4. (Initial)
Product
Packaging
Recruitment
Did not fulfil planned capacity
and other talent processes!
this must be done as soon as after Talent Allocation !
Customised
Understand
--Focus
(Additional) Product Packaging
7. 1!
UNDERSTAND!
--------!
FOCUS!
(Initial)
Product
Packaging!
Understand (Internal)
• KSA requirement analysis!
• What kind of Knowledge, Skills, and Attitude is
required for a member in oGIP?!
• Last cycle’s membership
profile data!
• Customer feedback (NPS)!
• Survey TXP outcome: alumni!
• Surveying successful alumni, asking them which
part of TMP/TLP contribute most to their success
today? And then find out the common elements.
Make sure the results reflect in the product
packaging processes.!
14. 2!
CUSTOMIZE!
(Initial)
Product
Packaging!
Customer Value Canvas
1a) Job-to-be-done:!
• Describe what a specific customer segment is trying
to get done. It could be the tasks they are trying to
perform and complete, the problems they are trying
to solve, or the needs they are trying to satisfy.!
1b) Pains:!
• Describe negative emotions, undesired costs and
situations, and risks that your customer experiences
or could experience before, during, and after getting
the job done.!
1c) Gains:!
• Describe the benefits your customer expects,
desires or would be surprised by. This includes
functional utility, social gains, positive emotions, and
cost savings.!
For more details, visit
http://businessmodelalchemist.com/blog/2012/08/achieve-product-market-fit-with-ourbrand-new-value-proposition-designer.html !
15. 2!
CUSTOMIZE!
(Initial)
Product
Packaging!
Customer Value Canvas
2a) Products & Services:!
• List the products and services you offer that help
your customer get either a functional, social, or
emotional job done, or help him/her satisfy basic
needs!
2b) Pain relievers:!
• Describe how your products and services eliminate
or reduce negative emotions, undesired costs and
situations, and risks your customer experiences or
could experience before, during, and after getting
the job done? !
1c) Gain Creators:!
• Describe how your products and services create
benefits your customer expects, desires or would
be surprised by, including functional utility, social
gains, positive emotions, and cost savings? !
For more details, visit
http://businessmodelalchemist.com/blog/2012/08/achieve-product-market-fit-with-ourbrand-new-value-proposition-designer.html !
17. Gains:!
• Global network of young people!
• Interaction with corporate world!
• Meet new friends with common vision and
values!
• Self-discovery and self-awareness!
• Attitude to challenge status quo and step
outside comfort zone!
• Take responsibility and ownership!
• Develop and create experience for others !
• Expand horizon and interest in world issue!
• Gain practical management knowledge and
leadership skills!
• Experience different culture!
• Alumni network!
• Intensive learning and working experience!
Pains:!
• Require too much time investment!
• Sometimes the harder we work don’t mean
more we learn!
• Large workload and pressure compare to
other students!
• Money investment for conference attendance!
• Others (friends + family) don’t usually
understand what you are doing!
• Affect academic results/ health!
FOR EXAMPLE: top
students in Business School!
Job-to-be-done:!
• Graduate with good grades!
• Get into a good career after
graduation/ career development!
• Want international experience!
• Gain practical (work) experience/
learning!
• Achieve large “ROI”!
• Personal and professional
development!
• Participate in democratic and
dynamic organisation!
• Contribute to a noble goal/ vision!
• Expand personal and professional
network!
• Build up better CV!
18. Product & Services: !
(oGIP TMP experience)!
• Sub-product and students market
research!
• EP recruitment/ induction event OC!
• Returnee follow up and showcasing!
• Local/ national/ international
conferences attendance !
• Trainee buddy!
• CEEDership!
• Skills training by/ conversations
(Y2B) with corporates!
Gain creators:!
• Allow business students to exercise their
learning practically in real world scenario!
• Event OC allow students to interact with
Top talent!
corporates and other stakeholder!
• Conferences allow students to expand their
network and step outside comfort zone!
• Trainee buddy and CEEDership allow cultural
interaction and raise interest in world issues.!
• Interaction with (potential and returnee) EPs
made students aware of the impact they have
on others.!
• Reviews with TL and conference attendance
allow time for self-reflection.!
Pain relievers:!
• Regular reviews with TL allow students to be
aware of their learning with respect to time!
• Platform like short term experiences allow
students to balance academic, life, AIESEC!
• Interaction with corporates through AIESEC
opens up career options!
• Practical experiences and support allow
students to clearly tell their stories to
externals (with CVs), family and friends!
• LC reinvestment releases pressure financially!
20. 1!
UNDERSTAND!
--------!
FOCUS!
(Additional)
Product
Packaging!
First thing we MUST “understand”:
• Identify the outstanding
roles, and understand the
key reasons why they were
not fulfilled!!
• This must be kept in mind
during the (additional)
product packaging process.!
• Therefore, we can be
SPECIFIC and not general!
23. 1!
UNDERSTAND!
--------!
FOCUS!
(Additional)
Product
Packaging!
Focus
• Match up the internal and
external “understanding”, based
on the outstanding roles after
recruitment.!
• Making a decision on which
market to focus on for which
roles.!
• Usually there is no direct exact
match between internal and external
understanding, therefore, “learning &
development” is necessary to full in
the gap.!
