Be2camp WMCCE Podcasts Experience

Be2camp Victor Tsemo, Marketing Manager, WMCCE Construction Talk Podcasts

Aim of this presentation ,[object Object],[object Object]

[object Object],Construction Talk 1. Objectives / Targets of the podcasts 2. Creation & Development 3. Distribution/Promotion 4. Video (watch how we do it) – 00:03:30 5. Return On Investment 6. The Future Construction Talk Podcasts

WMCCE Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Objectives / Targets of the Podcasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],What is in it for the target audience? (managers - public and private sectors) Who is WMCCE? Why should I care about your podcasts ? (I’m busy and don’t have time!)

[object Object],[object Object],Creation & Development Target the influencers Source: briansolis.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creation & Development Planning a Podcast Name of the podcast ?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creation & Development Marverine Cole [Funf-Media], Chair: experience of radio and TV broadcasting, audio editing, Co-host: a WMCCE partner (Best Practice Clubs, professional institutions, etc…

Creation & Development Chair’s role – very important: Setup material Manage guests who stress Avoid one monopolises the show Editing: 2-3 days, Audio file: emailed,mp3,128kbps, iTunes xml files Approval before publication

[object Object],[object Object],[object Object],[object Object],[object Object],Distribution/Promotion

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Return On Investment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ROI: Targets achieved ? Podcast Statistics June 2009: From November 2008 to June 2009: from 35 to 60 average downloads per month Since iTunes in May 2009, RSS feed subscribers : 1870 Who listens to an entire podcast, or just a few seconds: you can’t know for certain!

[object Object],[object Object],[object Object],[object Object],[object Object],The Future

Be2camp WMCCE Podcasts Experience

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