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Uros Cvetko: The Future of Marketing Research
1. The Future of Marketing Research SEEMAR 08 Uroš Cvetko CEO Valicon
2. The landscape were MR is operating is changing Direct marketing Technology / Data mining Role of marketing Consumer in control Internet / mobility Response rates Privacy concerns Customer centricity Online communities
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6. In the past information was scarce Marketing research Marketing decision making Customers Data collection Analysis Prediction Advice Field data Strategic consulting Marketing agencies ILLUSTRATIVE
7. With the new sources of data new players appeared on the landscape Marketing research Marketing decision making Customers Data collection Analysis Prediction Advice Field data Online data Internal data Data CompetItion ILLUSTRATIVE Strategic consulting / Marketing agencies CRM IT CI Online research Online monitoring
8. Resulting new competitive landscape Marketing research Marketing decision making Customers Data collection Analysis Prediction Advice Field data Online data Internal data Data CompetItion SELECTED GLOBAL BRANDS
9. Future is likely to bring consolidation Marketing decision making Customers Data collection Analysis Prediction Advice Data WHO ? Niche players Niche players Niche players Niche players Niche players CompetItion ILLUSTRATIVE
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11. Where should MR go Marketing research Marketing decision making Customers Data collection Analysis Prediction Advice Field data Online data Internal data Data CompetItion ILLUSTRATIVE 1 2 3
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14. For more information [email_address] VALICON Zagreb Petra Grgeca 9 10000 Zagreb T: +385 1 633 15 00 F: +385 1 631 40 33 [email_address] hr VALICON Sarajevo Pruš ć akova 2 71000 Sarajevo T: +387 33 688 975 F: +387 33 668 975 [email_address] ba VALICON Ljubljana Kopitarjeva 2 1000 Ljubljana T: +386 1 420 49 00 F: +386 1 420 49 60 [email_address] si
