During this QuickCast, VDC’s Tom Wimmer discusses how end-user requirements of barcode solutions are changing, and how these changes will influence demand in 2011 and beyond.

1. Why Emerging Apps Will Take Center Stage for Barcode End-Users March 2011 webcast Drew Nathanson–Director

2. A full audio recording is available for download at: http://vdcresearch.com/market_research/autoid/freeresearch.aspx Recording Available

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6. Today’s Speaker Tom Wimmer Practice Director Tom has more than 15 years experience directing market research studies and helping his clients to develop market-driven business plans that deliver measurable improvements in sales and create shareholder value. His project-related experience is diverse, including countless market and technology assessments, product and channel development initiatives, competitive analyses, branding studies and due diligence support for M&A activity. Tom has strong operational experience that guides his thinking when he’s scoping engagements and analyzing data on behalf of his clients. Tom has strong expertise related to a number of foundational and advanced AIDC technologies including: barcode printing and scanning, RFID, mobile printing, kiosks, smartcards, and the supporting infrastructures required to derive value from these technologies. Prior to working for VDC, Tom directed the market research function for Zebra technologies, a global supplier of barcode printers, card printers and RFID solutions. During his eleven year tenure, the company grew revenues from $192M to $868M by expanding its product portfolio, channels of distribution and geographic footprint. Tom is a graduate of The University of Illinois at Chicago (BA, Psychology), Benedictine University (MS, Management & Organizational Behavior) and recently completed the Kellogg Management Institute at the Kellogg School of Management at Northwestern University.

7. Investment Drivers Shifting to Business Improvement Shift is Driving Increased Investmentin New Applications New Applications Increasingly Supported by Complementary Technologies Addressing Integration Complexity is Critical

8. Business improvement to take center-stage, particularly among tier 1 and tier 2 accounts AIDC Investment Drivers Shifting to Business Improvement Compliance mandates are no longer leading drivers. Enterprises view barcoding as the key to process improvement and cost savings And ultimately, when executed well, a relatively low cost, viable source of competitive differentiation

9. Fastest growing applications pertain to core to internal processes Increased utilization of barcode technology to support core processes in nearly every economic sector. The manufacturing example: Highly penetrated from an AIDC investment perspective Penetration is concentrated in compliance-driven applications Emerging core process applications e.g., WIP, Quality control and warranty returns are growing the fastest. Shift Driving Increased Investment in New Applications

10. AIDC technologies continue to converge with barcode Complementary AIDC solutions extend the value proposition of barcoding. Enterprises are accompanying their investments in barcode with other AIDC technologies to achieve incremental operational benefits. This trend is enabled by standards, and is driving increased demand for software and services: Software solutions that aggregate data from various technology platforms, converge these data, and provide analytic and reporting capabilities Consulting, integration and post-sale services that provide increased visibility to business processes, aligning the processes with established metrics and strategic objectives New Applications Increasingly Supported by Complementary Technologies RFID

11. Increased complexity puts ISV’s and System Integrators While satisfaction with manual processes is a hard objection to overcome, the other leading barriers to adoption are highly correlated. A root cause analysis might suggest that integration complexity is the fly in the ointment. ISV’s and system integrators will address increased complexity requirements associated with emerging applications. Suppliers are augmenting their channel programs to reward partners with unique capabilities. The best suppliers are creating opportunities for their shared partners to collaborate. Addressing Integration Complexity is Critical

12. Thank You for Attending this VDC Webcast For more information please contact: Tom Wimmer – Director twimmer@vdcresearch.com| 630.279.7959 Christopher Rezendes – Executive Vice Presidentcjr@vdcresearch.com|508.653.9000x120