1. Stay creative. Perform for your clients.

2. Presentation outline…
Market synopsis
Clients & case studies
What tagga does for you
Stay creative. Perform for your clients.
CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

3. Brands using mobile in 2009…
Stay creative. Perform for your clients.
CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

4. The shift to mobile…
Global mobile marketing is estimated
to be $12 billion in the next 5 years 1
1
Canada Office of Consumer Affairs (2008)
Stay creative. Perform for your clients.
CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

5. The market for mobile…
There are now nearly 300 million
mobile subscribers in North America 12
1 2
Canada Office of Consumer Affairs (2008) CTIA—The Wireless Association (2008)
Stay creative. Perform for your clients.
CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

6. The market for mobile…
42% 58%
A slight majority (58%) of
those recalling mobile
advertising are male. 1
Male
Female
1
The Mobile Advertising Report. The Mobile Advertising Report is produced by Limbo and
GFK/NOP research. The Q3, 2008 (US) report is based on a survey of 10,000+ representative adults in the US.
Stay creative. Perform for your clients.
CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

7. The market for mobile…
29%
24% 21% 23%
5%
18–24 25–34 35–49 50–64 64+
The mean age of those seeing mobile
advertising is increasing. 1
1
The Mobile Advertising Report. The Mobile Advertising Report is produced by Limbo and
GFK/NOP research. The Q3, 2008 (US) report is based on a survey of 10,000+ representative adults in the US.
Stay creative. Perform for your clients.
CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

8. The market for mobile…
(in percent) 18-29 30-49 40-64 65+
Send or recieve text messages 85 65 38 11
Take a picture
Play a game
82
47
64
29
42
13
22
6
100% of age
Play music
Record a video
38
34
16
19
5
8
2
3
groups use their
Access the internet
Send or recieve email
31
28
22
21
10
12
6
6
phone more for
Send or recieve instant messages
Watch video
26
19
18
11
11
4
7
2
text than email. 1
At least one of these activities 96 85 63 36
1
The Mobile Advertising Report. The Mobile Advertising Report is produced by Limbo and
GFK/NOP research. The Q3, 2008 (US) report is based on a survey of 10,000+ representative adults in the US.
Stay creative. Perform for your clients.
CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

9. The market for mobile…
(in percent) iPhone Users Non iPhone users
Any format 59.3 38.2
In Q1 2009, 38% of all
SMS 22.5 17.6
Mobile web 28.4 10.7
Social network
MMS
19.6
17.1
7.3
7.1
mobile users recalled
TV/Video
LBS
14.8
15.4
5.2
4.3
seeing some form of
1
Gaming 7.1 3.7 mobile marketing.
Mobile Radio 9.3 3.6
1
The Mobile Advertising Report. The Mobile Advertising Report is produced by BrightKite and
GfK/NOP research. The Q1, 2009 (US) report is based on a survey of 1 000+ representative adults in the US.
Stay creative. Perform for your clients.
CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

10. Successful mobile campaigns…
Print ads offered coupons for
subscribing to SUBWAY texts
5 000 customers opted in
presents code to cashier 13 000 sent messages
8.8% redemption rate as
compared to 1–2% from direct
mail campaign
16 store campaign expanded
to 107 stores1
1
The Mobile Marketer. http://www.mobilemarketer.com/cms/news/commerce/595.html
Stay creative. Perform for your clients.
CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

11. Successful mobile campaigns…
Ads were run on Yahoo! and
Weather.com mobile sites
Click through rate 600% that of
online advertising
clicks mobile banner ad
40% more visitors to mobile site
than online site
300% increase in call center volume
Twice as many dealer lookups1
1
The Mobile Marketer. http://www.mobilemarketer.com/cms/news/advertising/2647.html
Stay creative. Perform for your clients.
CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

12. Successful mobile campaigns…
Radio ads asked consumers
to text JIFFY to enter a
contest and receive a coupon
50% new household response
rate
Unique coupon coding allows
for accurate ROI computation
Campaign extended from
2 weeks to 6 months1
1
The Mobile Marketer. http://www.mobilemarketer.com/cms/news/commerce/2551.html
Stay creative. Perform for your clients.
CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

13. tagga helps you go mobile…
We sell exclusively to agencies so you
can offer a fully integrated campaign.
Stay creative. Perform for your clients.
CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

14. tagga helps you go mobile…
You’re able to
integrate mobile
across a brand’s
entire media mix.
Stay creative. Perform for your clients.
CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

15. tagga helps you go mobile…
You don’t have to
be tech-savvy to
use our platform.
You have control.
Stay creative. Perform for your clients.
CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

16. tagga helps you create…
Text 2 Win contests
Mobile coupons
Mobile websites
Interactive trivia
Text-based mobile
updates
Voting campaigns
Stay creative. Perform for your clients.
CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

17. tagga features…
Pitching and support
services
Comprehensive reporting
Free technical support
Stay creative. Perform for your clients. Unlimited keywords
Unlimited campaigns
Stay creative. Perform for your clients.
CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

18. Let’s show you our agency platform…
Our platform is a
complete white-
label solution.
Stay creative. Perform for your clients.
CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.