Realtors: Business Model to change

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This document provides guidance to real estate agents on developing an expertise brand and using social media. It recommends that agents affirm their expertise in their biography, organize contact databases through email, and start a blog and newsletter to share expertise on various real estate topics through different post types across networks. Agents are advised to make time both to market listings and buyers, as well as to establish themselves as experts in order to turn customers into clients.

Business Immobilien Technologie

Expertise Branding & Social Media For real estate agents

Expertise Branding & Social Media For real estate agents BLOG E-newsletter PROFILES Something to say Personality Time Passion VISION

• Instructional - • Informational - • Reviews - • Lists - • Interviews - • Case Studies - • Link Posts • ‘Problem’ Posts • Contrasting two options - • Rant - • Inspirational - • Research - • Collation Posts - • Prediction and Review Posts - • Critique Posts • Debate – • Hypothetical Posts – • Polls, Quiz, Awards -

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