You must understand technology in order to be efficient and to stay relevant in this world of ever changing apps, software, tech companies, etc. You do not have to be a geek and immerse yourself in information you have no interest in learning about. Take a look.

1. And Your Small Business
Nancy Leve
www.VirtualFundamentals.com
March 5,2013

2.  45% of American adults own a smartphone;
25% a tablet (e.g. iPad.) # grows every day.
 How does your website look if accessed via a
smaller device
 Get a tablet/smart phone for you
 Part of your image as a connected business owner
 Message: Accessible 24/7, keeping up with technology,
using the latest equipment
 Be more productive from anywhere
l
Virtual Fundamentals 2013

3.  Create a QR code (quick response bar code)
 Goes to your phone number or links to your
website/to a video/to a registration page for your
event/etc.
 Free creator software: GOQR.me, Kaywa, Microsoft
Tag (ability for color rather than black and white)
 Test it and add to business card, flyers, posters
 People with a free QR reader app on their
mobile device can scan the QR code
 no need for them to type in url or telephone numbers
Virtual Fundamentals 2013

4.  Software, applications, etc that you can access
from anybody’s device are cloud based
 Email, iTunes, Email Service Provider
 Facebook and other social media channels
 Use it for backup
 E.g.Carbonite
 Use it to share
 Evernote – between your devices
 With co-workers: Google docs, google calendars
 Dropbox Virtual Fundamentals 2013

5.  Don’t need more disk space
 Don’t need to buy expensive software
 Accessible from all devices and from anywhere
 Is it secure????
 Who to trust
 Are we increasingly vulnerable to outside attacks?
Virtual Fundamentals 2013

6.  Skype or Zoom.us
 Free for one-on-one Pay for multiple conference
calling
 Do eye contact
 Superior to phone and email
 Join Me
 See my screen or let me see your screen
 Want to Host Webinars?
 A review of online webinar software:
http://abetteruserexperience.com/2013/01/a-survey-
of-6-top-webinar-platforms-for-business/
Virtual Fundamentals 2013

7.  You Tube: Incredible resource to small business
owners
 ‘How to’ on any subject you choose
 Local 3-hour Workshops: SCORE Broward
 Online webinars
 Google has videos teaching you Google related
stuff…as does LinkedIn and Facebook
 Online access to free courses through ivy
league universities
Virtual Fundamentals 2013

8.  Number of visitors to website?
 Quality over quantity- bounce rate
 Where they came from”
 Ratio of conversion to customers
 Revise what doesn’t work
Virtual Fundamentals 2013

9. Virtual Fundamentals 2013

10. Virtual Fundamentals 2013

11.  Leave site after seeing one page
 Average = 40%
 Bad = over 55%
 Fix
 Keywords
 Design – clean/easy to use
 Navigation – too complicated
 Content- jargon, long text, no images, not saying
anything
Virtual Fundamentals 2013

12.  Keywords-
 Search words or phrases used by potential clients
when looking for your products and services
 Paid advertising- PPC – prices vary
 Captures only 30% of searchers
 Run special offers for $100 free
 Organic ranking- natural results
 Top 3 get 58% of all clicks
 Search engine algorithms – in 2010 they made 500+
algorithm changes
 Can be maximized by on page and off page SEO
Virtual Fundamentals 2013

13. Virtual Fundamentals 2013

14.  Search engine ranking changes
 Past = keyword stuffing and building back links
 New tactics: rewarding fresh content and social
media
 New recommendations to hire content provider vs
SEO expert
 In 2010 google made 500+ algorithm changes
 Moving towards personalized results based on
your relationships, past behavior, location
Virtual Fundamentals 2013

15.  Choose an appropriate website name
 Think yellow pages
 Use company name (Whois.net)
 Use .com rather than .net or .biz, etc.
 Grow brand awareness
 Website visibility/promotional
 Business cards, email signature, email address
 Invoices, shopping bags, signage, flyers
 Voice mail message
 In person networking opportunities: meetup,
Chamber, presentations 2013
Virtual Fundamentals

16. QUESTIONS
Virtual Fundamentals 2013