The document discusses developing a minimum viable product (MVP) for an Indian healthcare startup using a lean, mobile-first approach. It emphasizes focusing on an MVP to validate ideas with customers, adopting continuous delivery to get early feedback, and sharing case studies of companies like E4.com and jobsitewhite.co.uk that successfully used this approach. The presentation provides tools for building landing pages and analytics and concludes by inviting questions and feedback.

1. Product Ideation
10th April, 2013
Ambitious missions need disruptive thinking

2. Vineet Shukla
Currently developing a product for an Indian start-up in the
Healthcare domain

3. Things we will cover…
! Minimum Viable product
! Mobile First Approach
! Case studies

4. Concept

5. How many of you have a business idea ?

6. dare to dream
1
32
213
3
12
321
123
235

7. USP or differentiator
market leader
revenue plan
dare to take a different route…

8. Product development approach

9. How do you plan to implement the idea ?

10. Traditional process
Creative
Business
vision
Build
IT
Product
Customer

11. Inefficient process
Unrealized
Little
feedback
Creative
Disconnect
BusinessInefficient
vision
Build
IT
Late
Customer
Product Not Useful,
Usable or
Desirable

12. Customer development
Design
Continuous
Lean thinking
Delivery

13. Design Idea
s
De
ea
d
ign
I
n
Design Ideaea
esign Id
sig g Ide
DesiDn sIid n Id
g e gea Idea
Design Ide
Design Ide
sign Idea
sign Id
ign d
Design Idea
Design Idea

14. Focus
on Minimum

15. and not
Minimum

16. Lean thinking
Collaborative
Customer
involved
Design & build
Minimum Viable product
MVP
Incremental
shipping
Fail fast

17. Benefits
!
!
!
!
Faster time to market
Validate the idea
Develop the right product
Feedback from Users

18. Case studies
Indian Healthcare start-up

19. iscover
D
Why?
Envision
Incept
Build
Evolve
What?
How?
Do!
Assess

20. iscover
D
Why?
Envision
Incept
Build
Evolve
What?
How?
Do!
Assess
End users are very important

21. mobile first approach

22. mobile first approach

23. mobile first approach
less real-estate

24. mobile first approach

25. mobile first approach

26. mobile first approach

27. Case studies

28. Case studies

29. Case studies

30. Case studies
E4.com

31. Case studies

32. Case studies
jobsitewhite.co.uk

33. Case studies
and many more…

34. Case studies
and many more…
visit: www.thoughtworks.com

35. Tools

36. Tools
http://launchrock.co/

37. Tools
Build, publish and test landing pages
http://unbounce.com/

38. Tools
E-commerce Customer Intelligence
https://www.kissmetrics.com/

39. Questions ?
mail to :
vineets@thoughtworks.com

40. Feedback
What went well
mail to :
What can be improved
vineets@thoughtworks.com