5. TOPIC
CONTENT
SALES
MANAGEMENT
PRODUCT
FOCUS
What the product is, how to sell, the
values propositions.
Why focus on sub-product: to ensure
members understand how to sell based
on supply
EXCHANGE
PROCESS
Raising
Raising Operation
Contracts Management
Matching
Realizing
Receptions
VISA
Minimum Quality Deliveries
Quality
NPS Operation
Firefighting
Market Research and Segmentation
Product packaging
Sales Techniques
OBJECTIVES
TARGET
Know how to sell the product of iGIP to
companies
Understand the iGIP based on the
subproducts and supply
Members,
Leaders,
VPs
Understand how to manage the entire
exchange process in iGIP
7. TOPIC
CONTENT
OBJECTIVES
TARGET
SUBPRODUCT
PACKAGING
Specific sub product; what;why;how; the values
propositions and packaging
Know how to package
subproducts to the external
reality
Leaders &
VPs
MARKET
RESEARCH
AND
SEGMENTATION
Advanced research and segmentation based
on sub product
Understand how to get the
needed data from the market for
iGIP delivery
Leaders &
VPs
SALES
SPECIALIZATION
Sales based on sub product and how to make it
effective and focus
Get the next level of sales for
more efficiency and volume
Leaders &
VPs
CUSTOMER
RELATIONSHIP
MANAGEMENT
Leaders &
VPs
Database of Sales activities (software or virtual
space), account management and account
transition.
Make sure partners are retained in
a long term perspective
9. TOPIC
CUSTOMER
LOYALTY FOR
ORGANIZATION
S
CONTENT
Creating and maintaining
long-term partnerships with
organizations (ex. schools,
universities, NGOs etc)
Dealing with different
stakeholders (ex. embassy
CUSTOMER
LOYALTY FOR
STUDENTS
Building a customer
relationship with students
(since EwA)
Minimums of EP preparation
How to satisfy our customers
OBJECTIVES
TARGET
Shift the mindset of memebrs from short-term
raising to long-term relations with
stakeholders.
Know how to create and maintain long-term
partnerships.
Leaders, VPs
Understand the standards and extra deliveries
in oGCDP in order to have promoters and
develop leadership
Leaders & VPs
11. TOPIC
PROCESS
OPTIMIZATION
CONTENT
OBJECTIVES
TARGET
Conversion from Sale to Raise
Approach umbrella organization
Attend corporate events
Make proposal easier process
Utilization of networks (BoA, Alumnae)
Capitalized partnership in other LCs or even country
Conversion from Raise to Match
Raise a matchable TN
Raise based on LC partnership
Raise based on S&D analysis
Conversion from Match to Realize
Supply and Demand Analysis
LC Partnerships
Peak Season Understanding
Conversion from Realize to Re-Raise
Fast feedback system and follow up
Upscale partnership - Upselling
Mass Realization Project
In kind partner for accomodation
Upscale partnership benefit (accomodation providers)
Understand what part
of the exchange
process can be
improved to increase
results
Leaders,
VPs