56. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
Friday, April 15, 2011
58. What are we going to talk about?
Friday, April 15, 2011
59. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Friday, April 15, 2011
67. How do we spend our time?
4%
6%
39%
19%
33%
Friday, April 15, 2011
68. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Friday, April 15, 2011
74. Comscore: CPA/CPC
You are not rewarded for what you do
Friday, April 15, 2011
75. Comscore: CPA/CPC
You are not rewarded for what you do
85% never clicks on anything during the month
3% does 80% of the clicks
80% increase in visiting websites within 2 month
100% increase in search
17% increase in offline sales
27% increase in online sales
Friday, April 15, 2011
76. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
Friday, April 15, 2011
77. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
Friday, April 15, 2011
154. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Friday, April 15, 2011
223. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
Friday, April 15, 2011