The slides from Tom Vaughton's talk at Brighton SEO April 2023. It focuses on how we need to rethink the traditional workspace and promote team wellbeing as well as productivity.

1. How to rethink the traditional
SEO workspace to promote
team wellbeing and productivity
slideshare.net/varnmedia
linkedin.com/in/tomvaughton/
@VarnMedia
Tom Vaughton
Varn

2. #BrightonSEO

3. What is a traditional SEO Workspace
The Office is Changing
#BrightonSEO

4. Recent events - We have needed to
rethink the office
#BrightonSEO

5. Covid - we adapted at Varn
Woodland walking meetings
#BrightonSEO

6. So it made us think
#BrightonSEO

7. We have rethought what the
office means
#BrightonSEO

8. We have a created a Woodland Office
#BrightonSEO

9. Phase 1-2-3-4…
#BrightonSEO

10. Phase 1 > woodland meetings
#BrightonSEO

11. Phase 2 > The CamperVarn
#BrightonSEO

12. Phase 3 > marquee in the woods
#BrightonSEO

13. Phase 3 > work & play outdoors
#BrightonSEO

14. Phase 4 > inspiring events
#BrightonSEO

15. Phase 4 > VarnFest
#BrightonSEO

16. So what have we learnt?
#BrightonSEO

17. Increased team happiness & productivity
#BrightonSEO

18. Productivity is up
Happiness @ work scored 4.8/5
> 79% productivity in the office
> impressive 87% in the woods!
#BrightonSEO

19. Mental health benefits of being outdoors
mind.org.uk
#BrightonSEO

20. So do you all need a woodland office?
#BrightonSEO

21. But everyone does want to be part of
something bigger
#BrightonSEO

22. You need to find your Fish
#BrightonSEO

23. Unhappy Staff = Expensive
#BrightonSEO

24. I don’t think 100% remote
working is good for you
80% of Brits feel working from home has had a
negative impact on their mental health*
*Nuffield Health
#BrightonSEO

25. I don’t think 100% remote
working is good for you
81% of under-35s feared loneliness from long-
term home working**
Heightened levels of stress and anxiety among
younger workers**
**Chargifi
#BrightonSEO

26. The office is the people -
not the building
#BrightonSEO

27. Create a workspace to be fun and inspiring
#BrightonSEO

28. Life is too short not to have fun
Fun = happy team = increase productivity
#BrightonSEO

29. It’s helped us recruit
#BrightonSEO

30. It could be as simple as having PDPs
#BrightonSEO

31. No tolerance for the toxic
Don’t tolerate poor performance - encourage high expectations
#BrightonSEO

32. People Are Different
#BrightonSEO

33. Don’t be a lazy leader
#BrightonSEO

34. Be intentional
#BrightonSEO

35. Recommended reading:

36. Thank you
#BrightonSEO

37. How to rethink the traditional
SEO workspace to promote
team wellbeing and productivity
slideshare.net/varnmedia
linkedin.com/in/tomvaughton/
@VarnMedia
Tom Vaughton
Varn