YouTube Success Roadmap

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YouTube Success Roadmap
Let’s breakdown the science behind YouTube Success

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About Vidpow

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YouTube Success Roadmap

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6 Foundations of Video Marketing

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Cheat Sheet: YouTube Success Roadmap
➔ Content Strategy: Create great content people want to watch, share, like and
comment on. Don’t just shout your messages from the rooftops.
➔ Optimization: Optimize videos based on search intent. Use advanced nested
keyword strategies. Use great titles, tags, descriptions & custom thumbnails.
Use playlists, cards, closed captions & UTM codes.
➔ Distribution: Share your video to over 100 sources, don’t wait for videos to be
found.
➔ Community: Create content that is worth subscribing to, add a subscribe
button to your branding watermark, put subscribe links in your descriptions.
Tell viewers to subscribe, comment and try to interact with them as much as
possible.
➔ Advertising: Video advertising is very inexpensive if you do it right. Don’t be
afraid to use advertising. If people are searching for your products, have an
always on approach. Use pre-roll, instream ads to reach more people faster.
➔ Conversion: Track everything you do and make sure you know how YouTube
affects your overall sales, marketing funnel. A&B test everything you can.

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Content Strategy

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Content Strategy
YouTube calls the 3 types of content:
● Hero
● Hub
● Hygiene

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Content Strategy
We suggest starting by creating content people are searching for:
● How-to content is huge on YouTube.
● Don’t sell, just be the high quality answer to questions being asked.

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Content Strategy
Then create content that showcase your products and services:
● Don’t over sell
● Don’t have a really long videos
● You must show personality and be yourself

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Content Strategy
Ban the words “Viral Video”
● We do suggest you play with video content that will be shared, commented on
and liked.
● Winning the lottery is not a business plan. This type of content should be a smaller
part of your budget to start.
● It’s true that viral content can be duplicated and many of us know how to make
this happen. However, most videos don’t go viral.

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Content Strategy
Video Production Tips:
● Show a person's eyes close and often.
● Eyes and audio must be very high quality.
● Don’t get caught up in the rest of video production, just tell great stories or be a
cat.

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Content Strategy
Video Production Tips:
● #1 ranking factor on YouTube is based on how long someone watches your video.
● How long should your videos be? As long as someone will watch them and not a
second longer .
● #2 ranking factor is based on velocity and social engagement.

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Content Strategy
Channel Strategy Tips
● On the banner artwork, add something like “new videos each Wed.”
● Make sure you set the channel keywords.
● On sections, use words like “most popular.” Social proof is important.

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Optimization

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Optimization
It all starts with keyword research and understanding what people are searching for.
Here is a free course:
http://vidpow.com/courses/youtube-seo-basics/

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Optimization
Nested Title
Bigger category - What the video is about with a reason to click - Branding

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Optimization
Description
Add a link before the “show more” button.

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Optimization
Description
● Add keyword rich parts of the video as a
paragraph.
● Add call-to-action links to playlists or
landing pages.
● Add a subscribe button
● Add social links

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Optimization
Tags
Add up to 15 tag phrases, make sure they are focused on keyword research and what
the video is about. If you have lots of traffic from other countries, translate the
biggest keywords to that language.

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Optimization
Playlists
● Use exact phase words.
● Make sure every video is in a series playlist.
● Use too many playlists. Go crazy!
● Free course http://vidpow.com/courses/complete-guide-to-youtube-playlists/

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Optimization
Cards
● Understand goals
● Use UTM codes for better tracking
● Use cards for every video

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Optimization
Closed Captions
Don’t use YouTube's automated closed captions.
Use something like rev.com

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Optimization
Custom Thumbnails
YouTube thumbnails are the visual representation of your video and show up all over the place. Did you know
that the #1 organic source of views for many channels are related videos? For example, the videos on the right
hand side of YouTube that give you suggested video options and the ones that show up after a video ends.
Custom thumbnails are one of the most underrated and most forgotten things when people optimize YouTube
videos. On average, our custom thumbnails that are hand crafted and data driven are getting over 200%
increase from impressions to views than YouTube thumbnails without custom design.

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Optimization
Custom Thumbnails
● Free guide https://docs.google.com/document/d/1qH0QIiMqDa5Hy1keCSkFI1IU9fsa1-A8qOdRSZruSx4/

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Optimization
End Cards?
Not sure if end cards are going away after annotations die.
For now, I would add them.

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Optimization
Tracking
Add UTM codes to every link so you can have better tracking.

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Distribution

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Distribution
Unless you have a large audience, people are not waiting around for your videos to
come out. You have to let the world know about it. It’s not easy.

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Community

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Community
Why would I subscribe to your channel?

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Advertising

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Advertising
Indisplay
Instream
Remarketing

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Conversion

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Conversion
If your video marketing success falls in the forest, does it make a sound?

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Summary
jeremy@Vidpow.com

YouTube Success Roadmap

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