SlideShare ist ein Scribd-Unternehmen logo
1 von 28
Leveraging Social Media   for Business @vasanthgvk
Let’s Demystify  Social Media
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Why  Social Media ? Take a look at these statistics
 
There’s  2  billion Internet Users across the world     Out of which   >  600  million are already on Facebook >  126  million blogs on the internet >  10  billion+ tweets sent on twitter since 2006 >  2  billion videos are streamed each day on YouTube
Not   Convinced Yet? You would be soon!
 
 
Social Media   for Organization
>  Corporate & Product Branding >  HR Recruitment >  Employee Engagement >  Internal Collaboration >  Channel for Product Marketing & Sales >  Customer Service & Support  >  Customer Feedback for Product development >  Rapid Sharing >  Executive Leadership & Visibility and lot more…… How can Social Media be used? It’s not just for Marketing.. its for
 
5 Sound Reasons  to  embrace   Social Media
1.  You are already involved in Social Media > Your employees are doing it > Discussion about your brand are taking place > If you participate you can shape outcomes 2.  Comparative advantages > Word of mouth is #1 influencer of purchases > Does not require a media budget > Viral effect can carry a message a long way 3.  Revenue growth > Among top 100 Brands, those using social media    saw 18% lift in revenue  (Altimeter / Wet Paint 2009) > 91% of Inc. 500 use social media  (Umass Dartmouth 2009) 5 Reasons to embrace Social Media
4. Must-have for Corporate Marketing >  Creating brand awareness and consideration > Inbound marketing / research > Community relations > Recruiting / employee relations > Investor relations > Crisis / Corporate communications 5. Search Engine Rankings! > Can produce great results (Google search engine prefers   Social media content namely Slideshare.net,    twitter tweets, etc)
1   Follow the Rule!   2   Strategize the plan!   3   Go   Implement it! How to apply  Social Media
> Strategize > Listen > Respond, Engage & Be Human > Build > Analyze > Recalibrate, Rinse & Repeat RULES
1.  Identify and understand the audience 2.  Objectives and metrics for measuring success 3.  Team and resources 4.  Key influencers and tactics for engaging them 5.  Social media sites, networks and groups 6.  Setup content guidelines 7.  Operational plan for producing, posting, sharing 8.  Marketing plan to promote and build network 9.  Tools (Influencer tracking, monitoring, reporting) 10. Methodology for translating activity into ROI SOCIAL MEDIA STRATEGY
Now What? All is set… Let’s go Implement
Let’s see how business uses  Social Media in Real Time!
Facebook Fan Pages Let Businesses Interact with Customers and Prospects
Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Sales Dell generated $9 million in direct sales through Twitter and Facebook
Coca Cola’s well-publicized Expedition 206 campaign is billed as the company’s largest social media project ever.
Starbucks Gets Feedback From its Customers Through Online Community
Corporate use them for Branding, Visibility,  Announcements, etc
Corporate use them for Recruiting people
Thank you @vasanthgvk Presented by Vasanth Kumar G

Weitere ähnliche Inhalte

Was ist angesagt?

SPECK Media Start The Conversation
SPECK Media Start The ConversationSPECK Media Start The Conversation
SPECK Media Start The ConversationMichael J Lis
 
Effective Tips to get More Eyeballs on Your Tweets
Effective Tips to get More Eyeballs on Your TweetsEffective Tips to get More Eyeballs on Your Tweets
Effective Tips to get More Eyeballs on Your TweetsFalcon.io
 
Social media monitoring
Social media monitoringSocial media monitoring
Social media monitoringTroy Tarpley
 
Social Media 2015 Trends Tricks Tips
Social Media 2015 Trends Tricks TipsSocial Media 2015 Trends Tricks Tips
Social Media 2015 Trends Tricks TipsPrateek Shah
 
Presentation to Global Hair & Fashion Group Members
Presentation to Global Hair & Fashion Group MembersPresentation to Global Hair & Fashion Group Members
Presentation to Global Hair & Fashion Group MembersCandi Williams
 
Presentation to Global Hair & Fashion Group Members
Presentation to Global Hair & Fashion Group MembersPresentation to Global Hair & Fashion Group Members
Presentation to Global Hair & Fashion Group MembersCandi Williams
 
Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?Galaxy Weblinks Inc
 
Social media ROI - Quantify and Justify your Social Media campaign
Social media ROI - Quantify and Justify your Social Media campaignSocial media ROI - Quantify and Justify your Social Media campaign
Social media ROI - Quantify and Justify your Social Media campaignArun Nair
 
10.5.11 socialnetworking
10.5.11 socialnetworking10.5.11 socialnetworking
10.5.11 socialnetworkingSean Wood
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
 
Tips for Creating a Social Media Strategy
Tips for Creating a Social Media StrategyTips for Creating a Social Media Strategy
Tips for Creating a Social Media StrategyNetSquared Vancouver
 
14 Stats & Quotes That Should Influence Your Communications Program
14 Stats & Quotes That Should Influence Your Communications Program14 Stats & Quotes That Should Influence Your Communications Program
14 Stats & Quotes That Should Influence Your Communications ProgramCalysto Communications
 
Capturing Leads with Video
Capturing Leads with VideoCapturing Leads with Video
Capturing Leads with VideoMatt Siltala
 
7 Questions to Ask a Prospective Social Media Consultant
7 Questions to Ask a Prospective Social Media Consultant7 Questions to Ask a Prospective Social Media Consultant
7 Questions to Ask a Prospective Social Media ConsultantSwoop Digital
 
How to Build your Social Marketing Playbook
How to Build your Social Marketing PlaybookHow to Build your Social Marketing Playbook
How to Build your Social Marketing PlaybookCatherine Heeg
 
Maximise and Reveal the True Earned Media Value of Twitter Marketing
Maximise and Reveal the True Earned Media Value of Twitter MarketingMaximise and Reveal the True Earned Media Value of Twitter Marketing
Maximise and Reveal the True Earned Media Value of Twitter MarketingDigitalMarketingShow
 
How do lawyers use social media?
How do lawyers use social media?How do lawyers use social media?
How do lawyers use social media?Passle
 

Was ist angesagt? (19)

SPECK Media Start The Conversation
SPECK Media Start The ConversationSPECK Media Start The Conversation
SPECK Media Start The Conversation
 
Effective Tips to get More Eyeballs on Your Tweets
Effective Tips to get More Eyeballs on Your TweetsEffective Tips to get More Eyeballs on Your Tweets
Effective Tips to get More Eyeballs on Your Tweets
 
Social media monitoring
Social media monitoringSocial media monitoring
Social media monitoring
 
Social Media 2015 Trends Tricks Tips
Social Media 2015 Trends Tricks TipsSocial Media 2015 Trends Tricks Tips
Social Media 2015 Trends Tricks Tips
 
Presentation to Global Hair & Fashion Group Members
Presentation to Global Hair & Fashion Group MembersPresentation to Global Hair & Fashion Group Members
Presentation to Global Hair & Fashion Group Members
 
Presentation to Global Hair & Fashion Group Members
Presentation to Global Hair & Fashion Group MembersPresentation to Global Hair & Fashion Group Members
Presentation to Global Hair & Fashion Group Members
 
Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?
 
Social media ROI - Quantify and Justify your Social Media campaign
Social media ROI - Quantify and Justify your Social Media campaignSocial media ROI - Quantify and Justify your Social Media campaign
Social media ROI - Quantify and Justify your Social Media campaign
 
10.5.11 socialnetworking
10.5.11 socialnetworking10.5.11 socialnetworking
10.5.11 socialnetworking
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?
 
Tips for Creating a Social Media Strategy
Tips for Creating a Social Media StrategyTips for Creating a Social Media Strategy
Tips for Creating a Social Media Strategy
 
14 Stats & Quotes That Should Influence Your Communications Program
14 Stats & Quotes That Should Influence Your Communications Program14 Stats & Quotes That Should Influence Your Communications Program
14 Stats & Quotes That Should Influence Your Communications Program
 
Capturing Leads with Video
Capturing Leads with VideoCapturing Leads with Video
Capturing Leads with Video
 
7 Questions to Ask a Prospective Social Media Consultant
7 Questions to Ask a Prospective Social Media Consultant7 Questions to Ask a Prospective Social Media Consultant
7 Questions to Ask a Prospective Social Media Consultant
 
How to Build your Social Marketing Playbook
How to Build your Social Marketing PlaybookHow to Build your Social Marketing Playbook
How to Build your Social Marketing Playbook
 
Maximise and Reveal the True Earned Media Value of Twitter Marketing
Maximise and Reveal the True Earned Media Value of Twitter MarketingMaximise and Reveal the True Earned Media Value of Twitter Marketing
Maximise and Reveal the True Earned Media Value of Twitter Marketing
 
How do lawyers use social media?
How do lawyers use social media?How do lawyers use social media?
How do lawyers use social media?
 
Website Marketing
Website MarketingWebsite Marketing
Website Marketing
 
Social Media For Veterinarians
Social Media For VeterinariansSocial Media For Veterinarians
Social Media For Veterinarians
 

Andere mochten auch

Opportunità MonaVie Italia
Opportunità MonaVie ItaliaOpportunità MonaVie Italia
Opportunità MonaVie Italiagemelo1979
 
Reduceti cheltuielile cu gazul!
Reduceti cheltuielile cu gazul!Reduceti cheltuielile cu gazul!
Reduceti cheltuielile cu gazul!lukebold
 
Lamp. permendiknas 20 th 2007 (s. penilaian)
Lamp. permendiknas 20 th 2007 (s. penilaian)Lamp. permendiknas 20 th 2007 (s. penilaian)
Lamp. permendiknas 20 th 2007 (s. penilaian)Fahdisjro Nyoy
 

Andere mochten auch (6)

Opportunità MonaVie Italia
Opportunità MonaVie ItaliaOpportunità MonaVie Italia
Opportunità MonaVie Italia
 
Skl mapel sma ma
Skl mapel sma maSkl mapel sma ma
Skl mapel sma ma
 
Reduceti cheltuielile cu gazul!
Reduceti cheltuielile cu gazul!Reduceti cheltuielile cu gazul!
Reduceti cheltuielile cu gazul!
 
Pp 74 2008 guru
Pp 74 2008 guruPp 74 2008 guru
Pp 74 2008 guru
 
SignIn With Twitter
SignIn With TwitterSignIn With Twitter
SignIn With Twitter
 
Lamp. permendiknas 20 th 2007 (s. penilaian)
Lamp. permendiknas 20 th 2007 (s. penilaian)Lamp. permendiknas 20 th 2007 (s. penilaian)
Lamp. permendiknas 20 th 2007 (s. penilaian)
 

Ähnlich wie Leveraging Social media for Business

Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategySaurabh Uttam
 
Social media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionalsSocial media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionalsDebbie Horovitch
 
Social Business Outreach Engagement Strategies For 2013
Social Business Outreach Engagement Strategies For 2013Social Business Outreach Engagement Strategies For 2013
Social Business Outreach Engagement Strategies For 2013Richard Sink
 
Marketing Social Media
Marketing Social MediaMarketing Social Media
Marketing Social MediaDeepak Dubey
 
Social Media for Advertising and Marketing Specialists
Social Media for Advertising and Marketing SpecialistsSocial Media for Advertising and Marketing Specialists
Social Media for Advertising and Marketing SpecialistsDan Elder, MS
 
X204-Galaxy Marketing Full Report_final
X204-Galaxy Marketing Full Report_finalX204-Galaxy Marketing Full Report_final
X204-Galaxy Marketing Full Report_finalEmily Carty
 
X204-Galaxy Marketing Full Report_final
X204-Galaxy Marketing Full Report_finalX204-Galaxy Marketing Full Report_final
X204-Galaxy Marketing Full Report_finalEmily Carty
 
Using Social Media to Attract & Retain Customers
Using Social Media to Attract & Retain CustomersUsing Social Media to Attract & Retain Customers
Using Social Media to Attract & Retain CustomersErik Harbison
 
The Social Media Landscape
The Social Media LandscapeThe Social Media Landscape
The Social Media LandscapeDan Elder, MS
 
Social Media for Startups
Social Media for Startups Social Media for Startups
Social Media for Startups TWFHK
 
Social Media for Startups
Social Media for Startups Social Media for Startups
Social Media for Startups Xie Qing
 
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...Social Beat
 
Laying the Foundation
Laying the FoundationLaying the Foundation
Laying the FoundationKwesi Joseph
 
Social media marketing & benefits
Social media marketing & benefitsSocial media marketing & benefits
Social media marketing & benefitsKRV GURU
 
social media strategy for real estate
social media strategy for real estatesocial media strategy for real estate
social media strategy for real estateD Scott Smith,CCIM
 

Ähnlich wie Leveraging Social media for Business (20)

Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Canobie Landing LLC
Canobie Landing LLCCanobie Landing LLC
Canobie Landing LLC
 
Social media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionalsSocial media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionals
 
Social Business Outreach Engagement Strategies For 2013
Social Business Outreach Engagement Strategies For 2013Social Business Outreach Engagement Strategies For 2013
Social Business Outreach Engagement Strategies For 2013
 
Marketing Social Media
Marketing Social MediaMarketing Social Media
Marketing Social Media
 
Social Media for Advertising and Marketing Specialists
Social Media for Advertising and Marketing SpecialistsSocial Media for Advertising and Marketing Specialists
Social Media for Advertising and Marketing Specialists
 
Tendencias midias sociais
Tendencias midias sociaisTendencias midias sociais
Tendencias midias sociais
 
X204-Galaxy Marketing Full Report_final
X204-Galaxy Marketing Full Report_finalX204-Galaxy Marketing Full Report_final
X204-Galaxy Marketing Full Report_final
 
X204-Galaxy Marketing Full Report_final
X204-Galaxy Marketing Full Report_finalX204-Galaxy Marketing Full Report_final
X204-Galaxy Marketing Full Report_final
 
Social Media: Friend or Foe?
Social Media: Friend or Foe?Social Media: Friend or Foe?
Social Media: Friend or Foe?
 
Timo Elliott
Timo ElliottTimo Elliott
Timo Elliott
 
Using Social Media to Attract & Retain Customers
Using Social Media to Attract & Retain CustomersUsing Social Media to Attract & Retain Customers
Using Social Media to Attract & Retain Customers
 
The Social Media Landscape
The Social Media LandscapeThe Social Media Landscape
The Social Media Landscape
 
Social Media for Startups
Social Media for Startups Social Media for Startups
Social Media for Startups
 
Social Media for Startups
Social Media for Startups Social Media for Startups
Social Media for Startups
 
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...
 
Laying the Foundation
Laying the FoundationLaying the Foundation
Laying the Foundation
 
Social media marketing & benefits
Social media marketing & benefitsSocial media marketing & benefits
Social media marketing & benefits
 
social media strategy for real estate
social media strategy for real estatesocial media strategy for real estate
social media strategy for real estate
 
Savvy Social Media 2
Savvy Social Media 2Savvy Social Media 2
Savvy Social Media 2
 

Kürzlich hochgeladen

DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfRankYa
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DaySri Ambati
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 

Kürzlich hochgeladen (20)

DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdf
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 

Leveraging Social media for Business

  • 1. Leveraging Social Media for Business @vasanthgvk
  • 2. Let’s Demystify Social Media
  • 3.
  • 4.  
  • 5. Why Social Media ? Take a look at these statistics
  • 6.  
  • 7. There’s 2 billion Internet Users across the world Out of which > 600 million are already on Facebook > 126 million blogs on the internet > 10 billion+ tweets sent on twitter since 2006 > 2 billion videos are streamed each day on YouTube
  • 8. Not Convinced Yet? You would be soon!
  • 9.  
  • 10.  
  • 11. Social Media for Organization
  • 12. > Corporate & Product Branding > HR Recruitment > Employee Engagement > Internal Collaboration > Channel for Product Marketing & Sales > Customer Service & Support > Customer Feedback for Product development > Rapid Sharing > Executive Leadership & Visibility and lot more…… How can Social Media be used? It’s not just for Marketing.. its for
  • 13.  
  • 14. 5 Sound Reasons to embrace Social Media
  • 15. 1. You are already involved in Social Media > Your employees are doing it > Discussion about your brand are taking place > If you participate you can shape outcomes 2. Comparative advantages > Word of mouth is #1 influencer of purchases > Does not require a media budget > Viral effect can carry a message a long way 3. Revenue growth > Among top 100 Brands, those using social media saw 18% lift in revenue (Altimeter / Wet Paint 2009) > 91% of Inc. 500 use social media (Umass Dartmouth 2009) 5 Reasons to embrace Social Media
  • 16. 4. Must-have for Corporate Marketing > Creating brand awareness and consideration > Inbound marketing / research > Community relations > Recruiting / employee relations > Investor relations > Crisis / Corporate communications 5. Search Engine Rankings! > Can produce great results (Google search engine prefers Social media content namely Slideshare.net, twitter tweets, etc)
  • 17. 1 Follow the Rule! 2 Strategize the plan! 3 Go Implement it! How to apply Social Media
  • 18. > Strategize > Listen > Respond, Engage & Be Human > Build > Analyze > Recalibrate, Rinse & Repeat RULES
  • 19. 1. Identify and understand the audience 2. Objectives and metrics for measuring success 3. Team and resources 4. Key influencers and tactics for engaging them 5. Social media sites, networks and groups 6. Setup content guidelines 7. Operational plan for producing, posting, sharing 8. Marketing plan to promote and build network 9. Tools (Influencer tracking, monitoring, reporting) 10. Methodology for translating activity into ROI SOCIAL MEDIA STRATEGY
  • 20. Now What? All is set… Let’s go Implement
  • 21. Let’s see how business uses Social Media in Real Time!
  • 22. Facebook Fan Pages Let Businesses Interact with Customers and Prospects
  • 23. Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Sales Dell generated $9 million in direct sales through Twitter and Facebook
  • 24. Coca Cola’s well-publicized Expedition 206 campaign is billed as the company’s largest social media project ever.
  • 25. Starbucks Gets Feedback From its Customers Through Online Community
  • 26. Corporate use them for Branding, Visibility, Announcements, etc
  • 27. Corporate use them for Recruiting people
  • 28. Thank you @vasanthgvk Presented by Vasanth Kumar G