Presentation to Emerge Memphis on Facebook Tips and Tricks for Business Users. We covered some of the tips and tricks to help you better utilize Facebook for your business. We covered separating personal and professional, recent changes to the Fan Pages and how that will impact Page Managers, and more.

2. Survey Time

4. * Graphics and Stats from Online Schools (http://www.onlineschools.org/blog/facebook-obsession)

5. * Graphics and Stats from Online Schools (http://www.onlineschools.org/blog/facebook-obsession)

6. * Graphics and Stats from Online Schools (http://www.onlineschools.org/blog/facebook-obsession)

7. 622,196,360 worldwide users In Tennessee: 3,056,000 (17th in the country) Male/Female: 42.06% / 55.91% Average CPC: $0.92 Average CPM: $0.52

8. Three reasons to use everyone Facebook that apply to

9. #1 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY

10. #2 Average Cost for Facebook Account = $0.00

11. #3 Facebook is like word of mouth on steroids

12. 2 core metrics

15. The New Paradigm: Engagement = Attention

16. “In all things, have strategy” -someone smart

17. The Audience is Different More engaged: longer periods of time Watch much closer than some on Twitter. Facebook is more personal. It has to be treated that way

18. Separate Personal & Professional Do NOT create two accounts. This is against Facebook’s terms & conditions (whoops!)

19. The Power of Lists

20. Audit Your Security Settings

21. Can we agree that fans are our focus?

22. You need an Ambassador – someone has to be the “face” …Only that just changed

23. What’s in it for them? A promotion Value-based offer Information Giving Feedback Customer Service

24. Content is King

25. Recent Changes to Facebook Ability to login as a page Suggest to Friends disabled FBML deprecated – tomorrow!

26. Use Facebook as a Page

27. From Group to Page Free download Start a discussion in the group, talking about the Page During an offline event, use the Page as main venue for interaction

28. If you cannot measure it, you cannot improve it - Lord Kelvin

29. Facebook Insights

30. Google Analytics Free Amazing Reporting

32. New reporting system

33. Schedule messages in bulk

35. So you heard about that 600 million users? (that’s cool, we’ll take your ad dollars as well as your time)

36. + =

38. Connect & ask me anything) James HuttoManaging Project DirectorValeo Design & Marketing516 Tennessee StreetMemphis, TN 38103Tel: 800.647.4552 x704 [Email] james.hutto@valeomarketing.com [Site] http://www.valeomarketing.com @JamesHutto @ValeoMarketing