presentation @ 1st International Workshop on Future Search Engines at INFORMATIK 2014, September 22, 2014, Stuttgart (Germany) Keck, M., Herrmann, M., Henkens, D., Taranko, S., Nguyen, V., Funke, F., Schattenberg, S., Both, A., Groh, R.: Visual Innovations for Product Search Interfaces, 1st International Workshop on Future Search Engines at INFORMATIK 2014, 2014 http://visea-project.de/

1. 1st International Workshop on Future Search Engines - INFORMATIK 2014
Visual Innovations for
Product Search Interfaces
MON, 22 SEP 2014 - Stuttgart
Chair of Media Design
Technische Universität Dresden
This work has been supported by the European Union and the Free State Saxony through the European Regional Development Fund
Mandy Keck

2. Introduction
__
research project »VISEA - Visual Search Interfaces«
__
focus: visual interfaces for product search
__
use case: travel search + financial search
Problem:
__
vague information need has to be transformed into a
specific search query (Dörk et al. 2012)
Our Objective:
__
supporting vague feelings and ideas in the process of information seeking
__
providing alternative visual approaches for product search besides the established keyword search paradigm
Fig. 01
TRAVEL SEARCH INTERFACE: WWW.OPODO.COM
Fig. 02
SEARCH INTERFACE FOR FINANCIAL PRODUCTS:
WWW.BOERSE-STUTTGART.DE

3. INFORMATIK 2014 - FoRESEE Workshop 22 Sep 2014 Visual Innovations for Product Search Interfaces 3 | 11
Motive-based Search
Motive:
__cause of search, specifies some general conditions
__influenced by emotions and interests of the user
NAVIGATIONAL
SEARCHING
TRANSACTIONAL
SEARCHING
INFORMATIONAL
SEARCHING
reaching a particular site performing a certain transaction acquisition of information
MOTIVE-BASED SEARCH
LOOKUP
EXPLORATORY
SEARCH
known-item-search,
fact-finding, verification
knowledge acquisition,
discovery, comparison
vague information need (motive),
aim: finding a suitable product
Fig. 03 MOTIVE-BASED
SEARCH IN CONTEXT
OF SEARCH ACTIVITIES
(CF. MARCHIONINI
2006, WHITE 2009)
AND WEB SEARCH
INTENTION (CF. BRODER
2002, JANSEN 2008)

4. INFORMATIK 2014 - FoRESEE Workshop 22 Sep 2014 Visual Innovations for Product Search Interfaces 4 | 11
Search Paradigms
TUNKELANG 2006:
Direct Search
__allows users to simply write queries in a text box
Navigational Search
__provide guidance through the use of taxonomies
Clemmer & Davis 2011:
General to Specific
__use abstract criteria to progressively narrow down
the result set to the desired set of answers
Specific to General
__starts with an example
__can be generalized to find similar results
GERNERAL TO SPECIFIC SPECIFIC TO GENERAL
DIRECT SEARCH NAVIGATIONAL SEARCH
FACETED SEARCH
FACETED BROWSING
FLICKR
GOOGLE IMAGE
SEARCH
LAST.FM
RETRIEVR

5. INFORMATIK 2014 - FoRESEE Workshop 22 Sep 2014 Visual Innovations for Product Search Interfaces 5 | 11
Visual Exploration System for Product Searches
Recommendation-based Search Approach:
__hides complex data strcuture of the search system
__leads to a small result set in a few steps
Analytical Approach:
__provides a deep insight into the data structure
__enables evaluation of the chosen product in comparison to the remaining information space
Seach by Example Approach:
__support users with little knowledge of the search domain
__goal: familiarizing with product features, finding of similar products

6. INFORMATIK 2014 - FoRESEE Workshop 22 Sep 2014 Visual Innovations for Product Search Interfaces 6 | 11
Recommendation-based Search Approach
‚getInspired‘ interface for travel search: triggers emotionally driven decisions

7. INFORMATIK 2014 - FoRESEE Workshop 22 Sep 2014 Visual Innovations for Product Search Interfaces 7 | 11
Analytical Approach based on Parallel Coordinates
analytical interface for multidimensional finanical data

8. INFORMATIK 2014 - FoRESEE Workshop 22 Sep 2014 Visual Innovations for Product Search Interfaces 8 | 11
Analytical Approach based on Parallel Sets
analytical interface for travel search

9. INFORMATIK 2014 - FoRESEE Workshop 22 Sep 2014 Visual Innovations for Product Search Interfaces 9 | 11
Search by Example Approach
Basiswert Produktgruppe
Zins
Rohstoff
Währung
Aktie
Wert
Index
Volatilität
Bonus-Zertifikat
Deutsche Post AG
12/2014 (SG42OT)
BONUS-ZERTIFIKAT - DEUTSCHE BANK AG 12 /2014 (SG21Q6)
PERFORMANCE 1 JAHR: -6.59%
PERFORMANCE 6 MONATE: +3.23%
PERFORMANCE 1 MONAT: -2.90%
PERFORMANCE 1 WOCHE: +4.98%
PRODUKTTYP:
PRODUKTGRUPPE:
BONUSZERTIFIKAT
Bonus-Zertikate haben eine feste Laufzeit. Weiter wird ein Bonuszertikat durch zwei Param-eter
bestimmt, die Barriere, auch Sicherheitslevel genannt, und das Bonuslevel. Abhängig von
der Wahl dieser Parameter reagiert der Wert des Zertikates auf die Entwicklung seines Ba-siswertes.
Das Sicherheitslevel spielt eine wesentliche Rolle: Berührt oder durchbricht der Basiswert die
Barriere während der Laufzeit auch nur ein einziges Mal, dann ändert sich der Charakter des
Bonuszertikats vollständig: Es wird zu einem normalen Trackerzertikat und der Bonus ist un-widerru
ich verloren, auch wenn am Fälligkeitstag der Basiswert wieder über der Barriere liegt.
Allerdings unterscheidet sich die Rendite eines Bonuszertikates von der eines Trackerzerti-
kates, da der Preis des Bonuszertikates um den Wert der Barrieroption über dem Preis eines
entsprechenden Trackerzertikates liegt.
BASISWERT:
INDEX
LAUFZEIT:
BEWERTUNGSTAG:
19.12.2014
AUSGABETAG:
12.04.2012
WERT:
BRIEF:
47.45
GELD:
47.35
visual approach for similarity search in a financial product search scenario

10. INFORMATIK 2014 - FoRESEE Workshop 22 Sep 2014 Visual Innovations for Product Search Interfaces 10 | 11
Conclusion Future Work
__search experience and speed in product search
scenarios can be significantly improved by visually
appealing interfaces
__recommendation-based approach: good results in
short time
__analytical approach: better results, but requires more
effort and time
challenges:
__management of a huge variety of different informati-on
sources and formats
__good balance between insights in the underlying data
sources and a user-friendly, easily comprehensible
interface
GERNERAL TO SPECIFIC SPECIFIC TO GENERAL
DIRECT SEARCH NAVIGATIONAL SEARCH
PARALLEL
COORDINATES
GET-INSPIRED
PARALLEL SETS
SEARCH BY
EXAMPLE

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References
Dörk, M.; Williamson, C. and Carpendale, S.: Navigating tomorrow’s web: From searching and browsing to visual exploration. ACM Trans.
Web 6, 3, Article 13, 28 pages. New York, USA (2012)
Broder, A.: A taxonomy of Web search. SIGIR Forum, 36(2), 3–10., 2002
Jansen, B. J., Booth, D. L., Spink, A.: Determining the informational, navigational, and transactional intent of Web queries. Inf. Process.
Manage. 44, 1251-1266., 2008
Marchionini, G.: Exploratory search: from finding to understanding. Communications of the ACM. New York, USA: ACM, 41-46, 2006
White, R. W., Roth, R. A.: Exploratory Search: Beyond the Query-Response Paradigm. San Rafael, California: Morgan and Claypool
Publishers, 2009
Tunkelang, D.: Dynamic category sets: An approach for faceted search. ACM SIGIR, 6, 2006
Clemmer, A. Davis, S. Smeagol: A “Specific-to-General” Semantic Web Query Interface Paradigm for Novices.volume 6860 of Lec-ture
Notes in Computer Science, pages 288-302, Springer Heidelberg Verlag, 2011