This document discusses how social tagging can unlock collective intelligence by allowing organizations to understand how people describe and categorize information. It explains that people tag content for personal use first, to add context and metadata, and to develop shared vocabularies. When many people collaborate by applying tags, it results in folksonomies that reflect an emergent categorization of information within an organization.

1. Social Tagging to Unlock
the Collective Intelligence
Thomas Vander Wal
Presented to: International Forum on Enterprise 2.0
Varese, Italy :: 25 June 2008
InfoCloud Solutions, Inc. - 2008

2. What does your
organization know?
InfoCloud Solutions, Inc. - 2008

3. What does your
organization call things?
InfoCloud Solutions, Inc. - 2008

4. What do people in your
organization call things?
InfoCloud Solutions, Inc. - 2008

5. Faces of Perception

6. Personal

7. Collective

8. Collaborative

9. Service Owner

10. Why do People Tag?
InfoCloud Solutions, Inc. - 2008