Why some tech companies rebranded and 7 ways to tell if you need to consider a rebranding strategy.

1. Logos and brands, just like people, need makeovers. Some
brands get a facelift to stay relevant, while others need to
renew their message due to a change inside the company.
Here are seven instances in which you need to consider a
rebranding strategy.
When your company merges with another brand1
When United Airlines and Continental Airlines merged together
in 2010, the name stayed as United Airlines and incorporated the
Continental Airlines globe icon.
When Price Waterhouse and Coopers & Lybrand merged in 1998,
they joined their names into one new name,
Price Waterhouse Coopers.
That merger rebrand went
through another facelift in
2010 and became PwC,a
much simpler and modern
combination.
When one company Is bought by another2
Facebook bought the photo editing and sharing
app Instagram in 2012. The original logo that
resembled an analog polaroid camera was replaced
with a digital version in pink and orange.
When A company Appoints a new head of staff3
The Huffington Post underwent a rebranding when Arianna Huffington
resigned. When new editor-in-chief Lydia Polgreen took her position in
2017, the name and the look of the website were changed to reflect
the changes inside the company.
When YOUR brand has acquired the wrong image 4
Burberry, a British fashion company, underwent a major
rebranding in the early 2000s, going from a brand associated
with gang wear to a high-end digital fashion icon.
When you want to reach a different kind of customer5
TNT is a cable network for drama movies and series. For
years, the slogan has been “We know drama.” In 2012,
the tv brand wanted to reach younger masculine
demographic and decided to rebrand.
DRAMA.PERIOD.
When you grow out of your initial mission6
Airbnb started off as an app to find budget travelers an affordable
alternative, someone’s spare bedroom. The app and service took off
to unexpected heights quite quickly and the available listings started
becoming more upscale.
When your brand needs to catch up with the market7
Brands like Apple have been around for a long time and they always
know how to stay ahead of the game, or at least never fall behind. Its
logo has changed over time to represent the brand perfectly.
1976 1977 - 1998 1998 1998 - 2000 2001 - 2007 2007-2014
Source:
http://blog.visme.co/rebranding-strategy/
Created With Visme
After the original rebranding,
there was another in which
”airlines” was removed.
2014 - Present