1. VLAD GOLOVIN
EFFECTIVE LEADER WITH GLOBAL EXPERIENCE IN SALES AND MARKETING
+16468671946 | New York | golovin2011@gmail.com | linkedin.com/in/golovin
AREAS OF EXPERTISE
• Negotiations • Marketing Strategy • Sales Management
• Business Development • Market Expansion Strategy • Digital Marketing and CRM
• Account Management • Effecting Training and
Coaching
• Business Alliances and
Partnerships
PROFESSIONAL SUMMARY
Identifier of significant opportunities across several industries. Both domestically and internationally.
Using 15 years of progressive experience, I build effective sales and marketing strategies that increase
revenues.
Helped companies of different sizes grow overall efficiency and profits, while offering a winning blend
of sales, marketing, strategic and leadership acumen.
Open-minded, hands-on manager adept at hiring, training and motivating teams.
Multilingual (English, Russian and Japanese) and an expert in CRM systems and SaaS/digital tools.
Expert in both “traditional” and digital channels.
PROGESSIONAL TESTIMONIAL
“Vlad personifies our hands-on & impactful business approach. He is a true specialist in building effective sales
& marketing strategies and sales excellence programs, as well as executing them effectively with our clients. He
has a very sharp thinking while being also highly pragmatic and results oriented. His relationships skills also
contribute to reach high level of commitment from operational teams.”
Olivier Guiard-Schmid, Managing Partner at Powering
PROFESSIONAL EXPERIENCE
Powering, USA and Global 2012 – present
Director
Powering is a Sales & Marketing Effectiveness company.
As a Director, I design, manage and execute large-scale Sales and Marketing projects. Projects involve
consulting, change management, systems upgrade and training initiatives for companies in different industries.
Some of the clients & projects:
Large home improvement company: managed the complete sales and marketing transformation (online /
offline / omni-channel) that increased sales by 15%.
OSA DC (AI and Blockchain in Retail): managed global sales process and investor relations.
Shell: proactively led the exploration of a chemicals market, developed marketing and business
development strategies.
Weathernews: launched new office (Houston), developed marketing and business development strategy.
Boston Consulting Group: expert on engineering industry (EPC). Produced actionable market entry plan,
work force recommendations and competitive analysis.
McKinsey & Company: expert on effective B2B industrial marketing and sales in Asia.
Delivered multiple digital marketing projects: SEO, marketing automation, growth marketing.
2. The Gap Partnership, New York November 2016 – June 2017
Senior Negotiation Consultant and Trainer
The Gap Partnership offers the most effective negotiation training & consulting in the world.
Delivered highly effective negotiation consulting and negotiation workshops all over the USA. Clients
included Walmart, Conoco, Target, Thermo Fisher Scientific.
Hilti, Liechtenstein and South East Asia January 2011 – January 2012
Senior Market Development Manager
Responsible for Hilti’s business in the energy sector in South East Asia – 6 countries.
Developed marketing, branding and sales strategies. Expanded sales and marketing channels.
Developed multiple alliances and partnerships, improving the bottom line and overall efficiency.
Responsible for hiring and development of sales and marketing managers, in six countries.
Managed, marketed and developed the Technical Consulting Center in Malaysia.
Petrofac International, Dubai September 2008 – September 2010
Sales and Marketing Manager
Facilitated the expansion and development of the company’s business in Eastern Europe. Achieved multi-
million contracts (engineering and training services). Developed marketing plans and business plans.
Through high-level relationship building, contributed to bringing company closer to billion-dollar contract.
Shell, Japan / Russia / Holland January 2007 – May 2008
Commercial Manager
Acted as the crucial link between commercial and technical teams, for the biggest energy project in the
world (budget: 20 billion USD). Facilitated business growth and project’s success.
Managed various aspects of LNG marketing, global business development and commercial contract
negotiations. Responsible for business plan, marketing plan and work force plan.
Partially managed the 5 billion USD expansion budget, allocating project resources based on market
intelligence, commercial priorities and international politics.
Nippon Oil USA, Chicago and Los Angeles 2005 – 2007
Sales and Marketing Manager
Led the introduction of ENEOS (premium Japanese motor oil) to the US market. Grew B2B and B2C sales.
Managed accounts and developed new business. Established network of wholesale distributors in the USA.
Developed marketing strategy: sponsorships, market research, partnerships, branding and advertising.
Developed online marketing campaigns, including the launch of the first website: eneos.us
EDUCATION
University of California, Los Angeles, CA
Professional certificate in marketing
Baylor University, Hankamer School of Business, Waco, TX
Integrated Management Seminar
Nagoya University School of Law, Japan
Masters (LL.M.) in International Relations
Nizhny Novgorod State University, Russia
Masters (M.A.) in History and Education