Getting seen in organic search and being visible online can be broken down into a few core components of search engine optimization or SEO. We will cover the 5 main pillars for good website visibility online and give you great tips for each so you can rank high in organic search within Google and other major search engines.

1. Search engine optimization (SEO) is the practice of increasing the
Quantity and Quality of Traffic to your Website, and getting Ranked in
Google at the top of the Organic Search Listings to get More Leads and
Sales for your Business. This Should Make us Smile : )
MOMENTUM
SEO Presentation
2018
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2. In today’s competitive market, SEO is more important than ever. Search engines serve
millions of users per day looking for answers to their questions or for solutions to their
problems.
Why Invest in SEO Services?
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3. The key factor here is this, “These Search Users are Ready to BUY NOW.” or are at
least interested in buying from a brand they trust, as they use Google Search.
The Shift to Inbound Marketing
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4. So How do we Get in Front of More CUSTOMERSOnline?
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5. Complete Inside Look in the Life of An SEO Guy!
This is our mascot ‘DeepMind’, He’s Got a Red Bowtie and he came ready to WORK!
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6. Search Engine Optimization can be broken down into a few main sections that if
implemented correctly will get the maximum results for our time and efforts. We will
now take a look at the core components of an online SEO campaign.
Focus Your SEO Efforts on What Matters Most
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7. Technical SEO –Preform a Site Audit.
1. Site Audits for Technical SEO:
A technical SEO audit is an in-depth assessment of every aspect of the
website that may be affecting Search Engine SEO and visibility. The ultimate
goal of the audit is ensuring that the site meets the requirements for
indexing in major search engines.
• Site Map
• Robots Txt file
• Check for Broken Links
• Check for 404 Errors
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8. On-Page SEO– Keyword Research & Meta Tagging.
2. Some On-Page SEO Factors:
On-Page SEO is where you construct your web pages and implement
certain techniques to help you rank as high as possible on search engine
result pages (SERPs).
• Keyword in Page URL
• Keyword in Meta Title
• Keyword in Description
• Keyword in “Alt Image” Tag
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9. Local SEO – Expand Your Reach with Directories.
3. Example Online Directories:
Local SEO is the practice of increasing the search visibility of brick-and-
mortar businesses or companies with physical locations to show up more
often in Search Results. Always remember to keep your (NAP Listings)
consistent.
• Google My Business
• Bing Places for Business
• Yellow Pages
• BBB
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10. Off Page SEO–Build Links To Your Website.
4. Where to Get Links from:
Building links is one of the many tactics used in search engine optimization
(SEO) because links are a signal to Google that your site is a quality
resource worthy of citation. Therefore, sites with more backlinks tend to
earn higher rankings.
• Guest Posting
• Social Media Accounts
• Blogging Platforms
• Multi-Media Sites
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11. Mobile SEO Optimization – The Rise of Smartphones.
5. Mobile Optimization Tips:
Mobile SEO means optimizing the customer experience of your site for
mobile and making it recognizable by Google. Even if you already have a
standard website, Google won’t be able to understand it unless it’s
configured properly. An unprepared site will rank poorly on mobile.
• Mobile Responsive Site
• UX Optimized
• Site Speed
• AMP Plugin for WP
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12. Reporting on SEO –Traffic, Targets & Goals.
6. SEO Reporting:
SEO without measuring, reporting, and analyzing, is like flying blind: you
may be moving, but you have no idea if you’re going in the right direction
and if what you’re doing is working. Always ensure you have Google
Analytics tracking set up on your website.
• Set Up Google Analytics
• Set Up Google Search Console
• Set Up Goals in GA
• Automate Monthly Reports
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13. Get in Touch
Address (Head Office)
9 Angel Court,
Kingsville Ont.
Phone & Fax
Mobile: (+1 ) 519 890 3979
Phone: (+1 ) 519 712 9340
Partners
Cowlick Studios: (+1 ) 519 329 4146
SpeedPrint: (+1 ) 519 322 2679
CB Marketing: (+1 ) 519 980 7151
Web
Website: www.seobank.ca
Email: info@seobank.ca
Social Media
Twitter: twitter.com/SEOBANKca
Facebook: facebook.com/seobankca
Skype
You can set up an Online chat
with us via Skype 24/7
Username: chris.labbate
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14. Brought to you by :
SEE YOU SOON...
www.seobank.ca