Palestra para australianos convidados da empresa Phibro realizada em uma Beef Experience na Vila Beef no dia 14/set/2016.

1. Brazilian Beef Produc0on
General context and quality
Marcelo A. Whately
marcelo@vilabeef.com.br
14th September, 2016

2. Beef produc0on
2015 Australia Brazil
Ca#le herd 27 million 200 million
Ca#le slaughter
7,6 million
(28%)
30 million
(15%)
Beef producBon (cwt) 2,2 million ton 7,5 million ton
Carcas weight 286kg 245kg
ExportaBon 65% 20%
IBGE, MLA

3. Commodity beef:
• pH;
• Temperature;
• Sanity factors.
‘Heterogeneous
beef’

4. Equator line
Brazilian
biomes

5. ‘Special’ beef:
• pH
• Temperature
• Sanity factors
• Produc0on
system
• Gene0c
• SoEness
• Flavour
• Fat %
+

6. Beef exporta0on quotas (EU)
• Hilton (grass fed)
• HQB ‘481’ (grain feed)

7. Brazilian ‘special’ beef produc0on:
ProducHon Industry ComercializaHon
Grass Grain

8. Produc0on
Ini0a0ves
“Par0cular” brands

9. Industry
Ini0a0ves
Packing-plants brands
Comercializa0on
Ini0a0ves
Supermarkets brands

10. Vila Beef
ProducHon Industry ComercializaHon
Grass Grain
Retail
Service provider,
Outsourcing

11. 30 million heads/year X Special < 1,0%
Commodity x Specials

13. AUS
- ProducHon
protocols
- Well-defined market
access
- MLA, Aus CaVle
Council...
BR and AUS
BR
- Available area
- CaVle herd size
Beef producHon growth potenHal

14. CaracterísHcas
do produto
Marcelo A. Whately
marcelo@vilabeef.com.br
www.vilabeef.com.br
16 98123-4443
Thank you!!