GARY VAYNERCHUK

Over the years, I’ve heard one question
more than any other:
GARY VAYNERCHUK

“WHAT’S THE ROI OF
SOCIAL MEDIA?”
GARY VAYNERCHUK

And I always have to laugh, because the
answer is the same...
GARY VAYNERCHUK

Allow me to explain:
GARY VAYNERCHUK

a PIANO?
What’s the ROI of...
GARY VAYNERCHUK

For me?
About $26.50, but
that’s mainly people
paying me to
STOP.

For Elton John?
About $400 million.
http://www.celebritynetworth.com/richest-celebrities/rock-stars/
elton-john-net-worth/
GARY VAYNERCHUK

a BASKETBALL?
What’s the ROI of...
GARY VAYNERCHUK

Want to guess how
much surgery costs
for a torn meniscus?

For Kobe?
About $220 million.
http://www.celebritynetworth.com/richest-athletes/nba/
kobe-bryant-net-worth/
GARY VAYNERCHUK

playing VIDEOGAMES?
What’s the ROI of...
GARY VAYNERCHUK

I used to bet on
games of Madden
in college...
so like $50?

For Lee Jae Dong,
about half a million in
prize money alone.
That doesn’t even
count endorsements,
or his team salary...
Keep in mind that
he’s 25.
http://www.esportsearnings.com/players
GARY VAYNERCHUK

a YOUTUBE CHANNEL?
What’s the ROI of...
GARY VAYNERCHUK

Ok, I actually did
pretty well here
since my views
can convert to
booksales/new
clients. But check
this out... 34,738 subscribers
2,138,815 views

Jenna Marbles:
13,259,421
subscribers
1,443,599,186 views
Roughly $4.3 million
(just from ads).
http://www.celebritynetworth.com/articles/celebrity/the-25-
highest-earning-youtube-stars/
GARY VAYNERCHUK

While we’re talking about YouTube...
. . . . . .
GARY VAYNERCHUK

playing with DISNEY TOYS?
What’s the ROI of...
GARY VAYNERCHUK

For me? I dunno,
maybe I could eBay
them for a few
bucks...

For the creator of the
DisneyCollector
YouTube Channel,
playing with toys has
grossed over
$5 million in
YouTube ad revenue.
http://www.celebritynetworth.com/articles/celebrity/the-25-
highest-earning-youtube-stars/
GARY VAYNERCHUK

a CAMERA?
What’s the ROI of...
GARY VAYNERCHUK

For me?
Literally nothing.
Like absolutely
positively zero
dollars.

Annie Leibovitz,
on the other hand,
is rumored to have
a $100,000+ day
rate, and has used
cameras to amass a
$20 million fortune.
http://www.celebritynetworth.com/richest-celebrities/
actors/annie-leibovitz-net-worth/
http://nymag.com/fashion/09/fall/58346/
GARY VAYNERCHUK

SPRAYPAINT?
What’s the ROI of...
GARY VAYNERCHUK

Meanwhile, a
Banksy canvas is
worth something like
$32,000.
http://www.mirror.co.uk/news/weird-news/banksy-sells-original-
paintings-worth-2368651
GARY VAYNERCHUK

CAT PHOTOS?
What’s the ROI of...
GARY VAYNERCHUK

For me? Probably
some lols in
response to my
next email.

For Ben Huh, they
created the
multi-million dollar
Cheezeburger
empire.
http://www.crunchbase.com/organization/cheezburger
GARY VAYNERCHUK

So let’s come back to my original point.
GARY VAYNERCHUK

“WHAT’S THE ROI OF
SOCIAL MEDIA?”
GARY VAYNERCHUK

Well if you’re willing to invest the time...
and the effort...
and learn the platforms...
and you have a natural talent...
GARY VAYNERCHUK

Maybe you can
score a book deal.

Or maybe you can
help your clients
achieve their
business results.
GARY VAYNERCHUK

...and grow your
agency to 400
people.

Because ROI is never about the tool.
GARY VAYNERCHUK

ROI is about the
MECHANIC
using the tool.
GARY VAYNERCHUK

If you liked this deck,
CHECK OUT MY OTHER
PRESENTATIONS.
GARY VAYNERCHUK