPEELSHEID
We onderzoeken “applied gaming”: spel/speelsheid in een niet-speelse context
We bouwen digitale speeltuinen (campagnes, apps, websites, platformen,...)
We experimenteren met eigen producten en apps
GAME
OVER
HOERA. EEN BADGE. ZUCHT.
“   Badgification: iemand belonen zonder dat die beloning
    gewenst is of gelinkt is met de uitgevoerde actie.
GAME SUCKS. REWARD IS OK.
“   Alleen extrinsieke motivatie. Spam 50 facebookvrienden
    en win een pak frieten.
GAME-MECHANIC ≠ FUN
“
    Games are not fun because they are games
    but when they are well-designed*
                               * Sebastian Deterding - coding conduct
GAMIFICATION IS NIET DOOD
“   Maar toch, als hij maar geen ‘gamifyer’ wordt...*

                                                    * ons moeder
1975   Voetbal. Kleurenwies. Manillen. Knikkeren. Bikkelen.




LUDIFICATION
“   Onze omgeving raakt doordrongen van spel.

       Voetbal. Kleurenwies. Manillen. Knikkeren. Bikkelen.
       Basketbal. Volleybal. Monopoly. Risk. Betoverde
       Doolhof. Mastermind. Donkey Kong. Larry Leasure
       Suite. Age of Empires. Civilization. Sim City.

2012   Smokkelspel in het bos. Stratego. Command &
       Conquer. Halflife. Portal II. Angry Birds. Kolonisten...
APPLIED GAMING
“   Gebruik wat werkt in spel (dus meer dan mechanics)
    en pas het toe in andere contexten
TYPE CONNECTION
“   Maakt van een informatieve site een eenvoudig
    maar aantrekkelijk dating-spelletje
FOLDIT
“   Gebruikt de populariteit van casual games
    om aan fundamenteel wetenschappelijk onderzoek te doen
HEE. WIJ DOEN DAT AL.
“   Groepsbevorderende spelen. Naamspelletjes.
    Sounds familiar?
VAN UBIQUITOUS COMPUTING
TOT UBIQUITOUS GAMING
SAMENGEVAT
1.  GAMIFICATION IS NIET DOOD
    Maar de term is verbrand na een hype vol foute voorbeelden



2. RUIMERE TREND: LUDIFICATION
    Spel wordt opgewaardeerd tot iets dat ook buiten vrije tijd nut heeft



3. HET LEVEN WORDT SPEELBAAR
     Meer kennis over spel en meer toegankelijke platformen
MAIL: JOOS@VLIEGWERK.BE | TWITTER: @VLIEGWERK
              WWW.VLIEGWERK.BE




                 (C) VLIEGWERK 2012

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Playification, Gamification & Ludification

  • 1. IS GAMIFICATION DOOD? “ Als hij maar geen ‘gamifyer’ wordt...* * ons moeder
  • 2. VLIEGWERK. PLAYIFICATION. INSTALLATEURS VAN SPEELSHEID We onderzoeken “applied gaming”: spel/speelsheid in een niet-speelse context We bouwen digitale speeltuinen (campagnes, apps, websites, platformen,...) We experimenteren met eigen producten en apps
  • 4. HOERA. EEN BADGE. ZUCHT. “ Badgification: iemand belonen zonder dat die beloning gewenst is of gelinkt is met de uitgevoerde actie.
  • 5. GAME SUCKS. REWARD IS OK. “ Alleen extrinsieke motivatie. Spam 50 facebookvrienden en win een pak frieten.
  • 6. GAME-MECHANIC ≠ FUN “ Games are not fun because they are games but when they are well-designed* * Sebastian Deterding - coding conduct
  • 7. GAMIFICATION IS NIET DOOD “ Maar toch, als hij maar geen ‘gamifyer’ wordt...* * ons moeder
  • 8. 1975 Voetbal. Kleurenwies. Manillen. Knikkeren. Bikkelen. LUDIFICATION “ Onze omgeving raakt doordrongen van spel. Voetbal. Kleurenwies. Manillen. Knikkeren. Bikkelen. Basketbal. Volleybal. Monopoly. Risk. Betoverde Doolhof. Mastermind. Donkey Kong. Larry Leasure Suite. Age of Empires. Civilization. Sim City. 2012 Smokkelspel in het bos. Stratego. Command & Conquer. Halflife. Portal II. Angry Birds. Kolonisten...
  • 9. APPLIED GAMING “ Gebruik wat werkt in spel (dus meer dan mechanics) en pas het toe in andere contexten
  • 10. TYPE CONNECTION “ Maakt van een informatieve site een eenvoudig maar aantrekkelijk dating-spelletje
  • 11. FOLDIT “ Gebruikt de populariteit van casual games om aan fundamenteel wetenschappelijk onderzoek te doen
  • 12. HEE. WIJ DOEN DAT AL. “ Groepsbevorderende spelen. Naamspelletjes. Sounds familiar?
  • 13. VAN UBIQUITOUS COMPUTING TOT UBIQUITOUS GAMING
  • 14. SAMENGEVAT 1. GAMIFICATION IS NIET DOOD Maar de term is verbrand na een hype vol foute voorbeelden 2. RUIMERE TREND: LUDIFICATION Spel wordt opgewaardeerd tot iets dat ook buiten vrije tijd nut heeft 3. HET LEVEN WORDT SPEELBAAR Meer kennis over spel en meer toegankelijke platformen
  • 15. MAIL: JOOS@VLIEGWERK.BE | TWITTER: @VLIEGWERK WWW.VLIEGWERK.BE (C) VLIEGWERK 2012