Month 3 of the slides for my "Social Media and the Business Imperative" class at Manhattanville College (MKMC 5102)

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http://en.wikipedia.org/wiki/Conversion_rate

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http://en.wikipedia.org/wiki/Search_engine_marketing

5. Before
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http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation

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http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation

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18. http://www.slideshare.net/HubSpot/optimize-your-sales-marketing-funnel

25. http://www.slideshare.net/Regalix/integrating-email-marketing-social-media

26. http://www.slideshare.net/Regalix/integrating-email-marketing-social-media

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Content Rules Chapter 17

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Content Rules Chapter 17

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32. http://allfacebook.com/9-secrets-to-successful-facebook-viral-marketing_b50545

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Content Rules Chapter 9

37. http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-manager
http://www.slideshare.net/rhappe/community-management-fundamentals

38. http://www.slideshare.net/rhappe/community-management-fundamentals

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http://mentionmapp.com/#user-vanhoosear

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48. http://thenextweb.com/media/2011/10/01/the-art-of-the-pitch-inspiring-media-relations/
http://gawker.com/5949099/pr-dummies-how-not-to-pitch
http://www.vocus.com/invocus/media-blog/pitching-journalists-via-social-media-yay-or-nay/

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http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html

52. http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html

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56. http://blog.creativegroup.com/w
ho-should-own-social-media-atyour-company

58. http://www.slideshare.net/sncr/social-business-trends-28091051

60. Product
Marketing
Sales
Services &
Support
How can I innovate my products faster?
How can I stay abreast of market research for R&D?
How can I streamline my product development process?
How can I improve brand visibility?
How can I drive enhanced demand generation?
How can I increase website traffic & ad revenue?
How can I develop long-term relationships with customers?
How can I reduce my sales cycle?
How can I accelerate new client acquisition &upsell opportunities?
How can I reduce support costs?
How can I reduce response times in addressing client issues?
How can I improve customer satisfaction & loyalty?

62. http://www.slideshare.net/sncr/social-business-trends-28091051