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Lifecycle Messaging Using Email Marketing
Who are we? Andy Roberts Jen Swafford Co-Founder National Accounts Manager 240.238.4200 301.668.3490 andyr@vertexcommunication.com jswafford@vertexcommunication.com
Goals for Todays “How To” • Develop an email marketing Lifecycle Messaging program • What to measure in Lifecycle Messaging • Get consumer insight • Establish strategies to communicate the right message at the right time • Have fun!
• EMAIL COLLECTION AT PURCHASE • ON SITE/IN STORE • CALL CENTER • POLL • TEXT TO EMAIL • PARTNER • WEBINAR • FACEBOOK SIGNUP • APPS • “HOWTO” SERIES • WHITE PAPER • SWEEPS • WEBSITE • BLOG SIGNUP • LIST RENTAL • SEARCH LANDING PAGES
Why do you sign up for email?
• PREFERENCE CENTER • NEWSLETTER • BLOG • LEAD NURTURE • PRODUCT UPDATES • PROMOTIONAL • WELCOME SERIES • SET EXPECTATIONS • WELCOME
Beyond the Data: What do you expect to happen after you’ve signup for an email list?
• WINBACK • EMAIL COLLECTION AT PURCHASE • BASIC SEGMENTATION • ABANDON CART • A/B TESTING • DYNAMIC CONTENT • TRANSACTIONAL • OPT-DOWN • USER GENERATED CONTENT • ISOLATE NON-RESPONDERS
Why would you unsubscribe from an email list?
• ADVANCED SEGMENTATION • SURVEY • ON LOCATION • REWARDS PROGRAM • CORPORATE PERSPECTIVE • ENGAGEMENT • COMPANY INSIGHT • MOBILE/APP
• SOCIAL EMAIL • EXCLUSIVE OFFERS • FTAF
• ADVANCED SEGMENTATION • SOCIAL EMAIL • EXCLUSIVE OFFERS • FTAF • WINBACK • REWARDS PROGRAM • ENGAGEMENT • MOBILE/APP • BASIC SEGMENTATION • ABANDON CART • LEAD NURTURE • TRANSACTIONAL • PROMOTIONAL • OPT-DOWN • WELCOME SERIES • USER GENERATED CONTENT • TEXT TO EM • WELCOME • VIDEO IN EMAIL • LIST RENTAL • WEBSITE • SWEEPS
• BASIC SEGMENTATION • TRANSACTIONAL • PROMOTIONAL • WELCOME SERIES • WELCOME • WEBSITE
There are real people getting your emails – don’t forget that!
Questions?
Thank You! vertexcommunication.com Andy Roberts Jen Swafford Co-Founder National Accounts Manager 240.238.4200 301.668.3490 andyr@vertexcommunication.com jswafford@vertexcommunication.com

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AMA-DC HowTo

  • 2. Who are we? Andy Roberts Jen Swafford Co-Founder National Accounts Manager 240.238.4200 301.668.3490 andyr@vertexcommunication.com jswafford@vertexcommunication.com
  • 3. Goals for Todays “How To” • Develop an email marketing Lifecycle Messaging program • What to measure in Lifecycle Messaging • Get consumer insight • Establish strategies to communicate the right message at the right time • Have fun!
  • 4.
  • 5.
  • 6. • EMAIL COLLECTION AT PURCHASE • ON SITE/IN STORE • CALL CENTER • POLL • TEXT TO EMAIL • PARTNER • WEBINAR • FACEBOOK SIGNUP • APPS • “HOWTO” SERIES • WHITE PAPER • SWEEPS • WEBSITE • BLOG SIGNUP • LIST RENTAL • SEARCH LANDING PAGES
  • 7. Why do you sign up for email?
  • 8.
  • 9. • PREFERENCE CENTER • NEWSLETTER • BLOG • LEAD NURTURE • PRODUCT UPDATES • PROMOTIONAL • WELCOME SERIES • SET EXPECTATIONS • WELCOME
  • 10. Beyond the Data: What do you expect to happen after you’ve signup for an email list?
  • 11.
  • 12. • WINBACK • EMAIL COLLECTION AT PURCHASE • BASIC SEGMENTATION • ABANDON CART • A/B TESTING • DYNAMIC CONTENT • TRANSACTIONAL • OPT-DOWN • USER GENERATED CONTENT • ISOLATE NON-RESPONDERS
  • 13. Why would you unsubscribe from an email list?
  • 14.
  • 15. • ADVANCED SEGMENTATION • SURVEY • ON LOCATION • REWARDS PROGRAM • CORPORATE PERSPECTIVE • ENGAGEMENT • COMPANY INSIGHT • MOBILE/APP
  • 16. • SOCIAL EMAIL • EXCLUSIVE OFFERS • FTAF
  • 17. • ADVANCED SEGMENTATION • SOCIAL EMAIL • EXCLUSIVE OFFERS • FTAF • WINBACK • REWARDS PROGRAM • ENGAGEMENT • MOBILE/APP • BASIC SEGMENTATION • ABANDON CART • LEAD NURTURE • TRANSACTIONAL • PROMOTIONAL • OPT-DOWN • WELCOME SERIES • USER GENERATED CONTENT • TEXT TO EM • WELCOME • VIDEO IN EMAIL • LIST RENTAL • WEBSITE • SWEEPS
  • 18. • BASIC SEGMENTATION • TRANSACTIONAL • PROMOTIONAL • WELCOME SERIES • WELCOME • WEBSITE
  • 19. There are real people getting your emails – don’t forget that!
  • 21. Thank You! vertexcommunication.com Andy Roberts Jen Swafford Co-Founder National Accounts Manager 240.238.4200 301.668.3490 andyr@vertexcommunication.com jswafford@vertexcommunication.com